Vision Digital Direct

July, 2016

Our process combines more the 30 public data elements to hyper-accurately map an IP address to a

home address

Vision Digital DirectIP Targeting Process

Vision Digital DirectIP Targeting Advantages

• Target at a 1:1 household level

• 3.2 x higher click-through rate

• Leverage offline data (100% cookie free)

• Vastly eliminate the threat of non-human traffic

Vision Digital DirectProduct Arsenal

IP TARGETINGTarget from a data base or a 3rd party

list

Captive Audience

Target a specified building, venue, hotel, college,

convention center, etc.

IP TARGETINGTarget from a data base or a 3rd party

list

Vision Digital DirectIP Targeting

Target from a data base

or 3rd Party List

Reaches your exact target

at their HOME

On any connected device

To a real person, with measureable actions for banner and video ads

Vision Digital DirectIP Targeting vs. Geo-Fencing

IP Targeting Geo-Fencing

Chance to hit household: 1:1Average household has 3.8 people Chance to hit John Smith: 1:3.8*Top 250 kid web sites are automatically taken out making the chance to hit John closer to 1:2

Chance to hit household : 1:4 – 1:12Average household has 3.8 people Chance to hit John Smith: 1:15.2 – 1:45.6

Vision Digital DirectCaptive Audience l Venue Targeting

College Campuse

s

Hotels, Trade Shows, and Conventions

Key Venues

-Job Fairs

Target Rich

Companies

Vision Digital DirectNew Movers

Pre-Movers“I’m selling my

house”

Escrow“I’ve sold my

house but haven’t moved yet”

Post-Movers“I just moved

in"

Vision Digital DirectReporting Samples