digital vision

Mohamed ElSayadGeneral ManagerMSN Arabia, Maghreb & Pakistan

Source: Internet World Stats July2009

173 million users in Latin America/Caribbean

251 million users in North America

54 million users in Africa

393 million users in Europe

657 million users in Asia

45 million users in the Middle East

21 million users In Oceania/Australia

Internet: over 1.5 billion users

The changing landscape

‘09 ad spend to fall by 0.2%TV + 0.5%

Newspapers -3.8%Internet +9.5%

Source: WPP/Group M Advertising Forecast, December 2008

55,000 voter registration forms350,000+ content downloads

Print

Radio

Media 90 years agoMedia 60 years ago

Print

TV

RadioPrint

Broadcast and cable TV

Radio

Media 30 years agoMedia 10 years ago

Print

Broadcast and cable TV

RadioDigital: banners and text

Media yesterday

Broadcast and cable TV

Print

RadioDisplay

Video

Text linksMicro-sites

Rich mediaIn-game ads

Social networking

IPTVMobile ads

Ad-funded apps

Media today & tomorrow

Broadcast and IPTV

Print and reusable paper

Broadcast and digital radioDisplay

Video advertising

Text linksMicro-sites

Rich mediaIn-game ads

Social networking

IPTVMobile ads

Ad-funded appsUser generated

Video advertising

Pre-rollMicro-sites

Rich mediaInteractive video

Digital product placement

5 second spotMobile video ads

Ad-funded OSPortable media ads

The audience is still watching.

35% of the Internet users feel lost withouttheir Internet access, only 27% say the same

about Television

But where and when?

The ONLY constant is Change!

research suggests that we

are exposed to over 600 ads a day just through

the traditional media of

TV, radio and newspaper alone.

isolation;

Individual mediums no longer operate in

“Our Rising Ad Dosage: It’s Not as Oppressive as Some Think,” Media Matters, February 15, 2007

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It’s the same game,with new rules

“The role of advertising is to link consumers to products, brands & services…” Nigel Morris CEO Isobar Worldwide

NAVIGATINGdigital possibilities in turbulent times

“Companies that increase marketing spend in recession recover three times faster in ‘normal’ times”

Ogilvy – Maximising Marketing spend in a recession

Brands that invest in innovative marketing strategies can maximise share gains to take advantage of weaker competitors.

With the consumer in control, creating engagement is all about dialogue, entertainment and giving value.

The human passion for sharing experiences is finding new expression through digital media.

With the consumer in control, creating engagement is all about dialogue, entertainment and giving value.

The human passion for sharing experiences is finding new expression through digital media.

The cry forcreativity

Branded "applets"Messenger games, Live gadgets, Facebook gadgets…

Adver-tainmentBranded entertainment content

Branded entertainmentFull bespoke experiences including environment

development, content production and portal traffic plan

Rich media specials‘never seen before’ executions

Branded contentEditorial coproduced with

publisher

Integrated scenariosMix between all previous creative with added bonding

elements, i.e. a hosted microsite

Experience matters

Targeting is more important than ever

Accountability is a shared responsibility

“People will be less enthused about impressions and more enthusedabout outcomes”Rob Norman – Global CEO, GroupM Interaction

The best way to predict the future is to invent itAllen Kay (Technology Guru)

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Thank you!msayad@msn.com