don't risk it all! ten tips to maximize business value
TRANSCRIPT
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Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
Don’t Risk it All!TEN TIPS
FOR MAXIMIZING BUSINESS VALUE
MARCH 2, 2016
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Mary Juetten Founder & CEO Trak-light@traklight@maryjuet-ten
Forbes, ABA LegalTech Contributor
30 years business experi-ence
J.D., CPA, CA MSNBC, AZ PBS, SXSW
V2V, LAUNCH Speaker
SUCCESS Magazine Start Small, Win Big 2013
winner
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Business World
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IS YOUR BIZ AT RISK?
GET LEGAL
GET PEOPLE
GET OFFERING
NOT GET SUED
SELL OR RETIRE
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Competing Daily Tasks
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GET LEGAL
#1 – ENTITY & EIN
#2 – BOOKSRECORDSINSURANCE
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#1 - Don’t go it alone – get an
entity!LLC, C or S CorpLimit personal
liability
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#2 - Books Records TaxesInsurance
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GET PEOPLE
#3 – AGREEMENTS
#4 – EMPLOYEE v.CONTRAC-
TOR
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#3 - Co-Founders &
Team
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Handshakes = Headaches
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Napkin Agree-ments
too
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#4: Employee
v. Contractor
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Fines, Penalties (don’t forget interns)
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GROW #5 – NAMES
#6 – OUTSIDE CRE-
ATORS
#7 – INNOVATION CAP-
TURE
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Homepage
#5 – Protect Names – TM or ®
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Domain = TM
IP Misconception
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$$$$$$$$$$$ = RE-BRAND
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#6 - Work for Hire –
branding & software
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If I pay for it, I own it.
IP Misconception
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Patents Trade Secrets
TMCopyright
#7 - Capturing & Retaining
Innovation is Hard
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Trade Secrets = ValueCareful re BYOD
Image courtesy: Beverley Goodwin
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NOT GET SUED
#8 – OTHERS’ WORK
#9 – SOCIAL MEDIA
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#8- Copyright is
not Right to
Copy
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You can copy anything
without the © symbol
IP Misconception
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#9 - Careful re
Social Media &
Celebrities
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Trade secrets are easy
to protect
IP Misconception
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SELL OR RETIRE
#10 – CANNOT SELL WHAT YOU DO NOT OWN
BONUS TAKEAWAYS
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• Who are you? • Employee of another
company?• Personal vs Company?• Outside the US?
#10- Ownership
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READ contracts, licenses,
and
permission to use
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IP is just for tech startups or tech companies, and patents are the
only IP for inventors.
IP Misconception
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80% of a business’ value is in their IP & Intangibles.
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Ignorance Is NOT A Defense
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Q&A
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