digital trends in mobile development
TRANSCRIPT
TRENDS INMOBILEDEVELOPMENTHOW TO COMBINEONLINE AND OFFLINEFOR PROFIT
HANDH .RU
30 /06
01
'ENDLESS TORTURE HAS ASMALL DISADVANTAGE -IT 'S HARD TO SURPRISE
WITH IT ANYMORE ' .
Wade Wilson, Deadpool
02
DIGITAL TRENDS2000 online presence, ecommerce2005 themed portals creation2008 themed social networks2009 sites and portals builders2010 booking apps2011 mobile apps builders2012 aggregators and marketplaces for products and services2013 gamification of everything including portals, sites and apps
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On Russian market every company from top
20 of mobile apps developers receives 10+
enquiries about making and Uber for X
weekly
ONLINE +OFFLINE
ONLINE + OFFLINESuccessful case studies
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MOBILE APP FORSPORTLIFE CLUBCHAIN
Client wanted to create an app for the club customers(closed club) that will increase their loyalty and bringnew clients
CHALLENGE
05
INNER SOCIAL NETWORK
STATISTICS OF YOUR PROGRESS
Interactions with likeminded people in the sport club
Organising sport events
Going together on trainings
Leaderboard and ratings (among customers and trainers)
Access to the useful statistics of your trainings
Comparison with the friends' statistics
Sharing of statistics into other social networks
Planning your schedule
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Loyalty + new clients
Rising trust int clubs' personal trainers
Engagement growth into offline activities of the
club
RESULTS
09
More than 23 000 downloads from AppStore and 13 000 from Google Play
7 000 12 000 sessions per day
2 000 5 000 active users per day
NUMBERS
DOCONCALL APPFOR CALLING ADOCTOR TO YOURHOME
Client wanted to create mobile version of a serviceavailable. Main task was to have a stable andcomfortable mobile interaction between doctors andpatients
CHALLENGE
10
TRANSPARENCY ONEVERY LEVEL
RATINGS MADE BY PATIENTS
App for patients make it possible to call a doctor, track his route and rate
his services
All calls are saving into patinet' profile history and can be viewed any time
Doctor also have their own app with all information neccessary to pay a
visit to a client
After every call patinet can rate it and quality of service by several
measures
Personal rating of every doctor is made by people voting
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Not only a mobile version of the service, but also
a growing trust of the customers
Happy clients return and recommend service to
their friends
RESULTS
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More than 1000 downloads from AppStore
From 200 to 10 000 sessions per day
About 400 active users per day
NUMBERS
APP TO ANALYZEINNER WORKFLOWSOF RUSSIAN BANK
Client needed an app to optimize inner processes of thebank and consider statistical data made during officesexamination
CHALLENGE
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ADJUSTING OF WORKFLOWAND ENVIRONMENT
Creating of comfortable routes for supervisors who are responsible for
office examination
Full history of examinations and handy calendar with a map of all office
available
Transparency of every work process
Full statistical data about productivity of every manager available for the
chief online
Ability to create check-lists of any complexity
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Not only an ability to past data right in real time, but a
useful tool for analytics and statistics also
Ability to work on mistakes in processes quickly
More productive work with clients of the bank
RESULTS
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'WE LIVED IN VILLAGES .THEN IS CITIES . NOW WE
ARE GOING TO LIVE INONLINE AND OFFLINE AT
THE SAME TIME ' .
WHAT WILL BE THENEXT BIG THING?
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Thank you!
Elena LysiakovaMarketing and PR specialist
[email protected] | +7 (963) 347 50 77
www.handh.ru