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1 Document Accessibility Solutions For the BlueCross and BlueShield System ANDY BAUM Account Executive MARK TEPPER Director of Sales PAUL RAYIUS Trainer BOB HALL Accessibility Specialist

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Page 1: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

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Document Accessibility Solutions For the BlueCross and BlueShield System

ANDY BAUM Account Executive MARK TEPPER Director of Sales

PAUL RAYIUS Trainer BOB HALL Accessibility Specialist

Page 2: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

AGENDA

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Health Care and Accessibility

Our Expertise in Document Accessibility

Benefits to Partnering With

Positioned to Meet Your Needs

Q & A

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What Is Accessibility?

Accessibility refers to the design of products, devices, services, or environments for people with disabilities.

The concept of accessible design ensures both “direct access” (i.e. unassisted) and “indirect access” (compatible with assistive technologies)

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Why Does Accessibility Matter?

Essential for providing equal access

On-Ramp to Assistive technology

WHO IS RESPONSIBLE?

Nearly all of us Anyone working with Government Plans (Medicare,

Medicaid, TRICARE, FEP, ACA)

Document authors, Content managers, Supervisors, Compliance, Procurement, Vendors

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57 Million Americans Have a Disability

54% of adults living with disabilities go online

of the US population 17.8% is disabled

that’s 1 in 5.6 people

BCBS covers

1/6 of your members

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The Market Continues to Grow

Medicare Enrollees Nationwide 43.3 MILLION |

Medicaid Enrollees Nationwide 62.3 MILLION |

6.4 MILLION Other Public Insurance Nationwide

As of Feb-2017, Medicare Advantage membership was over 19.5 million, with a net gain of nearly 1.4 million members year-over-year

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COMPLAINTS ARE ON THE RISELAWSUITS AND COMPLAINTS Up 40% from 2014 to 2015 Up 37% from 2015 to 2016

250 suits filed in 2016 about allegedly inaccessible websites and/or mobile apps

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ABOUT US

PDF

remediation

Established Best known for Active in State of the art Professional

offices in Washington, DC; Ottawa, Canada;

in 1995 CommonLook Software Products

setting accessibility standards for PDF

PDF remediation facility with an extraordinary

capacity

Consulting and Services

and Melbourne, Australia

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Page 9: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

Industry Leadership and Clients (including Blues)

Our experience to date has been tremendously positive “ and rewarding and we look forward to continuing to work with [CommonLook] for remediation services in the future ”

LORI DUARTE Manager, Digital Experience | Enterprise Marketing – Capital Blue Cross

Health Vertical Clients Major Health Insurance Companies Pharmaceutical Firms SPs using our software Health Care Providers/Networks Medical Device Manufacturers

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Page 10: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

Ensure Compliance - HHS Alignment HHS Standard All documentation -- Both CMS and Contractors Documentation Includes: Via email (includes Broadcast messages) Posts to internal/external websites Deliverable to/from Contractors

Both A Customer and Recommender HHS and CMS Utilize CommonLook Remediation

Services and Software In-House HHS Recommends CommonLook® Software To Check

For Compliance

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Why Do Star Ratings Matter?

Direct Effect on CMS Rewards /

Penalties to Health Plans

= $

Consumers are becoming more savvy Rating Affects Consumer Selection of Plans

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ACHIEVE COMPLIANCE AND HIGHER STAR RATINGS WITH CommonLook

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Domains ranked by their impact on average Star Rating

HD4: Member Complaints and Changes in the Health Plan’s Performance

HD2: Managing Chronic (LongTerm) Conditions

HD1: Staying Healthy: Screening, Tests and Vaccines

DD3: Member Experience with the Drug Plan

DD1: Drug Plan Customer Service

DD4: Drug Safety and Accuracy of Drug Pricing

HD5: Health Plan Customer Service

HD3: Member Experience with Health Plan

DD2: Member Complaints and Changes in the Drug Plan’s Performance

Ordered in terms of impact on overall Star Ratings based on a regression analysis comparing the change in domain score relative to the change in overall Star Rating. McKinsey analysis of CMS Medicare Star Ratings data (2016-2017) by McKiney&Company

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Page 13: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

Evolving Accessibility Standards

SECTION 508 FINAL RULE

Adopted January 18, 2017

Effective March 20, 2017

More Stringent than Section 508 Alone

HHS STANDARD

HHS vs SECTION 508 Based on WCAG 2.0 AA vs. WCAG 1

Compliance Required as of January 18, 2018

Incorporates WCAG 2.0 AA

Heading Level Specs vs. No Requirement for Heading Levels (Crucial for navigation in a PDF)

Limits Content Authors to 6 Fonts That Are Easier for People With Limited Vision to Read vs. No Guidelines for Font Use (potential for legibility issues)

WCAG 2.0 and PDF/UA

International Standards WCAG 2.0 AA – Web Content,

But Applies to Electronic Documents (PDFs) Too

PDF/UA – (Universal Accessibility) ISO 14289

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WHAT’S THE RIGHT DIRECTION?

WHAT STANDARD WHAT ARE YOUR RESOURCES WHAT IS THE COST

Section 508, WCAG 2.0, Procurement of PDF/UA, HHS Software, Staffing,

Training

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PDF Creation Accessibility Remediation Management

CommonLook Makes It Easy

PRODUCTS CommonLook PDF GlobalAccess

CommonLook Office GlobalAccess CommonLook Clarity GlobalAccess

CommonLook Dynamic

SERVICES Verification and Remediation Services

Training Consulting Services

PRODUCTS AND SERVICES FOR ALL YOUR NEEDS

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We remediate more than annually(average 3.850/day)

CommonLook Remediation Services

In House vs Outsourced

Simple vs Complex Documents

Advantages

1 million pages

“ Having worked with CommonLook for several years, we are extremelypleased with the service, efficiency and turnaround time for remediation. Responses to requests are timely and thorough. L o r i D u a r t e M a n a g e r, D i g i t a l E x p e r i e n c e

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E n t e r p r i s e M a r k e t i n g C a p i t a l B l u e C r o s s

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CommonLook Software

Scan Assess Track Progress

A free scan of up to 200 PDFs available upon request

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CommonLook Software

Create Plug-in (Office) No prior knowledge needed

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Page 19: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Customers Like Table handling Auto header linking Ease of use Artifacting of decorative images Manipulate reading order (PowerPoint)

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Page 20: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Create Plug-in (Office) No prior knowledge needed

Customers really like the Compliance Report with every document

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Page 21: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Remediate Plug-in (Acrobat) Fast (8x – 20x) Compliance Certificate Highly recommended

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Page 22: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Remediate Plug-in (Acrobat) Fast (8x – 20x) Compliance Certificate Highly recommended

Customers Like Automated features Merge tags ability Unlimited “Undo”

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Page 23: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Remediate Plug-in (Acrobat) Fast (8x – 20x) Compliance Certificate Highly recommended

Customers really like the compliance report Accepted by HHS and other Federal agencies

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Page 24: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

“CommonLook PDF helps identify, report and correct the most common accessibility problems, including the proper tagging of images, tables, forms and other non-textual objects”

--W3C on PDF Checking and Repair.

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Page 25: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Volume delivery Live data Flexible Customzable Almost any application

Directories Statement of Benefits Web Receipts Formularies

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Page 26: Document Accessibility Solutions · Up 40% from 2014 to 2015. Up 37% from 2015 to 2016. ... CommonLook Office GlobalAccess . CommonLook Clarity GlobalAccess . CommonLook Dynamic

CommonLook Software

Scan Create Remediate Volume delivery Assess Plug-in (Office) Plug-in (Acrobat) Live data Track Progress No prior knowledge Fast (8x – 20x) Flexible

needed Compliance Certificate Custom Highly recommended

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TRAINING

1 or 2 Day Classes

Empowering You to Maximize Your Software

On Site or in DC

“I really enjoyed the class… the experience was well worth it. I am excited that I can come back from a class and apply the new knowledge immediately. Thank you.”

--Temperance Battee Federal Reserve Board

“It was refreshing to participate in training delivered by a knowledgeable and personable instructor. You definitely cast CommonLook in a most complimentary light.”

-- Kent A. McClenahan, B.A.Ed. Training Specialist

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COMPLETE CUSTOMER ADVANTAGE

Check Against Any Standard

IMMEDIATE ACCESS to services, software and

training at GPO-Negotiated Best-In-Blue Pricing

NMBA In Place – Supplier Spotlight Document In Front of It on GPO website within BlueWeb

EPAs Ready Upon Request

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WHAT OUR CLIENTS SAY

Thea Christy Corpora te and D ig i ta l Exper ience Serv ices Manager

Blue Cross and B lue Sh ie ld o f Lou is iana

“ CommonLook Remediation Services’ willingness to work within our ever changing timelines to meet our compliance end dates is spectacular!

They are professional at all times and

Kimberly Vann Compl iance Produc t Ana lys t

Blue Cross and B lue Sh ie ld o f M ich igan

“ At all times I have found NetCentric to be dependable, reliable, and extremely prompt in delivering services.

easy to work with.

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NEXT STEPS

CONNECT REGISTER SCHEDULE

FREE

Custom branded version of today’s presentation

Specialized training WEBINAR

learn what you & your team need to know about PDF ACCESSIBILITY

30 1 - 8 4 7 - 4 4 8 - 1 4 4 3 a b a u m @ c o m m o n l o o k . c o m

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Questions & Answers

Thank you for your time today. On behalf of everyone at CommonLook,

we appreciate you taking the time to join us.

We trust you found it a good use of time. We look forward to working with you.

Andy Baum Account Executive - CommonLook

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