do you really need a social media policy?

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Mic Adam Social Networking Conference Paris -17/9/2010 Do you really need a social media policy?

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This presentation focuses on 3 things needed when you engage in socila media: Social media awareness building for all employees, social media monitoring and a social media policy.

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Page 1: Do you really need a social media policy?

Mic AdamSocial Networking Conference

Paris -17/9/2010

Do you really need a social media policy?

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What do these have in common?

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It is not happening....

• Studies in UK (Wildfire Pr) and B (Vanguard Leadership)

• Only 25% indicate on their website they have social media profiles

• Only 45% of tweets @companies answered

• Under 5% of customer Facebook posts answered

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Social Media in your company...

Social networks are being blocked

Social networks are open

Guidelines are needed!

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Only 1 in 3 has one!

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Who is in charge?

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What is your company’s philosophy

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Handling Conflict

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Bandwidth Security

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Effectiveness of a policy

Vanguard Leadership March,2010 (c)

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Conclusion

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3Awareness

BuildingSocial MediaMonitoring

Social Media Policy

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Process to implement aSocial media plan and policy

AwarenessBuilding

InventorySocial Media

PolicyTraining Monitoring

Goals, Objectives,

strategy

TeamsAmbassadors

Project: define – roll-out

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Connect with me!

Vanguard Leadership (c) - September 2010

be.linkedin.com/in/micadam https://twitter.com/micadam

http://bit.ly/cPdiom http://micvadam.wordpress.com

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Want to know more?

Contact me Mic Adam – Vanguard Leadership

at [email protected]

Phone: +32 478 50 41 35

What can I deliver to you?

• Social Networking Inventory Service

• Social Networking Policy Creation

• Social Networking Awareness Building

• Social Networking Training and Education

• Social Media Monitoring OutsourcingVanguard Leadership (c) September 2010