rick grantham globalaccess 2010
TRANSCRIPT
TV Broadcasting and Publishing
TV Channel Broadcasting
Magazine Publishing
Custom Publishing
Custom Broadcasting
Video has come a long way…
…where is it going?
A few key questions?
The world is going crazy about video on the web,
but what about us?
South Africa’s unique landscape offers some challenges…
Some examples please?How do you make
web video work for you, your clients and your bottom line?
Who is your audience? What do they want?
Connectivity
in-home
in-corporate
on MOBILE
Drivers behind development?
Software
Operating systems
Codecs
File compression formats
Flash
.SWF, .FLV
Mpeg (1-4)
CDN’s
(Content Delivery Networks)
So who watches video on the web anyway?
450 million youtube users worldwide!
2bln videos viewed per day
24 hours of video uploaded per minute!
YouTube is the 4th most visited site in SOUTH AFRICA!65000 out of 1mln
users on TimesLive watch videos
Fortunately very little of this video is produced at TV budgets!
5m Internet users (on computers) – they expect video
5m on mobile – they want video but it is expensive
The SA Internet Landscape
Access to broadband is increasing rapidly for home and business use, but yet to become evident for mobile users
Mobile sites are becoming more accessible, but use a reputable service provider – this is a lot more complicated than a website
Monetise mobile video through sponsorship and branding, not through charging for SMS download requests
Length of videos? GIBSfn vs Ted.com
And be careful of long videos where bandwidth is expensive
Is the WEB your primary or secondary platform?
So who is YOUR audience?
If primary, then integrate video;
If secondary, then look more closely at mobile video and mobi sites
(mobi works well with print)
•Have you thought about
event-based video?
•Invited audiences?
•Live streaming?
Do they want INFORMATION (videojug)
Or
ENTERTAINMENT (YouTube)?
http://www.videojug.com/film/the-videojug-philosophy
A potential new world for Custom Publishing: branded INFORMATION
See Home Depot TV
Content concepts… in the video space
Branded
ENTERTAINMENT also creates opportunities (but can be more expensive)
Customised Messages
-Own your client’s reputation
-Don’t rely on the media
Product InfomercialsNo one wants to see your TV commercialPackage content people want to seeMake available on Web and Mobile
Case Study: Gibs FN [www.gibs.co.za/gibs-fn.aspx]
NOTES:-Simple site
-Relevant to known audience
-Short and concise
-Extremely simple production
-Professional presentation
-5000+ viewers in year 1
The Opposite: Ted.com
NOTES:-Public site
-Broad reach
-Long clips
-Recorded at live events
-Professional presentation
-More from investment
-GIBS FN’s vision?
A few questions to consider…
Video integrated into website content
VS
A multimedia section
YouTube
VS
CDN
VS
self hosting
Video via Mobi-site or via short-code SMS?
Video Production, a few ideas
Don’t compete with the TV guys – the budgets are huge! And the quality is wasted
• Prepare, Prepare, Prepare!• Fit as much in 1 day as possible• Look for output deals, not just
once-off shoots• Take care with simply recording
a live event
• Or produce your own, • use a fixed cost approach and
keep it simple![1 X recent graduate1 X camera1 X computer (preferably a Mac)]
See video content as an investment – look for alternative platforms to present it and create content that has a long shelf-life
OR…Use someone else’s!
Lots of Opportunities
- internal comms & training
- CEO visibility
But also more pitfalls
(we have all met the “IT Guy”)
And internal audiences…
Large screen
VS
Small screenThe “Private Media Network” concept
-Part satellite, part web
-(best of both worlds)
Global Access Overview
We are everything about VIDEO!
We develop “Enterprise Video Solutions”
