EVOLUTION IN CAR DESIGN JONATHAN KASUMBA

ASSIGNMENT – 01

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PART A : HISTORY BY DECADES

A STITCH IN TIME…

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1960-1970: The wonder years

• Cars connect people and places, they define how our world looks, who we want to be and the society we live in. If that was not the case, every car would have the same colour, shape, height and feel. Herein lies the stitches woven into time defining the path that car design has walked.

• 1960 to 1970, a decade glorifying organic style and strong geometric tendencies emerging along the way.

• Flow line pursued the translation of formal elements that made up the vehicle to be summed up in a soft flowing form.

• Edge line was a style that sought to project precision and function. Good organization of form was highlighted. More square than curved.

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• Jaguar XJ13 1960-1970

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• Lincoln Continental 1960-1970

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• Nissan Fair lady 1500 Z 1960-1970

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1970-1980: Thinking of a perfect box

• Geometry taking hold of car design as function and material demand attention.

• Wedge Line was characterized in car design by sports car side profiles taking on a triangular shape to illustrate aerodynamics qualities.

• Edge Box exhibited more upright and straight box profiles to increase or decrease space for the vehicle profiles. Function drove this style.

• Graph came out more as a fix it solution to material changes in vehicle development. Bumpers and body separation called for order of color and shape.

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• Lamborghini Countach 1970-1980

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• Cadillac Eldorado

1970-1980

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• Toyota Celica GT

1970-1980

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1980-1990: The Revival

• Car designers look at building a bridge connecting the past to the future

• New baroque observed the prominent front end grill especially, and a side profile that had a bent shape set into the side profile, reminiscent of classic cars.

• Box was the pure interpretation of geometric perfection. Fully driven by function

• Flow box was a renaissance of smooth, flowing forms and soft edges. Integration of body components was pushed for. All this was driven by a call for improved aerodynamics.

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• Rolls Royce

1980-1990

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• Corvette

1980-1990

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• Mazda MX5

1980-1990

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1990-2000: Kick starter

• Car design getting too confortable but struggles to get new ideas. Society wants to walk and realize what had been left behind

• Retro inspired by the trend of tuner companies turning ordinary cars into unique one offs. Industry adopted a style to reflect body styles of the 40’s, 50s, 60s and reimagine them as futuristic visions.

• New box edge is a fusion of Edge, Flow and Graph elements. Rounded forms flow into sharp edges and pointed angles.

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• Plymouth Prowler

1990-2000

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• Toyota Marino

1990-2000

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• Mercedes CL

1990-2000

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2000-2010: Future Fantastic

A show case of personality embodied in an avatar we call a car. Car design grows new wings

• New Classic carried on the retro trend but emphasized new proportion and innovation and remain traditional

• Edge Body is all about attention to detail on every element on the vehicle.

• Carved Body upheld a sculpted form and suggested dynamics and lightness

• Smooth Body observed clean lines elegant look and an aerodynamic flow

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• Maserati GT Sport

2000-2010

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• PT Cruiser

2000-2010

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• Nissan Z

2000-2010

PART B : PICK A DESIGNER

BE INSPIRED…

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CHRIS BANGLE

• Christopher Bangle is known best for his work as Chief of Design for the BMW Group, where he was responsible for the BMW, MINI and Rolls-Royce motor cars.

• He has been noted for being outspoken and not going with the tide.

• The 7-series he designed went on to be the best selling 7-series at the time.

• He was well known for bringing a style dubbed “flame surfacing” into car design.

• Flame surfacing is essentially the use of body contours that creates concave and convex lines.

• The architectural movement known as Deconstructivism inspires a lot of what he does.

• Standing against convention inspires me about his attitude to design. The Gina concept car embodies this trait and rethinks the car body as we know it. I just love that. Revolution is possible.

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GINA CONCEPT CAR

END OF ASSIGNMENT JONATHAN KASUMBA

DiCD BATCH 4

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