digital workplace, a transformational framework

digital-workplace-trends.com netjmc.com/blog twitter: @netjmc

456 organizat

ions

worldwide

The digital workplace -‐ a transforma6onal framework

Jane McConnellIntranets & Digital Workplaces -‐ Strategy & Governance

IOM Summit, Cologne, June 2012


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• What is the Digital Workplace?

• Fundamental ques6ons -‐ Embedding into the organiza6on -‐ Balance between freedom and framework -‐ Ownership

• 3 reali6es and 3 ac6on areas: -‐ Build a holis6c view -‐ Support stakeholders -‐ Lead change


Novartis (Basel)Océ (Holland)OMV-Petrom (Vienna) Pernod-Ricard (Paris) PPR (Paris)RATP (Paris) SNCF (Paris)Suez Environnement (Paris)Telenor (Oslo)Total (Paris)UPM (Helsinki)

United Nations – Secretariat (NY) UNAIDS (Geneva)Department of Peacekeeping (NY)UN High Commissioner for Refugees (Geneva)Intl. Federation Red Cross (Geneva) - - - - - - - - -


14 years of consul/ng

Direct, hands-‐on clients:

EDP (Portuguese Electricity Co.) Ericsson (Stockholm)Essilor (Paris)Gemalto (France)GDF Suez (Paris)Georgia-Pacific Europe (UK, France) GlaxoSmithKline (Belgium) IKEA (Sweden) Lagardère (Paris)Neopost Industries (Paris)Nokia (Helsinki)

Amadeus (Madrid) ArcelorMittal (Luxembourg) AGF (Paris) Areva T&D (Paris) Arup (London) Alcatel-Lucent (Paris) Alstom Group (Paris, Switzerland) Bayer (France) Boehringer Ingelheim (Germany) E.D.F. (Paris, French Electricity Co.)



6 years of researchAnnual report since 2006

“Unique in the industry; true insight and perspec4ve.” Paul Miller, CEO of the global Intranet Benchmarking Forum

"Jane McConnell is the undisputed thought-‐leader on global intranets today.” James Robertson, Designing Intranets: crea4ng sites that work"

"The defini4ve source of data on how Intranets are evolving in enterprises.”

Tony Byrne, Analyst, The Real Story Group

456 organizat

ions

worldwide

An eco-‐system of digital and web-‐based tools and places that people use to do their jobs

Public Partners, clients Workforce

+ the mobile dimension(anytime, anywhere, any device)

Managed (authoritative, stable, reference)REFER, DO

Social collaboration(real-time, constant movement, unpredictable)DISCOVER, DISCUSS

Structured collaboration(creative, coordinated, goal-oriented)WORK, CREATE

digital-workplace-trends.com netjmc.com/blog twitter: @netjmc October 2011

the mobile dimension(anytime, anywhere, any device)

3rd shift

1st shiftProductivity & efficiencyProject collaborationDefined organization

structured collaboration

2nd shiftTransparencyNetworked collaborationSelf-organization

social collaboration


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The digital workplace raises fundamental questions for digital managers

leaders


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How to embed the digital workplace in the organization?

Examples...

• Integrate into business processes and ac/vi/es

• Serve the customer-‐facing workforce

• Make it part of job objec/ves


9Social and mobile are changing the game, giving people more freedom. How do we get the right balance between the “framework” and “freedom”?

Challenges:

• How to get “obligatory” content and messages to everyone?

• How to prevent fragmenta/on and the crea/on of thousands of “mini silos”?


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Who is the “legitimate” owner of the digital workplace?

Responsible for defining and ensuring...

• The mission: what, for whom

• Decision-‐making roles: clarity

• High-‐level strategy: how to get there


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Decision-‐making is fragmented


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1. Build a holis/c view

• Get your organiza/on to see the “big picture”

• This requires a degree of coherent decision-‐making across the organiza/on.

Formal decision-‐making Digital Board

Informal coordina/on of

different “owners”


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Stakeholders are losing control

digital-workplace-trends.com netjmc.com/blog twitter: @netjmc October 2011

Communication IT HR

•the message •the toolset •profiles

•the target •the users •expertise

•the timing •the rollout •personal branding

Losing control


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2. Support stakeholders

• Work through key, poten/al “obstacles” that risk weakening the transforma/on

Communication IT HR

•interactive communication & feedback

•portfolio of tools & purposes

•rich profiles & self description


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The digital workplace is an enabler that facilitates change


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3. Lead change

1. Establish a sense of urgency2. Form a powerful guiding coali/on3. Create a vision4. Communicate the vision5. Empower others to act on the vision6. Plan for and create short term wins7. Consolidate improvements and produce more change8. Ins/tu/onalize new approaches

8 steps for leading changeJean P. KoTer, Harvard Business School, Author of best-‐selling “Leading Change”


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3. Lead change

1. Establish a sense of urgency2. Form a powerful guiding coali/on3. Create a vision4. Communicate the vision5. Empower others to act on the vision6. Plan for and create short term wins7. Consolidate improvements and produce more change8. Ins/tu/onalize new approaches

Frequently missing steps


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• What is the Digital Workplace?

• Fundamental ques6ons -‐ Embedding into the organiza6on -‐ Balance between freedom and framework -‐ Ownership

• 3 ac6on areas: -‐ Build a holis6c view -‐ Support stakeholders -‐ Lead change


Jane McConnellIntranets & Digital Workplaces - Strategy & Governance

www.netjmc.com/blog www.digital-workplace-trends.comtwitter @netjmc [email protected] cell +33 (0)6 12 03 66 34 (in France)LinkedIn group “NetJMC&Co” with 700 practitioners

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