displaysolution: dmedia performance video

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PERFORMANCE BASED VIDEO AD NETWORK Digital marketing Europe and Russia Web & Mobile development and Management PressReader Agent B2B digital marketing B2C Hotel promotion

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Page 1: DisplaySolution: DMedia Performance Video

PERFORMANCE BASED VIDEO AD NETWORK Digital marketing Europe and Russia Web & Mobile development and Management PressReader Agent B2B digital marketing B2C Hotel promotion

Page 2: DisplaySolution: DMedia Performance Video

VIDEO IS BOOMING

! Unmatched KPI

! Spectacular growth… §  The only part of Display

that grows +30% yearly

Branding: 80% completion

rate for 20 s videos

Direct response: CTR up to 10%, or even 14% for

interactive templates

Mix Branding/DR:

Engagement Factor above 10

Page 3: DisplaySolution: DMedia Performance Video

FIRST VIDEO AD NETWORK GUARANTEEING VIEWS

! Some questionable market practices

62% 38%

Non visible Visible

In some affiliate networks, most inventories are non visible

15%

85%

Non visible Visible

Even some Premium networks sell some inventory that is not visible

! We guarantee video viewability

Your spot only starts when the format is actually visible

We only charge for videos that are viewed for at least 30s

Page 4: DisplaySolution: DMedia Performance Video

WHY USE OUR NETWORK

•  Our audiences don’t overlap with those of catch-up TV

REACH Extension

•  You only pay for visible impressions Promise of VISIBILITY

•  Your spot starts when the format is actually visible

Guaranteed VIEWS

•  Our strict 1-spot-per-page capping prevents any tunnel effect

High MEMORIZATION

•  Our formats are non-intrusive, skippable and audio starts on Hoover over

Superior ENGAGEMENT

•  All our formats can be enriched with a call-to-action end screen

More CONVERSIONS

Page 5: DisplaySolution: DMedia Performance Video

VIDEO FORMATS

50 millions ad views

Native Advertising

Exclusive format

High Quality Content

! The power of VIDEO BANNER §  Branded MPU 300x250

! The integration of IN-READ §  Native Block in editorial 640x360

! The WOW effect of SLIDE-IN §  Left tray 480x270 as overlay

! The performance of IN-STREAM §  Block 640x360

Page 6: DisplaySolution: DMedia Performance Video

INVENTORY ALSO AVAILABLE IN PROGRAMMATIC

è On SSP :

è Through DSP :

Contact us for more information

Page 7: DisplaySolution: DMedia Performance Video

OUR CREATIVE SERVICES – WE BUILD VIDEOSS

è Weedo IT SpotMaker can put together a video spot as per your branding requirements §  Library of themed video footage §  Copyright-free soundtracks §  Your own branding elements

Insurance Fashion

Travel Automotive

Page 8: DisplaySolution: DMedia Performance Video

VideoClick VideoShare VideoBar VideoFit VideoCounter+

VideoGallery+ VideoQuiz+ VideoPoll+ VideoSkip+ VideoLive+

...or Direct Response!

VideoPlay VideoForm+ VideoCoupon+ VideoShop+

METRICS: BRANDING...

Page 9: DisplaySolution: DMedia Performance Video

SOME OF OUR CLIENTS

ADVERTISER CAMPAIGN Mondelez Le Dernier Carré Milka

L’Occitane Crème Divine

Microsoft Windows 8

Assurances ECA Contrats Calinia

SodaStream Découvrez Revolution

Reckitt Benckiser Veet EasyWax

Coca-Cola Powerade ION4 Challenge

CIVB Bordeaux Wines Game

L’Oréal Maybelline Vuelta del verano

Richemont Chloé Fashion Week

Page 10: DisplaySolution: DMedia Performance Video

Contact Us

E-mail: [email protected] Tel: 0044 (0)203 700 6875 Website: www.d-medi-a.com 1st Floor Holborn Gate | 330 High Holborn | London |WC1V 7QT