does one size fit all

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13 March 2015 WEAR15-P-006 v1.0 Commercially Confidential Does one size fit all? Ruth Thomson, Martin Brock Wearable Tech Expo – London – 11 th March 2015 Presented in the Performance Sports Track at the Wearable Tech Expo 2015 http:// www.wearabletechnologyshow.net/sp ort-fitness-track

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Page 1: Does one size fit all

13 March 2015 WEAR15-P-006 v1.0

Commercially Confidential

Does one size fit all?

Ruth Thomson, Martin Brock

Wearable Tech Expo – London – 11th March 2015

Presented in the Performance Sports Track at the Wearable Tech Expo 2015http://www.wearabletechnologyshow.net/sport-fitness-track

Page 2: Does one size fit all

13 March 2015 WEAR15-P-006 v1.02Commercially Confidential

Does one size fit all? Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Does one size fit all?

Page 3: Does one size fit all

13 March 2015 WEAR15-P-006 v1.03Commercially Confidential

Who we are

Over 450 engineers, designers, scientists, and consultants.

Delivering innovative product development for our clients across many market sectors including medical, sports & fitness, enterprise, and personal care.

We work with our clients at all stages from concept generation, through prototyping to transfer to manufacture & implementation of systems.

Further details at http://www.cambridgeconsultants.com/

Page 4: Does one size fit all

13 March 2015 WEAR15-P-006 v1.04Commercially Confidential

Sports performance and technique monitoring…

Sports performance and technique monitoring…THEN… NOW…

Page 5: Does one size fit all

13 March 2015 WEAR15-P-006 v1.05Commercially Confidential

What has brought about this change in sports performance & technique

monitoring?

2 of the key factors are…

Page 6: Does one size fit all

13 March 2015 WEAR15-P-006 v1.06Commercially Confidential

Technology availability

Technology availability Components are now available at a cost, size and performance that makes new products/systems possible…

…new options are emerging all the time.

Page 7: Does one size fit all

13 March 2015 WEAR15-P-006 v1.07Commercially Confidential

Uptake of smartphones reduces the cost of entry for new products/systems…

Uptake of smartphones reduces the cost of entry for new products/systems… The uptake of smartphones means that most consumers already have part of the system in their pocket

Wearable tech systems can effectively ‘piggy back’ on this existing infrastructure– Cost benefits– Data capture is effectively omnipresent

Page 8: Does one size fit all

13 March 2015 WEAR15-P-006 v1.08Commercially Confidential

Let’s consider the technology building

blocks required to deliver these systems

Page 9: Does one size fit all

13 March 2015 WEAR15-P-006 v1.09Commercially Confidential

Technology – what are the options?

Technology – what are the options?

Wearable device(s)Wearable

It’s important to remember that there is much more to this than just the wearable device; you need to consider the whole system

Page 10: Does one size fit all

13 March 2015 WEAR15-P-006 v1.010Commercially Confidential

Wearable device(s)Wearable

Technology – what are the options?

Technology – what are the options?

sensors

UIprocessing

comms

processing

processing

UI

service provisioning

service provisioning

sensors

UIprocessing

comms

Page 11: Does one size fit all

13 March 2015 WEAR15-P-006 v1.011Commercially Confidential

Wearable device(s)Wearable

Technology – what are the options?

accelerometer

gyroscope

ECG

optical (PPG)

GPS

EEG

altimeter

pressure

GSR

lactate

camera

GPS

accelerometer

camera

algorithms

processor

power

securityantenna

Bluetooth classic

BLEWiFi

GSM

NFC4G

WiFi

algorithms

processor

power

security

LEDs

hapticsdisplay

auditory

display

haptics

auditory

magnetometer

…clearly there are lots of different options and many new ones emerging all the time…

Page 12: Does one size fit all

13 March 2015 WEAR15-P-006 v1.012Commercially Confidential

Image of person with crazy amounts of technology on them

…if you included all these technology components in a single solution you might end up looking like this…

Page 13: Does one size fit all

13 March 2015 WEAR15-P-006 v1.013Commercially Confidential

Image of person with crazy amounts of technology on them

Does one size fit all?!

Clearly…NO!

…or worse…like this!…

Page 14: Does one size fit all

13 March 2015 WEAR15-P-006 v1.014Commercially Confidential

Does one size fit all?

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Page 15: Does one size fit all

13 March 2015 WEAR15-P-006 v1.015Commercially Confidential

Clearly one size doesn’t fit all,

and to develop a successful solution it’s important to consider

the requirements of the stakeholders who will use and

interact with your product/system

Page 16: Does one size fit all

13 March 2015 WEAR15-P-006 v1.016Commercially Confidential

Angle of movement

What are the requirements? What is actually needed?

What are the requirements? What is actually needed?

Technique

Heart rate

Waterproof

Weight

Think about the different requirements for different sports, and what the athletes want to know…

Page 17: Does one size fit all

13 March 2015 WEAR15-P-006 v1.017Commercially Confidential

What are the requirements? What is actually needed?

What are the requirements? What is actually needed?

Accuracy

Cost

Ease of use

Set up time

Data security

Think about the different requirements for athletes at different levels in sport…from mass market consumers to elite athletes…

Page 18: Does one size fit all

13 March 2015 WEAR15-P-006 v1.018Commercially Confidential

What are the requirements? What is actually needed?

What are the requirements? What is actually needed?

coach

sports scientist

media

fans

Think about the different requirements for the different stakeholders involved in a single sport.…it’s not just all about the athlete, you also

need to consider…

Page 19: Does one size fit all

13 March 2015 WEAR15-P-006 v1.019Commercially Confidential

What are the requirements? What is actually needed?

What are the requirements? What is actually needed?

coach

sports scientist

media

fans

…also think about the importance of the context of WHEN & HOW the information will be consumed e.g. what the coach wants to know on the side of the pitch

during a game is different to the information he wants when reviewing the team performance post-match, or when catching up 1:1 with a player to review

performance over an extended time

Page 20: Does one size fit all

13 March 2015 WEAR15-P-006 v1.020Commercially Confidential

Does one size fit all?

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Page 21: Does one size fit all

13 March 2015 WEAR15-P-006 v1.021Commercially Confidential

We’ve already talked about the importance of understanding the requirements of the stakeholders

When designing a successful solution it is also important to

consider…

Page 22: Does one size fit all

13 March 2015 WEAR15-P-006 v1.022Commercially Confidential

What’s your minimum viable product?

I’m not saying you shouldn’t be ambitious, but you should think through what would be the MVP that would be successful for you. This will allow you to focus on delivering rather than being distracted by ‘nice to have’ features which could increase the scope and delay your development.

Designing a successful solution

Page 23: Does one size fit all

13 March 2015 WEAR15-P-006 v1.023Commercially Confidential

….also, remember that this is a SYSTEM! You need to consider the system

architecture right from the beginning…

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13 March 2015 WEAR15-P-006 v1.024Commercially Confidential

Designing a successful solution: it’s a system

Changes to one element of the system often affect others.

Understanding this and managing the system architecture are critical.

Designing a successful solution: it’s a system

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13 March 2015 WEAR15-P-006 v1.025Commercially Confidential

Designing a successful solution: it’s a system

Demanding applications can result in conflicting design requirements.

Page 26: Does one size fit all

13 March 2015 WEAR15-P-006 v1.026Commercially Confidential

Does one size fit all?

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

I will use an example of an emerging wearable technology (Xelflex) to illustrate the point that one size does not fit all…

Page 27: Does one size fit all

13 March 2015 WEAR15-P-006 v1.027Commercially Confidential

XelfleX – making garments inherently smart

XelfleX – making garments inherently smart

A novel type of ‘smart’ textile that makes garments inherently smart.

As a plastic optical fibre based technology it’s cheap, comfortable, robust, safe and washable.

Page 28: Does one size fit all

13 March 2015 WEAR15-P-006 v1.028Commercially Confidential

The basic principle behind XelfleX is very simple. Optical fibres scatter back a very well defined amount of light continuously along their lengths

XelfleX

Distance along fibre

Reflectedpower

Page 29: Does one size fit all

13 March 2015 WEAR15-P-006 v1.029Commercially Confidential

Bending the fibre tightly results in increased scattering and reflection and so also less scattering beyond the bend

XelfleX

Distance along fibre

Reflectedpower

Page 30: Does one size fit all

13 March 2015 WEAR15-P-006 v1.030Commercially Confidential

By integrating the fibre into a close-fitting garment, motion of a joint can change the amount of bending at a defined point in the fibre

Xelflex

Page 31: Does one size fit all

13 March 2015 WEAR15-P-006 v1.031Commercially Confidential

INS sensors XelfleX

What is it measuring?

Absolute limb orientation / motion

Relative joint motion

Accuracy? Degree ~10 degree

Importance of fit? High High

Scalable? No Yes

Cost for 1 sensor? Low Medium

Cost for multiple sensors?

High medium

Integration in textile?

No Yes

Time to market Ready > 1year of development

Page 32: Does one size fit all

13 March 2015 WEAR15-P-006 v1.032Commercially Confidential

Does one size fit all?

Introduction Technology options Stakeholder requirements Designing a successful solution Example : XelfleX

Does one size fit all?

Introduction

Technology options

Stakeholder requirements

Designing a successful solution

Example: XelfleX

Thank you!

Page 33: Does one size fit all

13 March 2015 WEAR15-P-006 v1.033Commercially Confidential

More about the presenters…

More about the presenter…Ruth Thomson leads the Consumer business at Cambridge Consultants. She has more than 12 years’ experience of working with consumer brands, using technology to deliver innovative consumer experiences across a range of products and services. In the wearables space she is working across sports and fitness technology, wellness and personal care applications bringing Cambridge Consultants' significant skills and experience in the development of novel connected systems to these opportunities for innovation.

More info at https://www.linkedin.com/in/ruththomson

Contact Ruth at [email protected]

Page 34: Does one size fit all

13 March 2015 WEAR15-P-006 v1.034Commercially Confidential

More about the presenters…

More about the presenter…Martin Brock is the Head of Technology in one of the 3 divisions at Cambridge Consultants. He is the technical lead on multiple complex sensor developments, and he is the inventor of the Xelflex technology. Martin is an optical physicist by background.

More info at https://www.linkedin.com/in/martinbrock

Page 35: Does one size fit all

13 March 2015 WEAR15-P-006 v1.0

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Cambridge Consultants is part of the Altran group, a global leader in Innovation. www.Altran.com

www.CambridgeConsultants.comThe contents of this presentation are commercially confidential and the proprietary information of Cambridge Consultants © 2015 Cambridge Consultants Ltd. All rights reserved.

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