does digital media advertising make $en$e?
DESCRIPTION
Does Digital Media Advertising Make $en$e?TRANSCRIPT
DOES DIGITAL MEDIA
ADVERTISING
MAKE $EN$E?
Damian Davila Rojas
http://www.idaconcpts.com
EVERYBODY IS DOING IT…
BUT PEOPLE ARE GETTING SKEPTICAL…
BUT THE GEEKS SAY IT CAN WORK DURING
HARD TIMES TOO!
HECK,
EVEN I’M MAKING MONEY!
CONSIDER THE WEB 2.0 BUSINESS MODEL
WHERE DOES THE D.M. ADS FIT IN?
THE CUSTOMER ACQUISITION STRATEGY:
How do you get the visitors?
IMAGINE FOR A SECOND, THAT YOU ARE
GOOGLE AND YOU WANT MORE PEOPLE
DOWNLOADING THE PHOTO-SOFTWARE
PICASA:
Myspace??
WHERE SHOULD PICASA ADVERTISE?
WHERE SHOULD PICASA ADVERTISE?
Shutterfly??
Does this makes $en$e?
SO….
Does digital media advertising make
$en$e?It DEPENDS!
Plan ahead. NO miracles here.
Do you have a well-planned customer
acquisition strategy?
Do you know who uses your service/product?
Are you looking for audience growth or
monetization?
A/B Testing!
THE OBJECTIVE:
Repeatable and scalable sales
model to essential clients with
these characteristics:
•Have a problem
•Know they have a problem
•Have been actively looking
for a solution
•Have put together a solution
out of piece parts
WHO USES YOUR SERVICE?
