before uber
TRANSCRIPT
Presentation to
Prospective Investor
April 2008
Safe Private and Secure
2
OUR PHILOSOPHY
We will not promise whatever we are unable or unwilling to deliver, but we
will always fulfill whatever we have promised
EST’s outlook is that safety cannot wait
Our vehicles must meet the highest of standards in regard to automotive
technology, performance and comfort at the onset of development
Our approach is always reliable; we have complete respect for our clients
Confidentiality is of the utmost importance. When we perform our work, we
are the customers companions
MARGIN OF SAFETY
EXTREME SECURITY & TRANSPORTATION, INC
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SPECIALIZED TRAINING
EST will provide all its drivers safety-certified training
Security training: developed to hone driver skills to react to a hostile situation if necessary
Teaches skills and preparedness needed to cope with a vehicular attack
Route analysis and surveillance detection: Uses proven methods to recognize, avoid and counter a variety of threats
Risk assessment
Route selection
Counter measures
Defensive and evasive driving techniques
Awareness and avoidance: Teaches attacker profiling and signature recognition of criminal threats
Protective services: Addresses proactive measures learned from well-documented case studies
Security threat matrix assessment: Teaches practical skills for managing security resources such as facilities, personnel and transportation systems
ITI Training in highway speed driving: A range of hazardous conditions, such as real-world narrow streets and confined roads, street radius turns
After 9/11, our team came up with the idea of launching an executive clientele, providing
individuals with safe time-saving alternatives to driving themselves to their destinations in a safe
and professional manner. In 2004, that idea evolved to a broader executive class of services
with an expansive hospitality service
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SPECIALIZED TRAINING (Cont’d)
EST driver responsibility and respectability
EST will never keep you standing
You will never hear of a driver getting lost or a vehicle breaking down or not showing at all
You will get the vehicle you were promised
You will never be embarrassed by our driver’s appearance or conduct
Our drivers are always professionally dressed; no jeans, no sneakers, no t-shirts are allowed
EST drivers get training courses in etiquette, car care, maintenance, maneuverability,
skid control and formal driving assessment
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SPECIALIZED TRAINING (Cont’d)
EST drivers
Are screened and are Safety Certified through Dark Force / Bentley Motor Cars Limited
Are trained in First Aide and CPR
Have an on-board Global Positioning System in each vehicle
Will pre-screen each client’s route
Are professionally trained, screened and have completed extensive specialized (defensive) driving courses
Are given regular additional training and/or driving courses
Are proactive in Crisis Management Planning
Are professional in etiquette and behavior
Carry out executive protection measures
EST will provide our clients with Professional Security personnel for any event
that our clients may attend
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EST’s “BACK HOME SAFE” PROGRAM
Benefits of EST’s DWI Assistance Solutions group
Safer and more enjoyable than the penalty of a DWI
Avoid possibility of jail time
Prevent DWI related accidents which can ruin a life or taking others
It beats community service or second offense
Saves the embarrassment of having your name leaked to the media
EST’s looks to operate it’s “Back Home Safe” program as a nonprofit 501(c)3, specialized in DWI driving services is for families, friends, and those concerned about someone who is driving under the influence
The goal is to develop and maintain an transportation service. DWI is a real life concern. Our assistance solutions group looks to maintain your freedom and clean record before a DWI
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EST’s “BACK HOME SAFE” PROGRAM (Cont’d)
The value and impact of EST’s “Back Home Safe” program will be best illustrated by example of the Partnership we look to implement as a designated DWI Assistance Solutions Group
EST seeks to build new business opportunities based on our commitment to safety through restaurants, clubs, taverns, motels, hotels and inns
Our DWI Assistance Solutions Group will actively seek relationships with
DMV, National Highway Traffic Safety Administration
Alcohol Beverage Control Enforcement
Private equity firms
Hedge fund corporations
Investors, and other financial service firms
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EST COMPARED TO THE COMPETITION
All EST vehicles are owned and operated by it’s employees. EST does not use subcontracted drivers.
We expect that our ability to generate revenue growth will be somewhat directly related to the broad range of Executive Class services we look to provide our clients
With our car service being closely associated with an exclusive air travel industry, EST will be able to draw on several proven affiliates
We look to generate a significant portion of our revenue from our concierge as well as our private air class service
Note: Rates do not include rates do not include a fuel surcharge or gratuity.
(1) Rates do not include administration fees.
EST P.L.S (1) Top Class Music Express (1)
Fully armored fleet (1 vehicle armored) (1 vehicle armored) 1 no
State of the art technology yes no yes no
Certified trained in firearms
and driving techniques yes no yes no
Coast to coast yes yes no yes
Bonded Yes yes yes no
Armed and unarmed security
personnel yes no yes no
Price comparison $95.00-$200.00 $95.00-$205.00 $65.00-$150.00 $95.00-$220.00
EST OPERATIONAL OUTCOMES
EXTREME SECURITY & TRANSPORTATION, INC
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STRUCTURING ALTERNATIVES
Core
Business
Focus
Management
Incentives
Rationalized
Budgeting
Decisions
Clear
Message to
Market
Acquisition
Currency
Maximize Investor Value
EST™
+ + + +
How investments will impact EST’s structuring alternatives…
1 2 3 4 5
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STRUCTURING ALTERNATIVES (cont’d)
Core Business Focus
EST is focused on building a secure, convenient and reliable transportation company
specifically intended to accommodate the high service requirements of the business traveler
Supported by outstanding technology, the company designed service models that offer
the flexibility to work within a broad range of situations
This flexibility is achieved through offering two distinct service segments; the Executive
Class service reinforced by armored security and the Private Class service offering both
quality and value
EST’s core foundation is its experienced ‘Safety Certified’ drivers
Trained, screened and have completed extensive specialized (defensive) driving
courses
Professional in etiquette and behavior in corporate transportation
Proactive in crisis management, and
Works very hard at maintaining environmentally friendly solutions
Our principals brings together the best operations manager, hospitality and experienced
drivers
1
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STRUCTURING ALTERNATIVES (cont’d)
Clear Message to Market 4
We look to operate in the following business segments:
Executive car transportation services in the United States – will provide luxury exclusive transportation
Air Transportation—through our affiliate Halcyon Jets will provide executive class worldwide air travel
Exclusive concierge service that bring together the best management and hospitability to provide an extra hand to our client needs allowing them to save time
Our revenues will derive principally from our car services in our Company-owned vehicles that include Time and Mileage ("T&M") fees charged to our customers for vehicle and driver services
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ADVERTISING CAMPAIGN (cont’d)
EST™
“WILL GET YOU THERE
SAFE AND ON TIME” Extreme Security & Transportation, Inc.
Executive Class Service