etargeting: digital marketing in russia - dmedia ltd
DESCRIPTION
We can deploy, set up, manage and optimise any digital campaign across Europe including Russia. We are experts in any type of digital campaigns including display, retargeting, geo-targeting, email, affiliate, search and social. eTargeting is a fast growing online company in Russia with a focus on smart data and high performance solutions. We have successfully developed a wide range of projects for more than 250 retailers and brands in Russia and CIS. We are experts in the area of online advertising and email marketing in Russia.TRANSCRIPT
Leading Omni Channel Digital agency in Russia
Company descrip/on • Founded in 2011 by European and Russian
entrepreneurs with a background in technologies, marke/ng and interna/onal e-‐commerce. Now employs over 40 experts across all digital channels.
• Leading Omni Channel Digital agency in Russia, with its
own technology • Works with more than 200 Russian and interna/onal
companies from different industries. • Delivers Bn of targeted impressions per Month,
genera/ng several USD millions in sales for its clients
Core Services • Premium Display adver/sing:
– Largest inventory in Russia; coopera/ng with Russian top publishers
• Retarge/ng: – Pushing retailers’ catalogues via dynamic banners to highly profiled audiences. Only
agency to interface with mail.ru.
• Social Network adver/sing: – Only agency to access inventory from the top Russian Social networks: VK.com,
odnoklassniki .ru & Facebook
• Email campaigns: – Offer broadcast to targeted audiences + ESP capabili/es
• Affiliate Marke/ng: – Meta plaZorm, managing campaigns across mul/ plaZorm
We also provide full localisa/on services (transla/on / crea/ve adjustments etc.)
Russian Digital ecosystem • Russia is the sixth largest country in the world in terms of internet users, overtaking the
UK, Indonesia and Germany in recent years – 50.1 million adults (43 % country’s total adult popula/on) surf the internet daily
• Market volume of unique viewers / M: 1Bn (689M UV / Month for the top 20 publishers) • Total market size e-‐commerce: USD10.5bn in 2012 • E-‐commerce grew by at least 25% in one year as per 2012 figures. • Ad Spend in 2013: US 10.5Bn • Ad spend grew 15% in 2012 and is expected to grow yearly by 11% /ll 2015 . • CPA market volume in Russia : USD60 million in 2012)
Sources: Public Opinion Founda4on (FOM), EWDN study November 2012 and TNS AdFact
Digital Ecosystem landscape
Source: IAB 2013
Top 20 Russian publishers by visitors and /me spent
Social Media Landscape • Top players: vk.com, odnoklassniki.ru, facebook.com, moimir.ru and twijer (5mln Russian users) • VK is the second biggest social network service in Europe aker Facebook, it is available in several
languages but popular par/cularly among Russian-‐speaking users around the world, especially in Russia, Ukraine, Azerbaijan, Kazakhstan, Moldova, Belarus, and Israel.
• Odnoklassniki is a social network service for classmates and old friends. It is popular in Russia and former Soviet Republics.
Premium Display offer
Technology
• 1 tracking code to connect to
100% Runet
• Easy to launch campaings
• Reliable tracking system
• Fraud prevention
• Real-time reporting
Products
• Large Russian publishers
network
• Banners designs/creation
• Easy to use interface
• Detailed campaings reporting
• Individual approach
Support
• Technical Support
• Campaigns optimization
• Marketing Support
• Yield Management
• Design improvement
• Campaigns analysis
Premium Inventory • Etarge/ng has one of the largest trading desk in Russia. We have access to un-‐
matched inventory. our main Publishers
336*280 250*250
200*200
160*600
200*300 240*400
728*90
300*250
448*60
600*90 120*600
760*90
Example of campaign: L'OCCITANE
Banner types
Re-‐targe/ng
• Advertising is based on users interests and intents
• Banners are automatically displayed according to users previous actions
• Conversion Rates increases of 60% to 70%
• User friendly advertising with daily capping
• Optimization of the spent budget on others online advertising channels
• Etargeting is the only agency connected with mail.ru to provide re-targeting
eTargeting gives new perspective to usual display campaigns.
More than 10 000 Russian publishers
eTargeting technology
Dynamic banner • Random (url) • Top products (tags) • Top categories (tags) • Geo • Local • Qualitative audience
OPTIMIZED RESULTS
Smart Audience
Random products with urls Top products via tags on your website
eTargeting transforms static banners into dynamic ads which allows you to:
• engage your audience longer
• offer functionalities in a single ad unit
• provide your audience with a choice of how to interact with your ad
Dynamic banners for Audience
14
Geo Targeting – city/region levels
From 900 meters to 15 kilometers
Local Targeting – point of sales A point of sale
Local & Geo Targe/ng
eTargeting provides offline Retailers with the solutions to target internet audience according to their real time geographic localization.
• Detection of your target users
• Effective methods to bring audience to
your specific point of sale
• Users see your advertising when they
are within range of 900 meters to 15
kilometres
• Up to 75% preciseness for Local
targeting
• Products • Info • Address
• Ad messages • Schedule • Metro
Local Targe/ng
Be part of the Russian Social Media growth
Our offer: • Promote offers to highly targeted audiences • One point of entry to cover 90% of social network audiences
Social Media offer – example of targe/ng op/ons
Social Media – Targeted Ads
Social Media – Offers
Social Media -‐ Banners
Email campaigns
• Etarge/ng has access to millions of opted-‐in russian email addresses
• CPM and or CPL / CPC models are available based upon campaign type
• Etarge/ng is also the exclusive agent for Emailvision and can manage in-‐house all your email marke/ng requirements
• Reliable tracking • Largest Russian Network
• Simplified Invoice Management • Simplified Payment Management
• Expertise • Transparency
Adver/sers High quality network of affiliate plaZorms & publishers
eTarge/ng cooperates with the largest network of Russian affiliate plaZorms.
Affiliate Marke/ng – Trading Desk PlaZorm
Views
Downloads
Printing coupon
Sign-ups
Purchase
Filling-in
Affiliate marke/ng – What we can deliver
Affiliate traffic sources • Media adver/sing (primary audience); • Media adver/sing (retarge/ng); • Contextual Adver/sing; • Contextual Adver/sing Brand; • Doorway traffic; • PopUp Ad; • Cashback; • Email -‐ Newslejer; • Traffic from social services. Network Key to our management services, we monitor and op/mise performances of each
campaign per partner. Unsuitable types of traffic will be switched off
Repor/ng • Etarge/ng has developed its own
tracking technology across all media. We provide our clients full campaign repor/ng across all performance metrics: – CTR – СРС – CPO – Post-click – Post-impression
• Own technology to run Purchase dedupe report: iden/fy the true contributor to the conversion
Our approach – Simple and Transparent – No hidden costs
• Etarge/ng charges 15% of the client’s Media budget for management , op/miza/on and repor/ng
• An addi/onal 15% is charged for
technology access when needed (For example: Affiliate commissions / e-‐targe/ng plaZorm / RTB, etc)
• For any quarterly budget over £50K
we offer free localisa/on and banner crea/on services.
1 year +
55 000 000 +
0,25%
130 000 +
Duration of the campaign:
Impressions:
CTR:
Clicks:
3 months +
5 351 385
0,17%
8 961
0,5%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
1 month
1 284 290
0,2%
2 557
1,1%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
Case Studies – Travel Sector
Our Top Publishers
ü eTargeting counts more than 200 clients
Our latest clients
Our contact for Europe
DMedia Ltd
E: commercial@d-‐medi-‐a.com
T: 0044 (0)203 700 6875
W: www.d-‐medi-‐a.com
1st Floor Holborn Gate | 330 High Holborn | London |WC1V 7QT