how marketing communication works. does advertising work?
TRANSCRIPT
How Marketing Communication Works
Does Advertising Work?
How Does Communication Work in Marketing?
Adding Interaction to Marketing Communication
What Are the Effects Behind Effectiveness?
Traditional Approaches
AIDAThink/Feel/DoDomains
AIDA
Think/Feel/Do
Domains
Facets of Impact
Perception
Emotion
Thinking
Association
Persuasion
Behavior
Emotion
THE POWER OF BRANDCOMMUNICATION
Interaction and ImpactStrong & Weak Effects
Interaction and Impact
Strong & Weak Effects