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Does Your Real Estate Career. Have a Foundation?. Our Success is Measured by Yours Empower Emerging Associates Identify Opportunity Next Level Initiative Increase Commission Earnings. $18,000. $250,000-2M. >1%. $0………. …..$39,999. $40K+. $60K+. $100K+. No Predictable - PowerPoint PPT Presentation

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Page 1: Does Your  Real Estate Career
Page 2: Does Your  Real Estate Career

Does Your Real Estate Career

Have a Foundation?

Page 3: Does Your  Real Estate Career

Our Success is Measured by Yours

Empower Emerging AssociatesIdentify Opportunity Next Level Initiative

Increase Commission Earnings

$0……… …..$39,999 $40K+ $60K+ $100K+

$18,000

$250,000-2M

>1%

Page 4: Does Your  Real Estate Career

No Predictable Recurring Revenue Streams

Geographic Farm AreaDemographic Farm

16% said they have a Farm9% said more than 6 months

3% more than a year

Page 5: Does Your  Real Estate Career

Predictable Recurring Revenue StreamsGeographic “Subdivision Farm Areas”

Demographic “Social & Sphere of Influence” Farming

64% said more than one year!

Page 6: Does Your  Real Estate Career

Once we noticed the void…

We began to see “Farming”as the Cornerstone of…

Listing SkillsPresentation SkillsMarketing Skills

Market Share

Page 7: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Friday Week #2… July 25th, 2014

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page 8: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #3 August 1st, 2014

Systematize your farm and create that True PrideIn Ownership as it relates to your Geographic Farm

Page 9: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #4 August 8th, 2014

Create a sense of community and culture thatcenters around your expertise in your Geographic Farm

www.subdivisionname.com

Page 10: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #5 August 22nd , 2014

Using annual events to drive interest, awarenessand commoraderie with your Geographic Farm Area

Page 11: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #6 August 29th , 2014

Conduct your Annual Inventory Survey and other telemarketing or doorknocking opportunities.

Page 12: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #7 September 12th, 2014

Electronic or Digital Farming techniques that used To be expensive or difficult for small businesses like you

Page 13: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #8 September 19th, 2014

Managing your distribution resources…How to get the most bang for the buck!!!

Page 14: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #9 September 26th, 2014

Continue the $pend a Dime make a Dollar philosphyGrow your farm and/or partner your farming activities

Page 15: Does Your  Real Estate Career

www.associateworx.com

Set the rules in place to guarantee the success of your Geographic Farm Area Business Plan!

Page 16: Does Your  Real Estate Career

Rule #1

Never enter a Geographic Farm Area

Where one (1) LISTING AGENT

Closes more than 25% of the Listingsin the Geographic Farm.

This is a very rare but very dangerousoccurance. He/She has already paid

the price of time and money to dominate this farm area.

Steer Clear of Established Dominance

Page 17: Does Your  Real Estate Career

Rule #2

Never project more than 10% captureof THE LISTING SIDE COMMISSION.

During the first year of your Farm!!!

“Conservative Business Planning”

Simply take a snapshot of the HISTORICAL DATA and determine the

Total LISTING SIDE COMMISSION available.

Then project 10% as your GROSS REVENUE

Page 18: Does Your  Real Estate Career

Rule #3

Never spend MORE THAN 10%

Of your Projected Gross Revenue

On Farming Activities

That’s it!That’s all the revenue that you have

To Work with for the first year ofYour Geographic Farm Area!

Spend a Dime… Make a Dollar!

Page 19: Does Your  Real Estate Career

Your First Assignment

To review the most recent 24 months of

closings in your “potential”Farm Area

Inventory the Names of the LISTING AGENTs

and calculate if any one (1) Agent

is closing25%+

Next…

To review the most recent 24 months of

closings in your “potential”Farm Area

Calculate the TOTAL LISTING SIDE

COMMISSION closed per year!!!

So what is 10%

Finally …

Calculate 10% of the 10% to determine your

GROSS OPERATING BUDGET

We need to evaluate the VIABILITY of this

Geographic Farm Area from an ECONOMIC

Perspective

What’s the budget?

With these 3 Simple Rules

We can project the viability of your farmWe can protect the sustainability of your farm

We can Manage Your Expectations of…MonthlyQuarterly

Annual Results

Page 20: Does Your  Real Estate Career

Hawk’s Landing48412302**** Hawk’s Nest Elementary

1150

Plantation MiddleSouth Plantation High School

Page 21: Does Your  Real Estate Career

32

17 HALF YEAR

10,440,000

12,000,000

6,460,000

28,900,000

29

Page 22: Does Your  Real Estate Career

11,560,000 x .03 =

11,560,000

346,800

34,680

3,468

7%

28,900,000 / 2.5 =

Page 23: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page 24: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #1

Page 25: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #2

Page 26: Does Your  Real Estate Career
Page 27: Does Your  Real Estate Career
Page 28: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #3

Lis Pendens FORECLOSURE NOTICES

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 29: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #4

Expired Listing (past 2 years)

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 30: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #5

Recent Purchases (past 36 months)

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 31: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #6

Renters (probable)

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 32: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #7

Absentee Owners

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 33: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #8

Established Residence

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 34: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page #9

Empty Nester (probable)

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Name AddressPhoneEmail

FacebookLinkedIn

Page 35: Does Your  Real Estate Career

Build your Binder and begin to catagories the Residence of your Geographic Farm Area.

Page 36: Does Your  Real Estate Career
Page 37: Does Your  Real Estate Career

9 Week Program78 Days to Change Your Real Estate Career.

Farming Fridays Week #3 August 1st, 2014

Systematize your farm and create that True PrideIn Ownership as it relates to your Geographic Farm