dna 2013/2014 marketing, exhibit...

1www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES

2 DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg

DNA Membership InformationMembership Overview ................................................ 2-3

DNA Sponsors, Exhibitors & Corporate Member History ....... 4

Corporate Member Program ........................................... 5

2014 DNA Annual ConventionDNA’s Annual Convention ............................................ 6-8

Partnership Packages .............................................. 6

Exhibit Information .................................................. 6

A La Carte Opportunities .......................................... 7

Affiliate Event Opportunities ...................................... 7

Educational Event Opportunities ................................ 8

DNA Sponsorship OpportunitiesRegional Phototherapy Workshop Series ........................... 9

E-Learning: Virtual Symposium...................................... 10

Year-Round DNA Marketing Opportunities ....................... 11

Partnership ApplicationsDNA Focus Insertion Order ........................................... 12

2014 Annual Convention Contract and Application ....... 13-14

2013-14 DNA Corporate Membership Application............. 15

About DNA:Nurses Serving Nurses for more than 30 years!With more than 30 years of excellence in dermatological care, education and certification, the Dermatology Nurses’ Association (DNA) is the longest-standing dermatology nursing association in the United States and Canada. Our nearly 3,000 members cover all dermatologic specialties and all levels of education and certification.

Mission Statement and Core PurposeThe Dermatology Nurses’ Association (DNA) is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care.

Vision StatementThe vision of the DNA is to be the preeminent voice of quality dermatology health care.

DNA Nurses on the Front-Lines of Patient CareAccording to a recent survey:

› 21% see more than 100 NEW consultation patients during an average 3–month period

› 89% see more than 300 patients during an average 3–month period

› 20% are working in management (either as a Head Nurse, Supervisor or Administrator)

According to a recent DNA survey, more than 25% of DNA’s membership consists of Nurse Practitioners (NPs). These valued members are a vital part of the DNA membership, and we hold several events to meet their unique needs. Co-located with the DNA Annual Convention is the NP Forum, a 2-day educational event highlighting the issues confronting today’s dermatology NPs. Topics covered include Systemic Therapies,

Diagnosis and Management of Diseases, Assessment, Diagnosis and Management of Wounds, Clinical Challenges, Advanced Dermatopathology, and many others. The Annual Convention exhibit schedule features special “NP-Only” time to ensure direct and targeted one-on-one communication with this important segment.

Demographics Practice Setting

Nurse Practitioner Highlights

› 98% have a Master’s or Doctorate Degree

› 91% see over 200 patients a month › 66% see over 400 patients a month › 98.8% routinely prescribe

pharmacological agents › Average 26.1 prescriptions a day › Over 50% prescribed or

recommended herbal agents

› 87% find information on new drugs from Continuing Education Activity

› 43% have Hospital Privileges Of those:• 57% have Admission & Discharge

privileges• 60% Write orders that do not

require co-signatures

■ Physician Owned Pratice, 57%

■ Outpatient DermatologyUnit, 34%

■ Other, 9%

57%34%

9%


Audience and Reach:

Professional Status Clinical Setting

Members By Clinical Specialty

Years Working in Dermatology

Did You Know?Dermatology nurses hold

significant decision-making

power and influencing

authority over the

investments and product

referrals being made within

their respective practices and

facilities such as:

Equipment

Supplies

Service Providers

Subcontractors

New medicines & techniques

Best Practices

Furniture & Office Equipment

Maintenance

Staffing and Training

Non-prescriptive Alternatives

Did You Know?76% of dermatology professionals

are DNA members because of

the educational and

networking opportunities

the Association provides.

■ 10 –14 Yrs, 14%

■ 15–19 Yrs, 8%

■ 20+ Yrs, 11%

■ 3–5 Yrs, 12%

■ 6–9 Yrs, 16%

■ Less than 3 Yrs, 18%

■ Other, 21%

21%

18%16%

12%

11%

8%14%

■ Dermatological Surgery, 14%

■ General Dermatology, 66%

■ Cosmetic Dermatology, 10%

■ Other, 9%

66%

14%

9% 10%

■ Outpatient Clinic, 28%

■ Physician’s Practice, 57%

■ Other, 15%• Government/VA• Plastic Surgery• Universities/Academic

Institutions

57%28%

15%

■ Registered Nurse, 42%

■ Nurse Practitioner, 21%

■ Medical Assistant, 19%

■ Licensed Practical Nurse/Licensed Vocational Nurse, 13%

■ Other, 5%

42%

21%

19%

13%5%


DNA Sponsor, Exhibitor and Corporate Member HistoryCompanies in bold denote new supporters in 2012/2013. WELCOME!

Industry Categories of InterestAre you interested in marketing to Dermatology Nurses? If your company specializes in any of the following categories, then the answer is YES!

3Gen LLC3M Drug Delivery Systems3M Health CareAbbottAcuderm, Inc.Advanced Bio-Technologies, Inc.Advanced Care Scripts Specialty

PharmacyAllergan MedicalAllergEAZEAllos TherapueticsAlopecia Areata & Eczema Resource

Sharing AllianceAmerican Academy of DermatologyAmgen PfizerAqua Pharmaceuticals, LLCAstellas Pharma US, Inc.Aurora DiagnosticsAvella Specialty PharmacyBasel Cell Carcinoma Nevus SyndromeBeiersdorf, Inc.BioForm MedicalBio-Oil/Pacific World CorporationBiopsy Diagnostics, PCBlinc Inc.Bristol-Myers SquibbCalmoseptine, Inc.Candela Corporation/SyneronCanfield Imaging SystemsCaris DxCelgeneCentocor Ortho Biotech Inc.ChemotechChopSaverChamberlain College of NursingClinique Laboratories, LLCCoalition of Skin Diseases

Coapt Systems Colorescience ProCompulinkConmed CorporationCoolibar, Inc.Cutera CanadaCVS CaremarkCynosureDaavlinDeLaine SkincareDel-Ray DermatologicalsDermalogix Partners, Inc.Dermatology Nursing Certification BoardDermPath DiagnosticsDiplomat Specialty PharmacyDUSA Pharmaceuticals, Inc.Dynamis Skin ScienceEdge Systems CorporationEducational Awareness SolutionsEisai IncorporatedElorac Inc.ElsevierElta MD SkincareEnergizer Personal CareEthicon, Inc.Fallene LtdFerndale Healthcare, Inc.Galderma LaboratoriesGarnier USAGebauer CompanyGenentech, Inc.Genesis Pharmaceutical IncGilchrist & SoamesGlaxo SmithKlineGraceway PharmaceuticalsHill Dermaceuticals, Inc Hollister Wound Care

Inflammatory Skin Disease Institute (ISDIIntendis, Inc.Jan Marini Skin ResearchJanssen Biotech Inc.Johnson & JohnsonKAO Brands CompanyLa Roche-Posay Laboratoire

PharmaceutiqueLeo Pharma, Inc.Levia-Lerner Medical Devices, Inc.Lumenis, Inc.Mary Kay Inc.Medicis Pharmaceutical CorporationMerckMerz AestheticsMerz PharmaceuticalsMitchell Group / Isis PharmMMR Technologies, Inc.National Biological CorporationNational Psoriasis Foundation & Curation

CME InstituteNational RehabNeocutis, Inc.Neostrata CompanyNeutrogenaNexTechNIA 24NIAMSNovartis Pharmaceuticals CorporationNurse Practitioner SocietyObagi Medical ProductsOmniPath DiagnosticsOnsite DermatologyOrganization of Teratology Information

SpecialistsOrtho DermatologicsPeplin, Inc.

Person & Covey, Inc.PharmaDermPhotoMedex, Inc. - ProCytePierre Fabre Dermo CosmetiquePromius Pharma, LLCPsoriasis Cure Now Revision SkincareS. Jackson Inc.Sanofi-AventisSanofi PasteurShikai ProductsSkin Of Mine Dot ComSkinCeuticalsSkinMedica, Inc.SmartPracticeStiefel Aesthetics Div.Stiefel Laboratories, Inc.Strata Pathology ServicesStratus PharmaceuticalsStriVectinSun Protection ZoneThe Procter & Gamble CompanyThe Skin Cancer FoundationTherakosTotal Life Care PharmacyTravel Tech Mohs Services, Inc.Triax Pharmaceuticals, LLCUnilever Home & Personal Care USAUVSunSenseValeant Pharmaceuticals International,

Inc.Walden UniversityWarner Chilcott (US), LLCWestern Governors UniversityWhitworth HatsZO Skin Health

AfflictionsAcanthosis NigricansAcne TreatmentAtypical Nevi and Nail

LesionsAutoimmune Blistering

Diseases (ABD)BirthmarksBullous pemphigoidBurning Mouth SyndromeCafé au lait maculeCarotenodermiaContact DermatitisDandruffDermatographiaDiabetic ulcerDigital mucous cystDrug eruption

(maculopapular type)ElectrodesiccationEpidermolysis BullosaErythema multiforme/

nodosumGenetic Skin Diseases Granuloma AnnulareHenoch-Schönlein PurpuraHerpes simplex/zosterIchthyosisIntertrigoKawasaki Disease Keloid

Keratosis PilarisLichenNitidusPlanusStriatusSclerosusSimplex ChronicusMastocytosisMelasmaMeningococcemiaMolluscum contagiosumMucosal melanosisMultiple benign lipomasNecrobiosis lipoidicaNeonatal RashesPemphigusPigment DisordersPseudomonasPsoriasisRosaceaScabiesSeborrheic DermatitisSeborrheic KeratosesSpider Veins, Varicose

Veins, CelluliteStevens-Johnson

SyndromeStriaeSweet’s SyndromeToxic epidermal necrolysisUrticaria

VasculitisVerruca vulgarisVitiligoWartsXanthelasma

TreatmentsActive IngredientsAnestheticsAntibiotics/AntimicrobialsAntifungals - TopicalsAnti-PigmentationBody Contouring

(Coolsculpting)Bruising/Swelling

ProductsBurn TreatmentsCleansersCompression GarmentsCosmeceuticalsCosmeticsExcipientsLesion TreatmentMoisturizersNon-Invasive SkincarePain ManagementPharmaceuticalsDiagnosticTherapeutic PharmacologyPhototherapy

Scar Remedy/Repair & Treatment

Skin Fillers / Volumizers

Equipment & SuppliesClinician ApparelCosmetic Lasers Cotton ProductsEye ProtectionFiber-Optic ProductsImaging Equipment/

SuppliesLaboratory SuppliesPediatric ProductsSkin Analysis EquipmentSkin Therapy & TreatmentSun Protection Products

& ClothingSuppliesTechniques, Topics &

IssuesAnti-AgingClinical PhotographyCo-morbiditiesCryosurgeryDermatologic SurgeryDermatoscopyFractional ResurfacingGenomic Medicine &

Therapy

Holistic and Natural Approaches

ImagingImmunologyImpact of Nutrition on SkinLaser Assisted LipolysisMedical/SurgicalMicroneedleingMOHSOncogenesOncology / Skin CancerPatch TestingPediatric DermatologyShaves/Punches and

SuturingSublative RejuvenationSweat ControlTriageUltrasoundVitamin D MetabolismWood’s Lamp ExaminationWound Care

Services and AdministrativeBusiness needsBankingCredit CardsOffice furnishings and

equipment

Staffing and RecruitmentPhysician Practice

Services and Management

Technology - Computer Hardware, Software and/or Patient Management Tools with Medical Applications

InsuranceMisc. Women’s Companies

- Brand and Image Associated with health

Retail Pharmacy

In 2013/2014, DNA will continue to bring

greater awareness and exposure to the

messages being communicated by our industry partners who

specialize in these fields.

If you represent any of these categories

of interest, we want to talk to you!


Show your support for DNA throughout the year and receive the following, in addition to all the great Partnership, exhibit, and marketing benefits you’ve already received! Support levels are determined by the cumulative value of your yearly investment in DNA.

How To Calculate Your Cumulative Support: Just Add It Up!EXAMPLE: One (1) 10’ x 10’ first-time exhibit booth at Convention $1,500

One (1) product theater session at Convention $3,000

One (1) promotional webinar during the year $2,500

TOTAL $7,000

This qualifies you as a Bronze level Corporate Member! See benefits and levels below for more information.

All DNA Corporate Members Receive: › A one-time free advertisement in the DNA Weekly e-Newsletter

› One-time use of the DNA mailing list (some restrictions may apply)

› Complimentary copies of the Focus newsletter and the Journal of the Dermatology Nurses’ Association

› Integrated Recognition Campaign to include:

• The Journal of the Dermatology Nurses’ Association (6 issues)

• The DNA Focus Newsletter (4 issues per year)

• The DNA website (including company logo, listing, and hyperlink to your company’s home page)

• Promotional signage at Convention (companyname)

• The Annual Convention Guide (distributed to allattendees on-site)

• The “Passport to Excellence” program atConvention— a surefire way to drive traffic toyour exhibit booth

DNA’s Corporate Member ProgramInvestment: $3,000

Additional Benefits By Level:

Sup

por

t &

R

ecog

niti

on

By

Leve

l

Dis

coun

t on

Exh

ibit

S

pac

e at

C

onve

ntio

n

Ad

in

Ann

ual

Con

vent

ion

Gui

de

Tote

Bag

In

sert

at

Con

vent

ion

Pre/

Post

C

onve

ntio

n A

tten

dee

Li

st

Prom

otio

nal

Web

inar

Bronze Cumulative Support Up to $10,000

Copper $10,001 - $25,000

25% Discount(off standard 10 x 10)

Silver$25,001 - $50,000

25% Discount(off standard 10 x 10) 1/2 Page, 4-Color

Gold$50,001 - $75,000

50% Discount(off standard 10 x 10) Full Page, 4- Color One (1)

Yes1X Use

Yes One (1)

Platinum $75,001 +

50% Discount(off standard 10 x 10) Full Page, 4- Color Two (2)

Yes1X Use

YesTwo (2)

Did You Know?DNA Corporate Members get access to more than 600 Nurse

Practitioners through the DNA membership mailing list.

6

32nd Annual DNA Convention InformationOur largest event of the year, DNA’s Annual Convention attracts approximately 800 attendees, whom are both members and non-members of the organization, and from all segments within the dermatologic arena. This well-respected forum allows for DNA Corporate Members, Sponsors and Exhibitors to highlight the many advancements, innovations, and new product introductions that continue to keep this industry moving forward in safe, effective and cost-conscious ways.

DNA Annual Convention Partnership Packages

Part

ners

hip

Le

vel

Exh

ibit

Boo

th o

n S

how

Flo

or

Pre/

Post

C

onve

ntio

n A

tten

dee

Lis

t

Adv

erti

sing

in

Ann

ual

Con

vent

ion

Gui

de

Prom

otio

n in

DN

A

Soc

ial S

hare

Pr

ogra

m**

Prod

uct

The

ater

at

Con

vent

ion

***

Lite

ratu

re

Dis

trib

utio

n

Eve

nt

Part

ners

hip

Dis

coun

t of

f of

Cor

por

ate

Mem

ber

ship

Tier 3$22,750(A Savings of $3,500)

10x20, Inline YesFull Page, 4-Color

12 Impressions

(4/4/4)

One (1)30 Minute

In-Room Hotel Drop*

Coffee Break Sponsorship

$550 off of Copper Level

Tier 2$10,000(A Savings of $1,550)

10x10, Inline YesFull Page, 4-Color

9 Impressions (3/3/3)

One (1)30 Minute

Hotel Door Drop*

$550 off of Copper Level

Tier 1$4,000(A Savings of $675)

10x10, Inline YesHalf Page,

4-Color3 Impressions

(1/1/1)

*Subject to availability** These impressions are mentions of your company, exhibit booth, or any of your marketing efforts through DNA’s Twitter, Facebook, or LinkedIn accounts. Please see page 11 for more details.***See Page 7 for details

Did You Know?

800+ attendees come

from all over the US

and Canada to DNA’s

Annual Convention

for unsurpassededucational

opportunities, continuing

education, peer-to-

peer networking

and knowledge

dissemination of new

procedures, tools and

techniques that can be

immediately adopted

within their practices

and facilities.

Exhibit Only PricingBooth selection is based on first-come, first-served basis. Secure your space early!

Booth Pricing (per 10’ x 10’)

Inline Booth $2,050

Corner Booth $2,150

Island Booth$23 per sq. ft. (20 x 20 = $9,200)

First-Time Exhibitor

(inline) (corner) $1,500 $1,750

Non-Profit $600

Exhibit Rules & RegulationsAccepted healthcare exhibition industry rules are located on DNA’s website, www.dnanurse.org. By applying for exhibit space, exhibitors are acknowledging their understanding, and are expected to follow these guidelines in such areas as booth construction, booth etiquette and marketing practices.

DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES • www.dnanurse .o rg


À La Carte OpportunitiesRecognition for sponsors of À la Carte opportunities is for the program or service being supported only. Only exhibiting companies are eligible to take advantage of À la Carte Partnership opportunities. If you have a unique Partnership opportunity that is not listed below, please contact DNA Headquarters to learn more about how we can partner to customize a solution that fits your needs.

Branding Opportunity Sole Multiple (Available)

Membership Booth $10,000 $5,000 (2)

Video Mobile Charging Station $7,500 per

In-Room TV Station Ad $4,000 (5)

Cyber Café $10,000

Bus Transportation Partnership $15,000

Photo Booth Partnership $ 7,500

Audience Response Systems $ 5,000

Program Flash Drive $10,000

Schedule at a Glance $10,000

Attendee Tote Bags $15,000

Attendee Lanyards $10,000

Hotel Key Cards $7,500

Water Bottles $6,500

Note Pads $6,500

Pens $3,500

Refreshment Breaks $7,500 per

Hotel Door Drop $2,500 (Unlimited)

Tote Bag Insert $3,000 (Unlimited)

Annual Convention Guide AdvertisingEach registered participant will receive this useful booklet containing a welcome from the DNA President, Annual Convention Guide with session descriptions and times, room locations, exhibitor listings and instructions for obtaining nursing contact hours.

Full Page, 4-color $2,650Half Page, 4-color $2,075Inside Front Cover, 4-color $3,025Inside Back Cover, 4-color $3,025Back Cover, 4-color $3,600

Affiliate Event OpportunitiesProduct Theaters $3,000 per 30 minute session

DNA’s Product Theater is a great way to promote your product or service. Partner with DNA to get your message out to the marketplace. Join us in the Theater and deliver one, 30 minute session to be held during DNA designated times. Topic and subject matter must reflect content-driven, educational material and subject to DNA approval.

Product Theaters are considered promotional activities and must be conducted in accordance with all applicable FDA regulations and other established standards and codes. Continuing education credit may not be offered for Product Theaters. The sponsor or the sponsor’s designated third-party meeting planning organization is responsible for all aspects associated with the planning, promotion, and management of the Product Theater and for payment of all additional costs related to the Product Theater. One professionally produced sign (not to exceed 22” x 28”) may be displayed outside the assigned meeting room. All speakers, presenters and moderators must be registered for the DNA Annual Convention and must be wearing their DNA convention badge in order to be admitted to the meeting room. All materials intended to promote Product Theaters, including websites, broadcast e-mail messages, promotional brochures, invitations, signage, and other materials, must be approved by DNA prior to release and distribution. Product Theaters may only be held upon approval by DNA. Please contact DNA for full rules & regulations.

Focus Groups $3,500 per session

Conducting focus groups and targeted consumer research at DNA’s Annual Conference provides companies with a unique opportunity to gain a truly in-depth, insightful understanding of the professionals involved in dermatology.

Focus group fee includes a one-hour time slot, room rental and set for up to 30 attendees, attendee list of the RSVPs who meet the company’s key criterion. Audio visual (see AV form for discounted audio visual packages), food and beverage, internet access and any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor. DNA is open to discussing special, interactive seating configurations upon request. Additional charges may apply. Schedule to be determined.

Tech Suites $5,000 for a single day

Tech Suites provide companies with an opportunity to gain working knowledge of dermatology nurses in an interactive setting, by showcasing the latest cutting-edge technology that helps professionals to do their jobs with greater efficiency and agility. On-site demos in a practice group setting are encouraged.

Tech Suite fee includes room rental of a private (keyed) room for up to 25 attendees, in-stock hotel furnishing arranged in your preferred setting, attendee list of the RSVPs who meet the company’s key criterion, and staff support from the DNA home office. Pricing is based on full day access. Audio visual (see AV form for discounted audio visual packages), internet access, pipe and drape, food and beverage, any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor. DNA does not guarantee headcount.

Did You Know?Silver, Gold, and Platinum Corporate Members enjoy

complimentary Convention Guide Ads as a benefit!


Educational Opportunities at Convention: Grants, Awards, and Scholarship SupportShow your support of the members and programs that are important to you through sponsoring one of the following educational opportunities. Sponsors are recognized on signage outside of the presentation room, in the annual convention guide schedule, and on the DNA meeting website.

Pre-Convention Workshops: Sole Multiple

Nurse Practitioner Forum SupportThis forum for advanced practitioners deals directly with the most pressing topics confronted in today’s dermatology practices and medical units. Spanning the first two days of the conference, attendees will be presented with a full schedule of events and topics.

$60,000 15,000

4th Annual Robin Weber Immunology SymposiumThe Robin Weber Immunology Symposium has been established to honor the passion of this Dermatology Nurses’ Association (DNA) beloved past president, Robin Weber, RN, MSN, ANP-C, for the role of immunology in many dermatologic conditions. Not only was Robin a skilled nurse practitioner at the Portland VA Medical Center, she also shared her knowledge and passion for immunology by educating her many colleagues and associates. Robin lost her battle with cancer on November 1, 2008.

$60,000 $15,000

Industry-Supported SymposiaDNA offers organizations the right to hold an Industry-Supported Symposia at the Annual Convention. Industry-Supported Symposia are independently organized and not an official part of the DNA convention. Industry-Supported Symposia are available with or without nursing contact hours. If nursing contact hours are awarded the supporting organization must go through an ANCC-accredited provider or approver. All Industry-Supported Symposia will be listed in Annual Convention Guide circulated to all convention attendees, on the Annual Convention portion of the DNA website, and acknowledged in the DNA Focus newsletter. Multi-industry-supported symposia may be permitted. Audio visual (see AV form for discounted audio visual packages), food and beverage, internet access and any speaker/facilitator honorarium and/or travel are the responsibility of the sponsor.

$30,000

Grants Sole MultipleDermatology Nurse Practitioner Certification (DCNP) Examination Grants (12 to be awarded at $275 each) $3,300

Dermatology Nursing Certification (DNC) Examination Grant (12 to be awarded at $175 each) $2,100

Dermatology Nurse in Washington Internship Grant $2,500

Dermatology Nurse Research Grant $2,000

Achievement Awards Sole MultipleOutstanding Community Service Award $1,250

Scholarships Sole MultipleDNA New Convention Attendee Scholarship $2,500

New Nurse Educational Scholarship $2,500

Career Mobility Scholarship $2,500

Did You Know?DNA has awarded more than $50,000 in professional development and grants to DNA members over the last 4 years.

www.dnanurse .o rg • DNA 2013/2014 MARKET ING, EXHIB IT & PARTNERSHIP OPPORTUNIT IES

As a special tribute to Joan Shelk, DNA Past President and the developer of our first phototherapy workshops, The Joan Shelk Fundamentals of Phototherapy Workshop is an intensive one-day training designed for those administering light therapy under a provider’s supervision. The workshop covers psoriasis and other photo-responsive skin diseases; PUVA, narrow band and broad band UVB therapy; equipment operation and metering, and other responsibilities associated with phototherapy administration. Regional Phototherapy Workshops typically begin by 8:00 am and adjourn by 5:00 pm and offer CEUs equivalent to 7.0 contact hours.

DNA Regional Phototherapy Workshop Series

Calendar of Events: › October 5, 2013, Hyatt Regency Rochester, Rochester, NY

› December 7, 2013, Location TBD, Houston, TX

› February 1, 2014, Location TBD

› May 1, 2014, Walt Disney World Dolphin, Orlando, FL

Attendee Profile of DNA’s Regional Phototherapy Workshops:

› 49% Reported this was their first time attending a Phototherapy Course

› 81% Reported attending for on-the-job training

› 29% Active DNA Members

Education Primary Practice Setting Professional Status

2013/14 Regional Phototherapy Workshop Series Partnership

Tie

r

Inve

stm

ent*

Incl

uded

E

vent

s

Tote

Bag

Pa

rtne

rshi

p

Gue

st P

asse

s (p

er e

vent

)

T ab

leto

p

Exh

ibit

Op

por

tuni

ty

to S

how

case

Pr

oduc

t

Rec

ogni

tion

in

Eve

nt

Mat

eria

ls &

W

ebsi

te

Post

-eve

nt

Att

end

ee L

ist

Logo

on

Eve

nt

Sig

nag

e

Tier 4A Savings of $1,500

$8,500 All Four (4)

Distributed at all 4 events

3 One Yes Yes Yes Yes

Tier 3A Savings of $1,000

$6,500 Select Three (3) 2 One Yes Yes Yes Yes

Tier 2A Savings of $500

$4,500 Select Two (2) 1 One Yes Yes Yes Yes

Tier 1 $2,500 Select One (1) 1 One Yes Yes Yes Yes

Support covers room rental, audio visual, food and beverage, complete logistics management and event registration management.

■ Associate, 25%

■ Bachelor, 20%

■ Diploma, 22%

■ Master, 12%

■ Other, 20%

25%20%12%

22% 20%

■ Phototherapy Unit, 11%

■ Physician Practice, 33%

■ Outpatient Clinic, 49%

■ Dermatology Surgery Unit, 3%

■ Other, 3%

11%3%

3%

33% 49%

■ Registered Nurse, 29%

■ Medical Assistant, 41%

■ Nurse Practitioner, 9%

■ Licensed Practical Nurse, 21%

29%41%

21%9%

9


The purpose of the Virtual Symposium is to provide a comprehensive educational experience in an easy-to-access virtual environment from the comfort of home or the office. All content, programming and exhibitor details will be open and available on-demand following the live event. Attendees will be able to earn CE credit for attending. Product theaters and a virtual exhibit hall will allow supporters and attendees to interact in real-time during the live event.

2013 Virtual Symposium Partnership

Leve

l

Inve

stm

ent

Vir

tual

Pro

duc

t T

heat

er w

/

Adv

ance

Acc

ess

Prom

otio

n in

D

NA

Soc

ial

Sha

re P

rog

ram

VIP

Pas

ses

Bra

nded

Int

erac

tive

Vir

tual

Exh

ibit

&

Dow

nloa

dab

le

Con

tent

Tool

s &

E

vent

Met

rics

R

epor

ting

Prom

otio

n on

W

ebsi

te &

Eve

nt

Mat

eria

ls

Att

end

ee L

ist

Tier 3 $7,500One (1)

30-minute Session

12 Impressions

(4/4/4)

4(not including exhibit staff)

Large Yes Maximum Yes

Tier 2 $5,500One (1)

30-minute Session

9 Impressions

(3/3/3)

3 (not including exhibit staff)

Medium Yes Maximum Yes

Tier 1 $2,5006

Impressions (2/2/2)

2 (not including exhibit staff)

Small Yes Minimum Yes

What’s Involved for Sponsors and Exhibitors? › Full project management, training and booth-build support

› Your virtual environment remains accessible following the live event

› End-to-end virtual booth build and development, customized with the logo/graphics you provide to us

› Booths are fully branded and can be developed by using a pre-determined design template or customized design

Virtual SymposiumFall/Winter 2013

Did You Know?Support for the DNA Regional

Phototherapy Workshop Series and

Virtual Symposium counts towards your

corporate membership levels. Just add it up!

The online CE Center is an education portal on the newly redesigned DNA website.

The CE Center features programs repurposed from the DNA Annual Convention along with

podcasts and webinars. Participants are able to earn contact hours from the comfort of their

own home or office. For more information visit www.dnanurse.org.

Special DNA Marketing Opportunity


Publication Sponsorship Package:Build a strategic campaign that provides your company with a return on investment and enhances the DNA membership experience. The Publication Sponsorship Package (PSP) leads to educational and commercial exposures for DNA’s 3000+ members through electronic and print media. The PSP provides you with the opportunity to craft a targeted campaign over the course of a year to allow your message to resonate with our membership. PSP takes a strategic approach to developing an effective integrated marketing and communications promotion between DNA and your company.

DNA Focus – $9,000/for 2 ads & 2 articles value

DNA Webinar –$2,500/webinar value

Social Share Program – $600 value

DNANurse.org – $1,350/Large Banner Ad 3x value

DNA Blog – $300 value

PSP Total Investment (including DNA Focus, Webinar, dnanurse.org & blog) = $12,500 (a savings of $1,250)

Individual DNA Marketing OpportunitiesDNA Focus – $9,000/for 2 ads & 2 articles value (***see advertising specifications and insertion order on Page 12)Articles and advertising opportunities are available in two of the four editions of DNA Focus which is published quarterly. As one of the deliverables within the PSP, a sponsor can write an article up to 750 words about a dermatological treatment, drug efficacy, management/leadership technique, etc. and run a full-page, four color ad twice a year.

Individual Advertising Rates:

Black and White Rates: 1 - 2X 3 - 4X Premium Position: 1x

Full Page $1,600 $1,400 Back Cover $3,000

Half Page $1,200 $1,000 Inside Front or Back Cover $2,600

Quarter Page $700 $500

Four Color Rates 1 - 2X 3 - 4X 750 word advertorial 1x

Full Page $2,000 $1,700 $2500

Half Page $1,500 $1,200


2013-2014 Year-Round DNA Marketing Opportunities

DNA Webinar –$2,500/webinar valueDNA promotional webinars are marketed for four (4) weeks via Website listing, Newsletter mentions, listing in webinar calendar e-blast to members and non-members, notifications on DNA social media and networking sites such as Facebook, LinkedIn and Twitter, co-marketing efforts with sponsoring company and any media partners who can help to extend reach. Companies can incorporate these opportunities along with the other deliverables available within the PSP.

Social Share Program – $600 valueLeverage the power of Facebook, Twitter, and LinkedIn to position your organization at the cutting-edge by targeting your communication to the industry’s insiders, influencers, and front-liners.

DNANurse.org – $1,350/Large Banner Ad 3x value Utilizing strategic banner advertising on the DNA website provides your company with exposure to our members as well as the opportunity to integrate your message into other areas of the PSP.

Example: Your organization can develop a large banner ad that says “See our article on <<insert topic here>> in the next quarterly edition of DNA Focus online and in print.

Position 3x 6x 9x 12x

Large Banner Ad $450 $425 $400 $375

Small Banner Ad $250 $225 $200 $175

FOCUSdna


DNA Focus Advertising Specifications

GUIDELINES › Ad content is subject to review and approval by DNA staff. › Advertising is capped at 4 pages per 16-page issue. › $95/hour is the labor charge for any changes required of

submitted artwork. (Advertising sales manager will handle separately).

› If submitted artwork does not conform to the space reservation as listed above, DNA will charge according to the size submitted.

› One “page” = 750 words

DNA Focus File RequirementsNon-Bleed Ad Size Width HeightFull Page 8 x 10.5”1/2 Page (Vertical) 3.625 x 10” 1/2 Page (Horizontal) 8 x 5”

1/4 Page 3.625 x 5”

Bleed Ad Size (bleed size is .125” on each side)Full Page 8.75” x 11.25”1/2 Page (Vertical) 4.5 x 11.25” 1/2 Page (Horizontal) 8.625 x 5.625”

Maximum safety allowance for live matter: 1/2” from trim. TRIMSIZE: 8.5 x 11”BINDING: Saddle Stitch

MATERIAL SUBMISSION:Digital ads required. Press-ready PDFs preferred. When sending in this format, please embed all fonts and subset at 100%. CDs accepted. Ad materials submitted for 4/C must be saved as CMYK. PMS and RGB colors will be converted to CMYK.

All materials must include advertiser name, publication, and issue. Also include contact name and telephone number, filename, and PDF proof. Submit electronically (FTP or E-mail acceptable/E-mailed files should be no larger than 5MB), Mac or PC format. Files must be PDF (preferred), TIFF, or EPS format, high resolution at a minimum of 300 dpi. Indicate application(s) used, provide a list of fonts, and also supply on disk all screen and printer fonts. E-mail ads to: [email protected] (production only, all sales questions and agreements to Sabina Gargiulo at [email protected]).

PROOFS:Required for all methods of ad submission (including e-mail). Supply a color PDF proof.

FTP INFO:Site: ftp.ahint.com User ID: creativePassword: creative (case sensitive)Once file is uploaded, e-mail file name to [email protected]. For both FTP and e-mail, please specify advertiser’s name, issue date, colors, and ad size.

REPRODUCTION MATERIALS:DNAAssociation Headquarters Inc.15000 Commerce Parkway, Suite CMt. Laurel, NJ [email protected]

ADVERTISEMENT INSERTION ORDERSDNAAssociation Headquarters Inc.15000 Commerce Parkway, Suite CMt. Laurel, NJ 08054Attn: Karen [email protected]

DNA FOCUS 2013 Advertising Insertion Order

ADVERTISER INFORMATION

COMPANY NAME (AS IT SHOULD APPEAR) _____________________________________________________________

KEY CONTACT NAME ____________________________________________________________________________

JOB TITLE ____________________________________________________________________________________

ADDRESS ____________________________________________________________________________________

CITY ____________________________________________________ STATE ________ ZIP __________________

PHONE ______________________________________________________________________________________

FAX ________________________________________________________________________________________

CELL ________________________________________________________________________________________

E-MAIL ______________________________________________________________________________________

WEBSITE _____________________________________________________________________________________

Ad Frequency (Circle All That Apply)

Winter(Art Due November 16)

Spring(Art Due February 18)

Summer(Art Due May 17)

Fall(Art Due August 16)

Individual Advertising Rates:

Black and White Rates: 1 - 2X 3 - 4X Premium Position: 1X

Full Page $1,600 $1,400 Back Cover $3,000

Half Page $1,200 $1,000 Inside Front or Back Cover $2,600


Four Color Rates 1 - 2X 3 - 4X 750 word article 1X

Full Page $2,000 $1,700 $2,500

Half Page $1,500 $1,200


PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED

DNA accepts U.S. funds drawn on a US bank only.

Check Enclosed: $

❏ PLEASE CHARGE MY: ❍ VISA ❍ MASTERCARD ❍ AMERICAN EXPRESS

NAME ON CARD _______________________________________________________________________________

ACCOUNT NUMBER ________________________________________________ EXP DATE _____________________

SIGNATURE OF CARDHOLDER ______________________________________________________________________

TOTAL PAYMENT AMOUNT: $ _____________________________________________________________________

Authorized Signature: __________________________________________________ Date: ____/____/____ ___ _________

Please return your completed application, along with full payment and artwork to:

FOCUSdna

DNA Use Only Date Received ___________________

Price ______________ Date ____________________

Method ____________ Amt. ____________________

Balance $ __________ To Accounting _____________

Dermatology Nurses’ AssociationATTN: Karen Spiro 15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054Fax: 856-439-0525 or Email: [email protected]


DNA 2014 APPLICATION & CONTRACT FOR EXHIBIT SPACE

Event: 32nd Annual ConventionConvention Dates: May 1–4, 2014

Exhibit Program Dates: May 1–3, 2014

Venue: Walt Disney World Dolphin

Orlando, FL

10’x10’ BOOTH RATE: (check one)

First Time Exhibitor ❑ $1,500 (inline) ❑ $1,750 (corner)

❑ Inline Booth, $2,050 ❑ Island Booth, $9,200 minimum

❑ Corner Booth, $2,150 ❑ Non-Profit, $600

For more information, contact: Michele Grisoglio, CMP, Exhibits Manager 15000 Commerce Parkway, Suite C Mt. Laurel, NJ, 08054-2212 Tel: 856-793-0804 Email: [email protected]

Final Annual Convention Guide Information:Company Name __________________________________________

Address ________________________________________________

City, State, Zip ____________________________________________

Main Phone Number _______________________________________

Main Fax Number _________________________________________

Customer Service E-mail ____________________________________

Web site ________________________________________________

Contact RepresentativeContact Name __________________________________________________________

Contact E-mail __________________________________________________________

Title _________________________________________________________________

Company Name ________________________________________________________

Mailing Address _________________________________________________________

City, State, Zip __________________________________________________________

Office Phone ___________________________________________________________

Fax __________________________________________________________________

Cell Phone ____________________________________________________________

PRODUCT DESCRIPTION: Please provide an optional 50-word description of your exhibit display and products that will be included in the Convention Program. Copy exceeding this limit will be edited. Deadline March 7, 2014 to be included within the Program. Please e-mail your write-up to [email protected]. Choice of Booth(s) and Total Booth Cost:

(See floor plan. Provide at least three choices.) __________________________________

Number of 10’x10’ Booths Requested: __________ times Unit Price per Booth

Total Booth Cost $ ___________________

Total Enclosed $ _____________________

CREDIT CARD: ❑ American Express ❑ Visa ❑ MasterCard

Name on Credit Card _____________________________________________________

Credit Card Number _____________________________________________________

Expiration Date _________________________________________________________

Charge Dollar Amount $ __________________________________________________

Signature _____________________________________________________________

Payment: 100% of the total booth cost is due with this completed application.

❑ COMPANY CHECK DNA Tax ID No. 22-2485816Checks must accompany completed application. Payable to: Dermatology Nurses’ Association Mail to:DNA Exhibits Attn: Michele Grisoglio 15000 Commerce Parkway, Suite CMount Laurel, NJ 08054-2212

RULES AND REGULATIONS: Published in the prospectus, web site and/or via e-mail messages shall be part of this contract. Exhibit Management may re-assign exhibit space at any time for the good of the show.

DNA Use Only Date Received _____________________________

Booth Size ____________ Assigned __________ Price ________________

Date _________________ Method _____________ Amt. _____________

Balance $ _________________ To Accounting _____________

CANCELLATION OR DOWNSIZING OF BOOTH SPACE: Notice to DNA Exhibit Mgt. must be received in writing by March 7, 2014 to receive a 50% refund. No refunds are available for cancellations March 7, 2014 or thereafter; exhibitor is liable for full payment.


2014 ANNUAL CONVENTION SUPPORT OPPORTUNITIES APPLICATION FORM

Expand your marketing message by supporting the DNA’s 32nd Annual Convention!Deadline for all support opportunities is Friday, March 14, 2014

Partnership Packages Affiliate Event OpportunitiesTier 3 $22,750 Product Theaters $3,000 x ___ =Tier 2 $10,000 Focus Groups $3,500 x ___ =Tier 1 $4,000 Tech Suite $5,000

Educational Opportunities Annual Convention Guide AdvertisingSymposium Support Sole Full Page, 4-Color $2,650 x ___ =Nurse Practitioner Forum Support $60,000 Half Page, 4-Color $2,075 x ___ =4th Annual Robin Weber Immunology Symposium $60,000 Inside Front Cover, 4-Color $3,025 Industry-Supported Symposia $30,000 Inside Back Cover, 4-Color $3,025 Grants Back Cover, 4-Color $3,600 (DCNP) Examination Grants $3,300(DNC) Examination Grant $2,100 A la Carte OpportunitiesDermatology Nurse in Washington Internship Grant $2,500 Multiple SoleDermatology Nurse Research Grant $2,000 Membership Booth $5,000 (2) $10,000 Achievement Award Video Mobile Charging Stations $7,500 perOutstanding Community Service Award $1,250 In-Room TV Station (per day/per channel) $4,000 (5)Scholarships Cyber Café $10,000 DNA New Convention Attendee Scholarship $2,500 Bus Transportation Partnership $15,000 New Nurse Educational Scholarship $2,500 Photo Booth Partnership $7,500 Career Mobility Scholarship $2,500 Audience Response Systems $5,000

Program Flash Drive $10,000 Schedule at a Glance $10,000 Attendee Tote Bags $15,000

Attendee Lanyards $10,000

Hotel Key Cards $7,500 Water Bottles $6,500 Note Pads $6,500 Pens $3,500 Refreshment Breaks $7,500 perHotel Door Drop $2,500Tote Bag Insert $3,000

Contact Information

COMPANY NAME (AS IT SHOULD APPEAR) ______________________________

KEY CONTACT NAME ______________________________________________

JOB TITLE ______________________________________________________

ADDRESS ______________________________________________________

CITY __________________________________________________________

ZIP ___________________________________________________________

PHONE ________________________________________________________

FAX __________________________________________________________

CELL _________________________________________________________

E-MAIL ________________________________________________________

WEBSITE ______________________________________________________

PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED

DNA accepts U.S. funds drawn on a US bank only.

Check Enclosed: $


NAME ON CARD _________________________________________________

ACCOUNT NUMBER _______________________________________________

EXP DATE ______________________________________________________

SIGNATURE OF CARDHOLDER ________________________________________

TOTAL PAYMENT AMOUNT: $ _______________________________________

Authorized Signature: ____________________________________________

Date: ______/______ /_____

Please return your completed application, along with full payment to:

Dermatology Nurses’ AssociationATTN: Karen Spiro

15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054Fax: 856-439-0525 or Email: [email protected]

Multiple $15,000 $15,000

$15,000


COMPANY NAME (AS IT SHOULD APPEAR) _______________________________________________________________________________________

KEY CONTACT NAME _________________________________________________________________________________________________________________

JOB TITLE _________________________________________________________________________________________________________________________

ADDRESS _________________________________________________________________________________________________________________________

CITY ________________________________________________________ STATE________________________ZIP _____________________________________

PHONE ________________________________________________________ FAX _______________________________________________________________

CELL ____________________________________________________________________________________________________________________________

E-MAIL ____________________________________________________ WEBSITE _______________________________________________________________

DNA Corporate Membership Program

Under $10,000 makes you eligible for: ____ Bronze $3,000

$10,000 to $25,000 makes you eligible for: ____ Copper $3,000

$25,001 to $50,000 makes you eligible for: ____ Silver $3,000

$50,001 to $75,000 makes you eligible for: ____ Gold $3,000

$75,000 and over makes you eligible for: ____ Platinum $3,000

Regional Phototherapy Workshops

____ Tier 4 - $8,500 (All 4 Included) Anaheim, CA

____ Tier 3 - $6,500 (Choose 3) New Orleans, LA

____ Tier 2 - $4,500 (Choose 2) Rochester, NY

____ Tier 1 - $2,500 (Choose 1) Houston, TX

Year-Round DNA Marketing Opportunities____ Publication Sponsorship Package $12,500____ DNA Focus - 2 ads & 2 articles $9,000 ____ DNA Promotional Webinars $2,500____ Social Share Program $600____ DNANurse.org $1,350 ____ DNA Blog $300 ____ Website CE Center $25,000 (exclusive) $10,000 (3)

E-Learning: Virtual Symposium

____ Tier 3 $7,500 ____ Tier 2 $5,500

____ Tier 1 $2,500

Total Amount:

PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED DNA accepts U.S. funds drawn on a US bank only.

Check Enclosed: $


NAME ON CARD ____________________________________________________________________

ACCOUNT NUMBER ________________________________________ EXP DATE __________________

SIGNATURE OF CARDHOLDER ___________________________________________________________

TOTAL PAYMENT AMOUNT: $ __________________________________________________________

Authorized Signature: _______________________________________ Date: ______/___ / ______

PAYMENT INFORMATION❏ MY CHECK, PAYABLE TO DNA, IS ENCLOSED DNA accepts U.S. funds drawn on a US bank only.

Check Enclosed: $


NAME ON CARD _________________________________________________

ACCOUNT NUMBER _______________________________________________

EXP DATE ______________________________________________________

SIGNATURE OF CARDHOLDER ________________________________________

TOTAL PAYMENT AMOUNT: $ _______________________________________

Authorized Signature: ____________________________________________

Date: ______/______ /_____

Please return your completed application, along with full payment to:

Dermatology Nurses’ AssociationATTN: Karen Spiro

15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054

Fax: 856-439-0525 or Email: [email protected]

2013/2014 Year-Round Sponsorship and Corporate Membership Application

DNA Use Only Date Received __________________________

Price _______________________ Date __________________

Method _____________________ Amt. __________________

Balance $ ___________________ To Accounting____________

Schedule of Events*:Mark Your Calendars and Join Us!

Date Event Location

October 5, 2013 Regional Phototherapy Workshop Rochester, NY

December 7, 2013 Regional Phototherapy Workshop Houston, TX

February 1, 2014 Regional Phototherapy Workshop TBD

May 1, 2014 Regional Phototherapy Workshop Orlando, FL

May 1-2, 2014 Nurse Practitioner Forum Orlando, FL

May 1 - 4, 2014 32nd Annual Convention Orlando, FL

* Schedule of events subject to change. Visit our website at www.dnanurse.org for the latest developments and scheduled events.

2013/2014

15000 Commerce Parkway, Suite C, Mount Laurel, NJ 08054

dna 2013/2014 marketing, exhibit...

Documents