Lesson Objectives: To be able to explain how Disney market their films using specific examples.

Match the tagline to the Disney film:

The Great EscapeShe has the best of both worlds...now she has to pick oneThe Game Has ChangedWhatever they dream up...he has to surviveFully AwesomeNo Gut, No Glory.In Space No One Can Hear You Clean

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

Website www.flynnlives.com based on the main character of the Tron films set up.Events were organised around the world to raise awareness of the film http://www.flynnlives.com/event.htm.Video clips and other promotions were also posted onto the website.

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

Pixar films tend to also appeal to older audiences than many other animated films.

Because of this Pixar and Disney set out to target people in their twenties when promoting Toy Story 3 (who would have seen the original Toy Story when they were younger).

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

Toy Story 3 was also promoted using videos posted onto YouTube.Watch the following video and think about what audience is being targeted.Groovin' with Ken

Lots-o'-Huggin' Bear Viral Video

Watch the video and identify how it may help promote Toy Story 3.

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

"Toy Story 3" is about Andy going off to college (and thus, the future of his toys), so to promote the film, Disney and Pixar are taking "Toy Story 3" to college!

In April, Disney will be visiting college campuses across the country and showing off the first 65 minutes of the film. Known as the "Special Cliffhanger Edition," the idea is to get college kids reunited with the franchise and excited to see how the film turns out when it hits theaters on June 18th, 2010.

You can sign up for an event at your campus by visiting the Disney/Pixar Facebook Page. Tickets and seats are still first come, first serve, so just because you RSVP doesn't mean you're guaranteed a spot -- get to your school's theater early!

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

Research the marketing of one or two recent Disney films. You could find out more about the marketing of Toy Story 3, Tron Legacy, or Alice in Wonderland. Or you could find about another recent Disney release such as Wreck-It Ralph, Brave, The Avengers, The Muppets, Frankenweenie, or any other Disney film.

Find out about:• use of social media• opportunities for synergy• promotional strategies• media advertising

Be ready to feedback your ideas to the class.

Lesson Objectives: To be able to explain how Disney market their films using specific examples.

How do Disney market their products?

Explain your answer with reference to specific marketing activities for at least one Disney film.