direct mail campaign 2015
DESCRIPTION
ÂTRANSCRIPT
Public Relations Department
2014-‐15 Direct Postal Mail Campaigns
LIST NUMBER MARKET PIECE DATE ______ 7,208 Unemployed in Western New York 27 Careers in Just One Year 4/4/15 Certificate programs and short-‐term training 28,048 HS Seniors, Unemployed and Open House 4/11/14 Veterans in WNY Campus-‐wide with instant admissions 17,077 High School Sophomores and Summer College for High School Students 4/7/15 Juniors in Erie County Specialized summer programs 9,230 Current College Students in WNY Summer Sessions 5/26/15 Classroom and online promotions 15,851 HS Seniors and Unemployed in WNY What are You Waiting For? 8/1/15 Push or reminder to drive fall enrollment 6,899 Students who applied but did What Are You Waiting For? 8/4/15 not register Push or reminder to drive fall enrollment 6,020 Students who did not register What Are You Waiting For? 8/7/15 from last semester Push or reminder to drive fall enrollment 8,851 WNY High School Seniors Student Search Piece/View Book 9/25/14 8,851 High School Seniors/Parents Cost Savings and Transfer Opportunities 10/5/14 Focus on affordability and cost/smart choice 7,208 Unemployed in Western New York 27 Careers in Just One Year 10/5/14 Certificate programs and short-‐term training
41,197 Veterans in Western New York Meet your New Unit 10/5/14 (ages 22-‐50) Transfer and short-‐term job training
28,048 HS Seniors, Unemployed and Open House 10/12/14 Veterans in WNY Campus-‐wide with instant admissions
2014-15 Direct Postal Mail Campaigns
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Careers in Just One Year
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Open House
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Summer College for High School Students
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Summer Sessions
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
What are You Waiting For?
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Student Search Piece/Recruitment Brochure
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Cost Savings and Transfer Opportunities
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce
Meet your New Unit
Human Resources
Public Relations
Financial Aid
Counseling Services
Admissions O�ce