dotberlin summer school meissen 2010

Dirk Krischenowski | Summer School of Internet Governance | Meissen 28 July 2010

Broadening the Domain Name Space

Regional Top-Level-Domains (GeoTLDs)

July 28, 2010, MeissenSummer School on Internet Governance

Dirk Krischenowski Founder & CEO dotBERLIN GmbH & Co. KG


New Top-Level-Domains (TLDs)


New Top-Level Domains – Why?

WHY NOT?



TLDs are part of ICANN‘s Mission to expand the Internet‘s name space and to foster choice and competiton




Demand of powerful communities like brands, cities, regions and countries (also in IDNs) with millions of potential users




Demand of powerful communities like brands, cities, regions and countries (also in IDNs) with millions of potential users

Real threat of Alternate Roots and a fragmentation of the Internet if no new TLDs are added


Which new Top-Level-Domains?


.organisation


.generic


.culture/.language/.region


.boston .sfo .chicago .seoul .bkk

.city


.idn


New gTLDs – How many?

No. of expected applications:

~ 200-400 (+/- 200)


New Top-Level Domains - When?

Source: ICANN VP Kurt Pritz June 2010 Brussels

2010 2011 2012

Application Process 1

.tlds online.tlds online

Next Application Process

ICANN Communicationabout new TLDs


What are the GeoTLDs?


What are GeoTLDs?

Source: http://en.wikipedia.org/wiki/GeoTLD

GeoTLDGeographicGeopolitical

CultureLanguage

Ethnic…


dotcities - The cityTLD Interest Group at ICANN


What are the Drivers behind GeoTLDs?


1. Urban Population grows continously

Today > 50%

Tomorrow > 60%Source: http://esa.un.org/unup/p2k0data.asp


2. Balance to Globalisation

Today we see a homemade globalimbalance of Internet addressing

.comother gTLDs

.net .org .bizother ccTLDs

.cn .de .uk .eu


„All Business is local“

Re-Localization and Regionalisation of the Internet could be

a Counterbalance to ongoing Globalisation

.comother gTLDs

.net .org .bizother ccTLDs

.cn .de .uk .eu

GeoTLDs


3. Tight Name Spaces

.com is overcrowded with 88 mio. domain names, the same for .de and others

Over 300.000 domain names already contain „nyc“

Over 150.000 domain names already contain „berlin“

Examples

www.zoo-berlin.de

www.schools-nyc.com

www.mairie-paris.fr


4. Identity is local - Culture/Language/…


City Identity is 2nd most important

Forsa Institute May 2005Survey with 2,000 persons, aged 18-30


cityTLDs - A Must for Metropolises


5. Every Place needs Branding Vehicles 5. Every Place needs Branding Vehicles


6. Significant local Added Value Chain

IT

CreativeIndustries

Portals

SMEs


What do Internet Users say?


Finding E-Government Sites is a Problem

Sources: 1. User Satisfaction and Usage Survey of eGovernment services Dec 2004, EU-Kommission 2. Accenture Study 2005


Internet Users like www.mayor.berlinwww.mayor.berlin

43%

26%

21%

8%

1%

* Representative study, eco eV, Oct 2007

www.mayor.berlin

mayor.berlin.de

www.berlin.de/mayor

www.berlin.de/de/dept/offices/mayor

www.berlin.de


Internet Users like Choice and Diversity!

„User confusion by new TLDs is crap. Users are not more confused by new TLDs as by 15

kinds of peanut butter in a supermarket“*

Beau Brendler, Consumer Reports WebWatch, ICANN Meeting, Juni 2007Beau Brendler is director at Consumer Reports WebWatch, the Internet department of the world biggest

consumer protection agency (Consumers Union (USA))

* At ICANN Workshop „New Geo-TLDs - More Consumer Choice or More Consumer Confusion?“26. June 2007, Link: http://sanjuan2007.icann.org/node/35


Governance in GeoTLDs


How TLDs are managed today

.de .uk

.gov.edu

.eu

.fr

.cn

.cat

.com

.asia

.es

.info .biz

.us.org

.net

.tv.mobi

.ru

.dk

.jp

.ca.at

.ch

.mil

.fi

.nl

.tr

.ar

.ee

.gr

.in

.mt

.mx .pl

.hu

.cy


Why do Goverments want to have a say in (Geo)TLDs?

Real or assumed legal reasons

Use of a place name


Why do Goverments want to have a say in (Geo)TLDs?

Real or assumed legal reasons

Use of a place name

Economic value of the TLD

Political opinion

…


.berlin Multi-Stakeholder Challenge


.berlin Multi-Stakeholder Challenge

User rightsReserved Names

TechnicalFinance

Operation

Data Safety

Fair & transparentDomain Allocation

Confusion

Trademarks

Security

Black List


Internet Governance in .berlin

To develop and define principles, norms and guidelines

for a best practice for the management of the

.berlin name space


Michael Abel, Melda Akbas, Berkan Akbiyik, Ingrid Allnoch, Loginov Anton, Irina Antonova, Gert Augstin, Glen Barr, Anja Baumann, Martin Bechert, Liesbeth Beeckman, Volker Beier, Reinhard Berlin, Marco Berlin, Ralf Berlin, Bianca Berlin, Stefan Berlin, barbara berlin, Ralf Berlin, Ralf Berlin, Gerhard Berlin, Karsten Berlin, Brian Berlin, Jonas Berlin, Volker Berlin, Tobias Berlin, Tobias Berlin, Tobias Berlin, Antoni Berlin, Ulla Berlin, Beate Berlin, Marco Berlin, Uwe Berlo, Dominik Berton, Christina Bertrand, Marina Bertrand, Charlotte Bertrand, Christa Bertrand, Greta Bertrand, Shantu Bhattacharjee, Christoph Blase, Wolfgang Bongardt, Kim Booth, Silvana Borsutzky, Mark Bose, Martin Bothe, Anja Brühning, Joachim Brauer, Jan Brennenstuhl, TaHa Bulut, Oesge Celik, Aleksandar Cergovski, Simon Constantini, carol Cooper, Rafik Dammak, Gimeno i Ayuso David, Metehan Dedeoglu, Seda Dedeoglu, Frederik Dinkelaker, Fjodorovs Dmitrijs, Lukas Dorasi, Dr. Jürgen Wiederholt, Kati Drescher, Eileen Dutkowski, Falk Eckert, Björn Eilers, Dirk Elbel, robert elmes, Tanna Enderlein, Hendrik Ette, Uta Ewert, Jakobus Feldkamp, Boris Fitzner, Jule Foerster, Thilo Folkerts, Tonio Freitag, Nicolas Fuchs, Michael Fuchs, Michael Fuchs, Holger Fuhrmann, Andreas Gebhard, erwan gery, Wieland Giebel, Marco Giese, Klaus Goerner, Rene Gottschalk, Stefan Grill, Martin Grothe, Markus Grundmann, Frank Hägele, Wolfgang Hünnekens, Martina Hager, Christian Hampe, Olaf Hanke, Jan Hatterscheid, Alessa Hawliczek, Anja Hegner, Fabian Heidke, Stefan Heinemann, …

People like you and me

Partners and Sponsors

sowie die Privatpersonen Prof. Dietrich Winterhager, Gert Augstin, Sascha Boerger, Marko Dörre, Marwan Mannaa, Elisabeth Porteneuve, Antje Rabenalt, Andre T. Scholz, Alexander Schubert, Markus Tofote, Simone Wasner, Marc Wegner, Markus Erbach, Dieter Rau, Elisabeth Porteneuve, …

Im Juni 2007 erhält dotBERLIN den Sonderpreis der deutschen Internetwirtschaft für Innovation. Der eco Internet Award wird jährlich an Unternehmen vergeben, die mit einem Produkt oder Projekt einen wichtigen Beitrag zum Erfolg der deutschen Internetwirtschaft leisten. „Die Einführung von .berlin ist konsequent“, sagte Harald Summa, Geschäftsführer des eco-Verbands. „Schon lange wissen wir, dass im weltweiten Internet das Prinzip ’business is local’ gilt, lokale Suche und lokale Angebote nehmen immer mehr zu. Demzufolge ist .berlin ein weiterer Schritt in die richtige Richtung und ein Zeichen für mehr lokale Identität im weltweiten Netz.“

Der Deutsche Bundestag und die Bundes-regierung unterstützen die Einführung vonTop-Level-Domains für Städte und Regionenmit den Stimmen von CDU/CSU, SPD und FDP.

We are


German Parliament Resolution

* Approved Resolution German Bundestag 16/4564 Jan 2008


Aspects of Internet Governancein GeoTLDs


Internet Governance in GeoTLDs

Financial responsibility of the government?

Responsibility for domain allocation?


Internet Governance in GeoTLDs

Financial responsibility of the government?

Responsibility for domain allocation?

Responsibility for content?

Liability for …

Do governments really want this?


How GeoTLDs might be managed tomorrow

.köln.eng

.shanghai

.paris

.berlin

.bzh

.africa

.gal.quebec

.cym

.nyc

.lat.bcn

.london

.hamburg

.tokyo

.seoul

.bayern


My Guess: There‘s likely more Internet Governance

in the Future because the Internet concerns all of us and IG is a logial and natural approach to a

global challenge


Internet Governance Definition

Internet governance is the development and application by Governments, the private sector

and civil society, in their respective roles, of shared principles, norms, rules, decision-making

procedures, and programmes that shape the evolution and use of the Internet.

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