engineering your direct mail campaign
DESCRIPTION
April 21-22, 2010 San Antonio, TX • Converting your traditional package to a profitable in-line opportunity. But…. Don’t get into the game too late. • What can I do to get my targeted customers to hold onto my direct mail longer than my competitors? • How do I get them to open my direct mail and engage? – Adding multiple dimensions – Morphing of ideas – Duplicating and expanding of existing ideas – Travel to clients (mock-ups, templates) • Creative developmentTRANSCRIPT
April 21-22, 2010 San Antonio, TX
Engineering your Direct Mail CampaignThe Cyril-Scott CompanyMatt Coltharp
stretching your print spend
• Converting your traditional package to a profitable in-line opportunity.
But…. Don’t get into the game too late.
your challenges
• What can I do to get my targeted customers to hold onto my direct mail longer than my competitors?
• How do I get them to open my direct mail and engage?
engage early
• Creative development– Adding multiple dimensions– Morphing of ideas– Duplicating and expanding of existing ideas– Travel to clients (mock-ups, templates)
opportunities are endless
• Start with a roll of stock and finish with a completed project
– Value add • Varnish• Advent windows• Gift cards• Sticker sheet• Self-mailers• Snap-packs• Much more
endless personalization opportunities
4.25” image bar 4.25” image bar 4.25” image bar 4.25” image bar
case studies
• Guideposts• We listened to our
customers• Match insertion• Multiple vendors &
shipping• Project management• Limited formats• Time lines• Cost
We eliminated the frustration and extra expense
how did we do it?
• Creative Design Team– That’s ready to convert your product into a
winning in-line package
in-line finishing
April 21-22, 2010 San Antonio, TX
Engineering your Direct Mail CampaignThe Cyril-Scott CompanyMatt Coltharp