direct marketing campaign
TRANSCRIPT
Nordstrom Presents “TOPSHOP”
Direct Marketing Campaign
John W Nordstrom
Product Definition and Development
Nordstrom is a leading fashion specialty retail store that offers eye catching clothing, shoes, and accessories for men, women, and children. Nordstrom's started off as a shoe store and than later added clothing. Since 1901 Nordstrom has been a powerful campaign with great products. Nordstrom's offers a variety of things from makeup to perfume. Nordstrom serve’s customers in 35 states with 117 full-line stores, 143 Nordstrom Rack locations and on Nordstrom.com
Mission Statement Nordstrom’s goal is to provide outstanding service everyday, one customer at a time. Nordstrom department stores are all about customers and supporting the employees who service them.
Positioning Statement Nordstrom’s is a department store based in Seattle Washington that offers many products for men, women, and children. They have great customer service and a outstanding return policy. They also offer free shipping, free returns, mobile shopping, and compelling new retail partnerships that allow Nordstrom’s to serve more customers in more ways.
Target Audience
Demographics Age- 13 to 50Gender- Male & FemaleIncome- $10,000 to $100.000 a year Education- Ethnicity- All ethnic groups Family Life Cycle- all life cycles Occupation-business or retail
Psychographics Taste- Quality and high end clothingLifestyle-Social Class- Middle class to high classCulture- Every culture Aesthetics-Body Image- Every body typeFashion Knowledge- Very educated with fashion and trendsInterests- Fashion, Makeup,
Geographic'sRegions- United StatesCountries- 44 countries Population Density- urban and suburbanOverall Area- everywhere Neighborhood- Miami
Behavioristic Purchase Occasion- once or twice a weekBenefits- free shipping, free returns, promotionsLoyal ConsumersImpulse shoppers
Swot Analysis STRENGHTS Customer service, great quality clothing, return policy, free shipping, job opportunities, strong management, customer loyalty, brand names, supply,WEAKNESSES Sales promotions, high debt burdenOPPORTUNITIES Promotions, events, new products, new technology, location expansion THREATSSeason, stores with more promotions, affordable clothing, competition, economy,
Opportunities
Arrange an event to increase loyalty program and give customers more reasons to sign up. There will be new products shown at theses events that have never been seen before, also free gifts. Short term objectives are to increase customers, # of people to sign up for loyalty program. Long term goals are to increase sales, enhance loyalty program, have more promotions, and events.
Marketing Strategy
Enhance the loyalty program by having a exclusive fashion show event and display never before seen products from the new designer added to Nordstrom’s Top Shop. Also give away free gifts from the collection to increase sales and increase number of sign up’s for the loyalty program.
Communication Tactics
Special EventsDirect Marketing Advertising Digital Catalog
I’m going to communicate with the customers by sneding out invitations, ads in the magazines, and through social media pages.
Digital Catalog
Title and Concept“Don’t Stop Top Shop”Don’t Stop Top Shop will increase loyalty program and attract new customers while launching the never before seen line and also increase sales by giving away pieces from the collection and sell limited edition items as well. The event will be held in September during London fashion week at Nordstrom’s stores nationwide.
Direct Marketing Comps Look book
Loyalty cardMobile apps
Social media pagesInvitations
Goodie bagsMagazine ad
Mobile Apps
Twitter- www.twitter.com/nordstromInstagram- www.instagram.com/nordstromFacebook- www.facebook.com/Nordstrom
Social Media Pages
Goodie Bags
InvitationNordstrom’s
Cordially invites you to the exclusive launch fashion show event of the new line of clothing “TOPSHOP”
Friday September 20th
6pm-9pm@ Nordstroms in Aventura Mall
Please RSVP to nordstroms/
DON’T MISS IT!
Loyalty Card
Nordstroms Event Survey
About how often do you shop for clothes?
More than once a week Once a week2-3 times a month Once a month Once every 3 months Once every 6 months Once a yearLess than once a yearNot at all
2. Did you enjoy the event? Yes No Neutral
33. What could have been better?
Customer Service
Products
Set Up
4. Overall, how would you rate the event? Very good Fairly good Mildly good Not good at all
5. Overall, are you satisfied, dissatisfied, or neither satisfied nor dissatisfied with our products?
Extremely satisfiedSomewhat satisfiedNeither satisfied nor dissatisfiedSomewhat dissatisfiedExtremely dissatisfied Powered by SurveyMonkey Check out our sample surveys and create your own now!
