display network in google adwords
TRANSCRIPT
DISPLAY NETWORKS
PRESENTED BY
--
DISPLAY NETWORKS
It has more than 300+ million websites part of it.
80% of online population can reaches to Display
Network.
Only 5% of go for google.com/co. in.
Rest of 95% of people go to the other websites to
experience the websites.
On Display Network when Page Loads Ad will go to
Auction.
3 values prepositions (or) 3R’s.
1)Reach
2)Relevance
3)ROI—Return on Investments.
TARGETING METHODS
In Display Networks there are 7 targeting methods
are available ..
1) Topic website
Who ever comes to the website my Ad will
Display.
2) Interests people
It is Base upon their Interests (or) Based upon
their Behavior.
Always it matches 2 Broad Matches only.
3)Placement Targeting Specific Websites
My Ad will Show only on Specific Websites.
ex : Cricinfo
TARGETING METHODS
Age Gmail
It will Target the Age of the User.
Gender Demo Graphics
Some Websites are only for Males and Some
websites are only for Females.
If the User is Searching for any Item that is useful
for male then my Ad will Display.
TARGETING METHODS
Remarketing
It is Nothing but Showing my Ad to the Person Who
already Visit my website.
96% of who visits a website and Leave without
doing any thing on the site.
Only 4% of people do something on the website.
TARGETING METHODS
Remarketing is of Two Types
1)Rule Based New
2)Tag Based Old
TAG BASED
In Tag Based Google will Provide 3 types they are:
1)Code
2)Default
3)List
Code : Google will Provide a code and that code is
place in all the Pages of Our websites.
That Code is Placed in the Body Tags of the HTML
page.<body>…..</body>
Default : By Default Google will give the list called All
Visitors .
List : The User Can create a list .
When ever the Web-Url page place this code . So
the People those who visited that page will be followed
in the List.
RULE BASED
Rule Based is the new way for Remarketing.
In this the user Should not keep any code by
directly Google will directly provide the code to all
pages while we are going for the permission for
remarketing.
In this just giving only URL to all the pages.
RULE BASED
Every List has the Membership Duration:--
Minimum of 100 Members in a list.
The pages for 90 days,60 days,30 days,15 days…
Every Page has the Customer.
Google can capture Everyone in Everywhere.
For Example:-
After 15Days the List will be Refreshed and in
that the first 15th person will be washed out. If the 15th
person is visited to the website in between the Duration
then he will be moved to any of the 15 positions.
RULE BASED
CONVERSION TRACKING
It is used to record the conversions that happens on
the websites.
It can record only people who click on the Ad and visits
that page.
List will be only for 30days.
Remarketing will record all the People but in
Conversion Tracking can Record only persons who
click on my websites.
Conversion Tracking is divided into Two types :--
1)conv one per Click Unique Click.
2)conv Many-Click all the Conversion Clicks.
CONVERSION TRACKING
1) conversion one per click :--
It Records one conversion after every Ad
Click.
2) Conversion Many Per Click :--
It records al the conversions after Ad Click
Every Conversions followed after the Ad
Click.
ANY QUERIES???
THANK YOU