Do Now

If you were to take a poll of V.C. students, what do you think would be the overall opinion of:

• School Lunch (Does it need improvement, why/why not?

• I.S.S. (Does it work?)• School Activities (Are they sufficient, in need of

improvement?)• School Policies: (Sufficient? Need more? Less?)

Do Now: Forming Public Opinion• Newspapers and television broadcasters often talk about

public opinion. They may say, “Public opinion polls show great support for the war in Iraq.” Or they may say, “According to public opinion, stem cell research should be opened to new cell sources.” Public opinion refers to the general attitudes, beliefs, and ideas of a large number of people in our society about politics and other matters. Public opinion is shaped by many different factors.

Answer the following about public opinion.• 1. List at least four factors or forces that influence a

person’s opinion.• 2. Which force is the most influential? Explain your

answer in two or three sentences

Measuring Public Opinion

Private opinion

becomes public

opinion

when you go to the polls

or speak out on a radio

show, write a letter to the editor, etc.

When does your opinion become public opinion?

The BIG Idea

Several Factors, including family, and education help to shape a person’s opinions about public affairs. The family is the first political socialization experience.

How is public opinion measured?

Election results

Personal contacts

Media reports

Polls

Types of Polls

Surveys; subject to bias by those that

create and interpret questions

Straw Poll; mail survey that asks a large number of people the same

questionTelephone Polls: no way to ensure

opinions expressed are

represented by population being

studied

What kinds of Polls are there?

Biased Sample: did not accurately represent the population

What kind of information do polls gather?

• What are the wants and wishes of the public?• What are the people thinking about?• What is troubling the public?• What are the opinions of people on current problems?• How informed are people about current issues?• What are the voting habits of people, in general, and of

special groups within the population?• What are the differences of opinion among people in

various geographic areas in the country, political groups, groups representing different social and economic levels?

What is sampling?

Biased Sample: did not accurately

represent the population

Random Sampling: every person in the population has an equal chance of

being chosen (most reliable)

Quota Sample: chooses certain

common characteristics (least reliable)

Straw Votes – asking the

same question to many people

Sampling: a group of people who are typical of that general population

What kinds of polls exist?

• The Gallup Poll: Gallup has studied human nature and behavior for more than 70 years.

• The Marist Poll: Founded in 1978, the Marist Institute for Public Opinion (MIPO) is a survey research center at Marist College.

What are the steps in Scientific Polling?

• Government leaders make policy based on public opinion

• Winning party and candidate often claim to have a mandate (responsibility to constituency)

• Election results indicate public opinion – however Interest Groups often shape public policy

• Interest Groups: private organizations that work to influence and inform candidates of their views.

• Scientific polls use the “universe” (population the poll means to measure).

What are some problems with polls?

People that support

Polls:

tools of Democracy

People that criticize Polls:

makes politicians reactors

rather than leaders and discourages voter from

voting

Frequent complaints about Polls

• Wording of the questions can effect response• Reduce complex issues to a yes or no answer• Public Opinion misused: candidates can create it• Sampling Errors: difference between what

sampling result show and the true results if everybody was polled

• Answers given may not be reliable• Can’t reflect rapid shifts on Public Opinions unless

polls are taken often

Summary

• What is public opinion? • How is it measured? • What types of polls are there? • To what extent does the media impact public

opinion?

What is the role of the Mass Media in Politics?

• Medium: a means of communication• There are four (4) major mass media in

American politics• The mass media plays a large part in setting

the Public Agenda – the public issues people talk about

• Sound Bites: focused snappy statements that can be aired in 35 to 45 seconds. Photo Ops.

The InternetYoutube

Blogs Television (the most impact on opinion)

Radionewspapers

Cd’sAudio Video Magazines

Booksfilms

Mass Media

Do Now:

What tv network is more conservative?What tv network is more liberal?What about newspapers?