Do you speak uberdigital?Bieber’s fans approved.

By Isabelle Quevilly, March 2012CREDITS: http://img.metro.co.uk

CREDITS: DEMANDAJ ON FLICKR

Digital it is.Let’s face it: now that everything is digital-enabled, we have an entire new set of rules and communications to define.

The uberdigital world is just starting and it is going to be even more complex and more exciting! People don’t engage with brands on facebook, they don’t click on banner ads, they don’t watch TV... That’s fantastic.

We have room to start over again. Let’s dream.

That dude knows how to talk to them.

Nothing is funnier than making fun of him. But what if he seriously gets it?

You go Justin!2.317.600.000 views on Youtube

17.393.261 followers on Twitter

765.000 followers on Instagram

40.300.000 fans on Facebook

I’m not sure about the haircut either...But... Youtube wishes him Happy Birthday!!! And his fans get together to get him 18.000.000 fans for his 18th birthday. On their own. No campaign is asking them to do so.

He has built the love. He speaks their language. He’s the same guy from day 1 on Youtube to the big rock star, still the same proximity, the same language. He’s not faking it.

What can we learn from him?

CREDITS: MASSYGO ON FLICKR

Brand comms 2012Are you establishing relationships and networks of influence around your brand? Have you built circles around your consumers, your products, your stores, your providers, your employees? Multiplying circles of influences also known as building a brand ecosystem - for buzz word addicts - will help create ripple effects from one to another.

A plan like this requires a serious understanding of how to establish those connections and how to maintain them. Here are some directions on how to do it by adopting a real digital vocabulary and accurate digital behaviours.

The one people adopt and use. Not brands.

CREDITS: TOMIKA DAVIS ON FLICKR

Know their signsAs part of your brand communication strategy, you have identified different crowds to work with overtime. There are your existing customers, your potential new customers and their influencers.

You probably have different set of actions with each of them already but do you have a good understanding of how they talk to each other?

Do you know what the type of information they exchange together? How do you show them affection, care... you know, these things people do when they are in any kind of relationship. Do you know the jokes that make them laugh?

Because Justin does!

CREDITS: NEVER SAY NEVER - SCREENGRAB

Let’s learn from him**Can’t believe I just wrote that! I am not a fan BTW.

Words are over.

CREDITS: ONE DAY CLOSER ON FLICKR

Texting is not about textingHad a chat with friends about teenagers’ texting behaviors recently. In fact, if you look at how they use text messages you will realize that it is all about emoticons.

Like emoticons about emoticons about emoticons. There are no words in their world.

Acronyms lead the game in digital

Yes, we aged :)

How they speak on facebook:

How they speak on Twitter:

A picture is worth a thousand words.

SOURCE: http://www.documentingreality.com

How can your brand talk the right language?

1.Talk w/ pictures

http://www.justinbieberneversaynever.com/show-us-how-u-smile

2 . Comment w/emoticons

3. Tag w/ their tags

5. Use the signs

CREDITS: TOMIKA DAVIS ON FLICKR

It has changed.This is just an example of course, but what the Bierber’s community tells us is true to every community your brand needs to tap into. The surfers, the runners, the teachers, the advertisers, the at-home moms.

At eh end of the day, we are social animals belonging to communities. We communicate with each other through signs, acts and behaviors that your brand must understand and appropriate to communicate with us. Digital has changed the game as brands must adopt these to be relevant, because they are sitting next to consumers. In TV you could do your big story telling, now you have to adapt to the post-digital language, where everything is digital.

@DigitalPlanner

Crafted by Isabelle Quevilly. London. March 2012

This deck is made to help the advertising community think different. It will hopefully start conversations and sparkle new ideas. It is yours to steal, comment and share!

Happy birthday Justin!

#bieber4ever #uberdigital