displaysolution: dmedia performance video
TRANSCRIPT
PERFORMANCE BASED VIDEO AD NETWORK Digital marketing Europe and Russia Web & Mobile development and Management PressReader Agent B2B digital marketing B2C Hotel promotion
VIDEO IS BOOMING
! Unmatched KPI
! Spectacular growth… § The only part of Display
that grows +30% yearly
Branding: 80% completion
rate for 20 s videos
Direct response: CTR up to 10%, or even 14% for
interactive templates
Mix Branding/DR:
Engagement Factor above 10
FIRST VIDEO AD NETWORK GUARANTEEING VIEWS
! Some questionable market practices
62% 38%
Non visible Visible
In some affiliate networks, most inventories are non visible
15%
85%
Non visible Visible
Even some Premium networks sell some inventory that is not visible
! We guarantee video viewability
Your spot only starts when the format is actually visible
We only charge for videos that are viewed for at least 30s
WHY USE OUR NETWORK
• Our audiences don’t overlap with those of catch-up TV
REACH Extension
• You only pay for visible impressions Promise of VISIBILITY
• Your spot starts when the format is actually visible
Guaranteed VIEWS
• Our strict 1-spot-per-page capping prevents any tunnel effect
High MEMORIZATION
• Our formats are non-intrusive, skippable and audio starts on Hoover over
Superior ENGAGEMENT
• All our formats can be enriched with a call-to-action end screen
More CONVERSIONS
VIDEO FORMATS
50 millions ad views
Native Advertising
Exclusive format
High Quality Content
! The power of VIDEO BANNER § Branded MPU 300x250
! The integration of IN-READ § Native Block in editorial 640x360
! The WOW effect of SLIDE-IN § Left tray 480x270 as overlay
! The performance of IN-STREAM § Block 640x360
INVENTORY ALSO AVAILABLE IN PROGRAMMATIC
è On SSP :
è Through DSP :
Contact us for more information
OUR CREATIVE SERVICES – WE BUILD VIDEOSS
è Weedo IT SpotMaker can put together a video spot as per your branding requirements § Library of themed video footage § Copyright-free soundtracks § Your own branding elements
Insurance Fashion
Travel Automotive
VideoClick VideoShare VideoBar VideoFit VideoCounter+
VideoGallery+ VideoQuiz+ VideoPoll+ VideoSkip+ VideoLive+
...or Direct Response!
VideoPlay VideoForm+ VideoCoupon+ VideoShop+
METRICS: BRANDING...
SOME OF OUR CLIENTS
ADVERTISER CAMPAIGN Mondelez Le Dernier Carré Milka
L’Occitane Crème Divine
Microsoft Windows 8
Assurances ECA Contrats Calinia
SodaStream Découvrez Revolution
Reckitt Benckiser Veet EasyWax
Coca-Cola Powerade ION4 Challenge
CIVB Bordeaux Wines Game
L’Oréal Maybelline Vuelta del verano
Richemont Chloé Fashion Week
Contact Us
E-mail: [email protected] Tel: 0044 (0)203 700 6875 Website: www.d-medi-a.com 1st Floor Holborn Gate | 330 High Holborn | London |WC1V 7QT