diploma in digital marketing - final assignment

24/04/2017 Score Report: Diploma in Digital Marketing - Final Assignment

https://www.proprofs.com/quiz-school/quizreport.php?title=shaw-academy-omp-final-assignment&sid=135006608 1/26

Hope you enjoyed the quiz! Your score report is presented below.

Your Certificate

Your Score

Name Virginia fiorentino

Score 90 / 100 Points ( 90% )

Unanswered 1

Email [email protected]

Time Taken 1 hrs 42 mins 36 secs

https://www.proprofs.com/quiz-school/usercertificate.php?id=135006608&qid=1608397&uname=Virginia%20fiorentino



Result

Distinction

Your Answers

Correct

1)

Email Marketing is:

A. best used through sending promotions topurchased email lists

B. the process of delivering relevant, engaging andtimely marketing messages about your productsand services to a specific group of recipientsthrough email (Your Answer)

C. a way of monetizing your database by selling emaillists to third party advertisers

D. being used less and less by companies

E. none of the above

Correct

2)

What is one of the biggest reasons people read marketing emailson mobiles?

A. Saves time

B. To pass the time

C. Not sure who they are from

D. Screening emails to read on laptop or desktop later

E. Subject line sounds interesting (Your Answer)

F. It's a company they like to receive email from

Correct

3)What does W.H.C.P stand for ?

A. Where, hit, Capital, Profit

B. Why, How, Can, Proof



C. Who, How, Cost, Profit (Your Answer)

Incorrect

4)Please check the box or boxes that apply to this statement: Anemail software provider such as MailChimp or AWeber typicallyprovides the following functionality: A. The ability to create and manage groups of email

lists (Your Answer)

B. Email reports such as open rates and clicks(Your Answer)

C. Email unsubscribe management (Missed)

D. Email design templates (Your Answer)

E. Delivery management (Missed)

F. The provision of lists of email subscribers you canpurchase on demand (Your Answer)

Correct

5)True or False: Email Marketing can be commonly known as"Unsolicited Bulk Email" A. True

B. False (Your Answer)

FeedbackFalse. Unsolicited bulk email is better known as spam. Avoidlike the plague!

Correct

6)

True or False: When engaged in bulk email activity it is optionalto provide an email optout.

A. True


FeedbackFalse. It is not optional. You must provide an opt out facilityotherwise you face the possibility of bad online reputation andin extreme cases, legal fines.

Correct

7)When building email registration forms through newsletters onyour website, it is good practice to



A. ask for as much information as possible on avisitor's first interaction with your website

B. ask for the minimum amount of information on thefirst instance and gather more information throughsubsequent interactions (Your Answer)

C. not ask for their email address until after you havethe leads name and phone number

D. none of the above

Correct

8)

When sending emails it is good practice to show all the copiedparties to the email as it shows how important your website is.True or False?

A. True


FeedbackFalse. This is the biggest email sin. It is both unprofessionaland illegal to divulge any third party's email address withouttheir consent.

Correct

9)

CPL stands for ?

A. Cost Per Landing

B. Can Profit Later

C. Cost Produce Later

D. Cost Per Lead (Your Answer)

Correct

10)

True or False: Google Analytics can be used effectively inconjunction with Email Marketing.

A. True (Your Answer)

B. False

Feedback



True. Using the ecommerce functionality of Google Analyticsin conjunction with specific clickthru URLs, Google Analyticscan be extremely effective to monitor Visits, Revenues,Transactions, Average Values, Conversion Rates and PerVisit Values of an email campaign.

Correct

11)Web analytics is: A. the measurement of a website's quality score,

keyword densities, and relevance

B. the measurement, collection, analysis, andreporting of internet data for purposes ofunderstanding and optimizing web usage (YourAnswer)

C. is the analysis of offsite macro web data todetermine best onsite web design methodologies

Correct

12)The most popular web analytics provider in the world is? A. Omniture Site Catalyst

B. Click Tale

C. Quantcast

D. Alexa

E. Yahoo Web Analytics

F. Google Analytics (Your Answer)

G. Webtrends

Correct

13)Google Analytics requires website owners to place what ontheir site?

A. A unique tracking code (Your Answer)

B. Cookies

C. Google promotional Image

D. Chocolates

FeedbackJavascript code is placed on the website owners web pagesto track site usage and interaction data. Once a visitoraccesses the website with the javascript code, Google thenplaces a cookie on that visitor's machine.

Correct



14)Normally which of the following metrics would have thelowest numerical value reflected in a Google Analyticsaccount? A. Hits

B. Unique Visitors (Your Answer)

C. Visits

D. Pageviews

FeedbackOne unique visitor can have multiple visits, and each visit mayhave multiple page views. One page view can contain manyhits (files requested from a web server). Therefore the lowestnumerical value is usually unique visitors.

Incorrect

15)Google Analytics Geographic data provides information on A. website visitor language only

B. home location

C. website visitor age and visitor location (CorrectAnswer)

D.website visitor language, location, and building type

(Your Answer)

Unanswered

16)When you're selling a product or service the most important pointto consider is? A. That you have stock of the product

B. That there is little competition

C. That you add value and have a clear USP(Correct Answer)

Correct

17) Revenue shared is when A. You subtract the revenue you spent on advertising

B. The revenue you generated after your CPL



C. When you and a partner share the revenue from asale (Your Answer)

Correct

18)Data gathered from website users can be used to optimizeconversion rates. A. True (Your Answer)

B. False

Correct

19)Why do we need to gather data? A. To understand who our buyers are

B. To optimize our marketing efforts

C. All of the Above (Your Answer)

D. None of the Above

Correct

20)A/B Testing is the activity of posting two different versions of anadvertisement, web page or email to a subset of users for thepurpose of seeing whether Option A or Option B achieves betterresults A. True (Your Answer)

B. False

Correct

21)What does USP stand for ? A. United Selling Price

B. Unique Selling Point (Your Answer)

C. Unique Service Price

Correct

22)Pay Per Click is a form of Internet Advertising where advertisers A.



pay for every 1,000 impressions served onpublisher's website

B. only pay the publisher when an ad is clicked(Your Answer)

C. pay on a monthly basis for positioning on apublisher's website

Correct

23)When comparing online marketing to more traditionalmarketing methods, which of the following statements iscorrect?

A. Traditional marketing is typically less expensive,

offers greater accountability and ability to tracksuccessful spends.

B. Online marketing is typically less expensive, offersgreater accountability and ability to track successfulspends. (Your Answer)

C. Online marketing is typically more expensive butoffers greater accountability and ability to tracksuccessful spends.

Incorrect

24)The biggest difference with the original sales funnel compared toPPC is... A. Leads

B. Cost

C. Nurture (Your Answer)

D. Search (Correct Answer)

FeedbackThe big difference is the customer is searching for us now.

Correct

25)In online Advertising, CPM relates to: A. a clear pricing model standard

B. the cost of advertising on a publisher's website atan agreed rate for every 1,000page impressionsserved (Your Answer)

C. the cost of advertising on a publisher's website atan agreed rate for every 1,000,000 pageimpressions served



FeedbackThe M relates to 'Mille', the Latin for 1,000

Incorrect

26)Your Ad Rank equals A. your bid multiplied by your cost per conversion

B. your bid multiplied by your quality score(Correct Answer)

C. your quality score multiplied by your cost perconversion (Your Answer)

Correct

27)All other things being equal, which of the three following GoogleAdWords keyword match types would result in the most adimpressions being served: A. Phrase

B. Exact

C. Broad (Your Answer)


FeedbackThe broad keyword match type is the widest filter allowing adsto appear in the most variations of the keywords chosen bythe advertiser.

Correct

28)

Google Adwords Keyword Planner can be used to benefit thefollowing:

A. Google Adwords Advertising only

B. Search Engine Optimisation only

C. Google Adwords Advertising and Search EngineOptimisation (Your Answer)


Correct

29)

Remarketing on the Google Display Network:

A. means running an ad campaign on the GoogleDisplay network after a Pay Per Click ad campaign



has failed to deliver intended results

B. enables visitors to your website to see your ads onother sites in the Google Display Network (YourAnswer)

C. relates to neither of the above

Correct

30)On-site optimisation should include

A.Flash, image maps, and HTML frames

B. Invisible links, auto refreshing and white text

C. a good linking strategy, the use of search consoleand image alt tags (Your Answer)

D. All of the above

Incorrect

31)

The biggest difference with the original sales funnel compared toPPC is...

A. Leads

B. Cost (Your Answer)

C. Nurture

D. Search (Correct Answer)

Incorrect

32)Affiliate Marketing is... A. marketing on social media (Your Answer)

B. performances based marketing (CorrectAnswer)

C. emailing people asking for money.

D. doing business purely through email channels

Correct

33)The four pillars of Affiliate Marketing are A. 4 steps for the customer



B. Merchant, Publisher, Customer, Network (YourAnswer)

C. Customer, Friend of Customer, Website owner, andBank

Correct

34)

Some of the risks with affiliate marketing are

A. Growing to slowly

B. Declining

C. Staying the same

D. Cash flow and open to fraud (Your Answer)

Correct

35)

As a merchant, you will need

A. An office

B. Lots of staff

C. Different email addresses

D. a web site and a mature converting process(Your Answer)

E. All of the above

Correct

36)You can only be either an affiliate or merchant A. False (Your Answer)

B. True

FeedbackYou can be both and most are

Correct

37)

In relation to affiliate marketing, bespoke verticals are

A. websites that specialize in your products alone e.g.a computer peripherals seller acting as an affiliate toApple. (Your Answer)

B. selling only products



C. selling only services

D. All of the above

Correct

38)

True or false: Search console is a tool that helps you with yourSEO


B. False

Correct

39)

Who do you have a higher probability of selling to?

A. New Prospects

B. Existing Customers (Your Answer)

C. There is no difference.

Correct

40)Ideally, to enhance a website's SEO, content on your site shouldbe: A. Reused from other websites

B. Unique and Useful (Your Answer)

C. Only accessible by registered or paid customers

D. All of the above

Correct

41)

The best button colour to drive online conversions is

A. Green

B.Blue

C. Red



D. Orange

E. Purple

F. A/B testing will tell you (Your Answer)

Correct

42)

True or false: As part of SEO planning, the responsible partyshould engage in analysis that considers the business goals,competitors, optimum keywords and customers journey on yourwebsite.


B. False

Correct

43)

Remarketing in online advertising relating to:

A. Analysing user behaviour

B. Serving ads only to people who have visited yourwebsite but did not convert (Your Answer)

C. Image testing

Correct

44)SEO stands for: A. Search Engine Origination

B. Search Engine Organisation

C. Search Engine Obstruction

D. Search Engine Optimisation (Your Answer)

Correct

45)How many users does Facebook have, is it? A. 1 million

B. 1.19 billion (Your Answer)

Correct



46)Facebook is the largest Social media network in the world A. True (Your Answer)

B. False

Correct

47)When setting up a business on Facebook, you should A. Use only your personal page

B. Open Facebook pages through your personal page(Your Answer)

Correct

48)In Facebook advertising, lookalike audience allows you to A. Target customer like yourself

B. Create a local audience

C. Advertise only to your followers

D. Find and reach thousands of new people withsimilar profiles to the people who had alreadyengaged with you (Your Answer)

Correct

49)With Facebook tools, you can provide a hassle-free loginexperience to your website or app A. True (Your Answer)

B. False

Correct

50)Which of the following is important to include on a page targetedtowards a user who we want to convert? A. Call to Action button

B. The Page is Relevant to the User

C. Clear product images

D. All of the Above (Your Answer)

Correct

51)Pay Per Click is a form of Internet Advertising where advertisers



A. Pay for every 1,000 impressions served onpublisher's website

B. Only pays the publisher when an ad is clicked(Your Answer)

C. Pays on a monthly basis for positioning on apublisher's website

Correct

52)Edgerank works by considering A. edge

B.user affinity

C. content weight

D. time decay

E. all of the above (Your Answer)

Incorrect

53)In Google Adwords, your quality score is determined by A. how much you place a bid for your chosen keyword

phrases

B. your ad rank

C. having relevant landing pages, keywords, and ads(Correct Answer)

D. all of the above (Your Answer)

Correct

54)Your Ad Rank equals A. your bid multiplied by your cost per conversion

B. your bid multiplied by your quality score (YourAnswer)

C. your quality score multipled by your cost perconvesion

Correct

55)Google Adwords Keyword Planner can be used to benefit thefollowing: A.



Google Adwords Advertising only

B. Search Engine Optimisation only

C. Google Adwords Advertising and Search EngineOptimisation (Your Answer)


Correct

56)With Google Adwords geographic ad targeting you can onlytarget cities located in the country where your website is hosted.True or False? A. True


FeedbackYou can target cities outside of the country where yourwebsite is hosted.

Correct

57)All other things being equal, which of the three following GoogleAdWords keyword match types would result in the most adimpressions being served: A. Phrase

B. Exact

C. Broad (Your Answer)


Feedbackthe broad keyword match type is the widest filter allowing adsto appear in the most variations of the keywords chosen bythe advertiser.

Correct

58)When is the best time to post on Facebook? A. In the mornings and just after lunch when people

have their tea/coffee.

B. In the evenings when they are home from work.

C. Late at night so they see it first thing in themorning.

D. It depends on your business; you have to find outby testing. (Your Answer)

Correct



59)

When we refer to time decay in edge rank, we are talking about

A. The length of time a customer is on our page

B. How much time the spend reading our content

C. How recent the post is (Your Answer)

Correct

60)

Some email metrics are

A. Search Engine Origination

B. PPC, conversions, website data.

C. Open rates, click trough rates, unsubscribe rates.(Your Answer)

D. None of the above

Correct

61)

True or false: It is impossible to engage in online affiliatemarketing without using an affiliate network intermediary.

A. True


FeedbackFalse. Many very successful online businesses attract manyactive affiliates through business development withoutengaging with an affiliate network intermediary.

Correct

62)

The lowest risk commercial model for merchants to offer andwork with affiliates is: A. CPL

B. CPA (Your Answer)

C. CPC

D. CPM

FeedbackWhile Cost per Lead (CPL) arrangements are used, the mostcommon and least risk commercial arrangement for



merchants is Cost per Acquisition (CPA) sometimes referredto as cost per sale.

Correct

63)True or false: Affiliate Marketing is similar to Pay Per ClickAdvertising in that it is very quick to set up. A. True


FeedbackFalse: A pay per click campaign can be set up in minuteswhile an affiliate programme can take months to implement.

Correct

64)Which of the following are responsible for offering affiliatetracking software either directly or indirectly through an affiliatenetwork: A. Merchants (Your Answer)

B. Customers

C. Publishers

D. None of the above

Correct

65)

True or false: Affiliate Tracking Software implementation can onlybe developed inhouse or through an affiliate network provider.

A. True


FeedbackFalse: There are also affiliate tracking software as a serviceproviders.

Correct

66)True or false: Search engine marketing can also be exploitedthrough affiliates. A. True (Your Answer)

B. False

Incorrect

67)



True or false: The Google Display network allows you to put adson the search and display networks


B. False (Correct Answer)

Correct

68)

When looking for a good affiliate manager, which skillsets aremost applicable?

A. Sales ability, SEO expertise, Web analytics andcustomer service

B. Business Development, account management,negotiation and online social channel expertise

(Your Answer)

C. Neither of the above

Correct

69)

A good affiliate manager should not be rigid in negotiation andshould allow affiliates adapt both commission structures andonline customer acquisition methodologies employed.


B. False

FeedbackTrue. A good affiliate manager should be flexible and adaptcommercials and support methods to each affiliate that hasthe potential to deliver business.

Correct

70)When you are considering your sales funnel you should focus on A. Being mobile friendly

B. Speed of your site

C. The user experience

D. Search Engine Optimisation



E. All of the above (Your Answer)

Correct

71)

In the sales funnel when you focus on lead generation you can

A. Develop partnerships

B. Advertise

C. Create content

D. All of the above (Your Answer)

Correct

72)

What is the activity of posting two different versions of anadvertisement, web page, or email to a subset of users for thepurpose of seeing which elicits better engagement or moreconversions?

A. CPL

B. A/B testing (Your Answer)

C. Click through rate

D. Adword Analytics

Correct

73)

True or False. From an SEO perspective, it makes sense to linkto third party websites as this act alone creates more authority toyour site.

A. True


FeedbackFalse. From an SEO perspective, you want high authorityrelevant sites linking to your website.

Correct

74)True or false: As part of SEO planning, the responsible partyshould engage in analysis that considers the business goals,competitors, optimum keywords and customer journeys on yourwebsite. A. True (Your Answer)



B. False

Correct

75)

Onsite optimisation should include

A. Flash, image maps and html frames

B. Invisible links, auto refreshing and white text

C. a good linking structure (Your Answer)

D. All of the above

Correct

76)

Correlation implies causation.

A. False (Your Answer)

B. True

Correct

77)Good quality useful content can help your SEO efforts: A. Not at all

B. A little

C. Somewhat

D. Greatly (Your Answer)

FeedbackModern SEO is all about crafting content so compelling thatother people want to promote it by linking to it or sharing it,which increases your trust and authority and helps the pagesyou want to rank well for certain keywords

Correct

78)Ideally, to enhance a website's SEO, content on your websiteshould be: A. Reused from other websites

B. Unique and Useful (Your Answer)

C. Only accessible by registered or paid customers

D. All of the above



FeedbackContent should be unique as much as is possible, that is alsorelevant and useful to a broad audience.

Correct

79)True or false: Buying paid links is a method that can significantlyenhance your SEO success. A. True


FeedbackFalse. You should not link to spam sites – these cannegatively affect your ranking.

Correct

80)Social media is A. an online marketing theory that entity, be it an

organization or individual, has an obligation to act tobenefit society at large

B. interaction among people in which they create,share, or exchange information and ideas in virtualcommunities and networks (Your Answer)

C. neither of the above

Correct

81)People who get a mobile email that does not display correctly aremost likely to A. view it on the computer

B. read it anyway

C. Delete the email (Your Answer)

D. unsubscribe

Correct

82)When you generate your lead flow in the sales funnel you shouldexpect A. all leads to be buyers

B. 90% will buy

C. a drop off of around 50% through each stage(Your Answer)

D. no leads will convert



Correct

83)Crowdsourcing is when A. you protect your online reputation

B. sell to your target audience

C. businesses turn to the public to help withinnovation, design, and ideas. (Your Answer)


Correct

84)Recurring revenue is A. Total amount of new customers monthly

B. the business model that requires the customer topay for monthly or annual bases (Your Answer)

C. recurring products that are sold

Correct

85)The 4ps stands for A. party, public, promotion, price

B. post, pillar, promotion, price

C. product, price, promotion, place (Your Answer)

D. non of the above of the above

Correct

86)A marketing strategy should focus on A. Facebook

B. Twitter

C. Tumblr

D. Pinterest

E. SEO, email, PPC affiliate, content marketing(Your Answer)

F. Google+

Correct



87)A strategy serves as the path forward for any online business bymapping out a pathway to success. A. True (Your Answer)

B. False

Correct

88)"Hootsuite" is A. a social media management tool that helps online

marketers manage all of their social media in oneplace (Your Answer)

B. a social advertising platform

C. free to access all functionality


Correct

89)New business versus repeat business is A. easy to get

B. is cheaper

C. more expensive and harder to get. (YourAnswer)

Correct

90)

You value proposition is

A. posting of social messages across multiple socialwebsites

B. a way to stay informed about what is being saidabout your brand and track this over time

C. is a Social Media industry specialist application tostay abreast of current news and trends

D. an innovation, service, or feature intended to makea company or product attractive to customers.

(Your Answer)

Incorrect

91)In recurring revenue, sunk money consumables is A.



when a customer makes an initial investment in aplatform (Correct Answer)

B. daily subscription (Your Answer)

Correct

92)Which of the following are positive habits we should follow asdigital marketers? Check all that apply: A. Try to engage at approximately the same time, in

the same environment each day (Your Answer)

B. Ensure your communication with the outside worldis minimal during this time (Your Answer)

C. Rise Earlier or Manage this Later if needs be(Your Answer)

D. Working Frenetically

Correct

93)Keeping a journal of your path through each marketing campaignyou run can be a helpful tool? A. True (Your Answer)

B. False

Correct

94)When setting a marketing strategy, what is important? Check allthat apply A. Create business plan (Your Answer)

B. Create financial forecasts (Your Answer)

C. Dedicate time to your new venture (YourAnswer)

D. Work out inherent risks (Your Answer)

Correct

95)Setting out milestones and time frames for any campaign is asignificant step for professional digital marketers. A. True (Your Answer)

B. False

Correct

96)



A marketing strategy is a document that includes: A. KPI's, who's responsible for what, a buying guide

for purchasing goods

B. KPI's, timeframes for project components, abudget, and costings (Your Answer)

C. Data analysis, costs, and a hiring plan

D. Your business vision, personal philosophy, HTML,and mission statement

Correct

97)It's always best to bank profits before the close of a campaign. A. True


Correct

98)If our campaigns are either massively underperforming oroverperforming we need to: A. analyze why and learn from it (Your Answer)

B. spend more revenue

C. replicate the same approach for our next campaign

Correct

99)Digital marketing as a field, is an area expected to grow in thenext 510 years? A. True (Your Answer)

B. False

Correct

100)ARPL is calculated how? A. Total revenue divided by the number of sales

B. Total revenue divided by the number of Leads(Your Answer)

C. Number of leads divided by revenue.

D. Number of paying customers divided by revenue.