digital insanity - tracking trends in media, digital marketing, mobile, social & more
TRANSCRIPT
Tracking Trends in Media,
Digital Marketing, Mobile, Social
And More…
Years to reach 50 million users
38 13 4 10 Mo. (200 million)
1/3 of couples married in the U.S. met online
eHarmony 2014
196,300,000,000Total number of emails Humanity sends out daily
85Number of emails the average american receives daily -
10 of which are Spam
11,900,000,000Number of Google searches per month
48%Percent of 18-34 year olds who check Facebook when they wake up
More Choice Driven By Technology
2014 the Nielsen Company
Mobile Device Penetration By Ethnicity
2014 the Nielsen Company
2014 the Nielsen Company
Digital Continues Strong Growth
Roughly 5 in 6 marketers (86%) feel the pace of change is accelerating and over half (58%) believe marketing has changed more in the
past year than in the previous 5 years.
Adobe Digital Roadblock Report 2015
7 in 10 marketers believe marketing is entirely different today than when they
started their marketing career and that digital tools and proliferation of channels are
fundamentally changing the nature of marketing.
Adobe Digital Roadblock Report 2015
Seventy-two (72%) percent agree they are at the start of a golden age of marketing and most
see this is an opportunity rather than a threat (87%).
Adobe Digital Roadblock Report 2015
17
Older companies have a harder time adapting to a
digital world. It’s not in their DNA.
Compliance
In digital marketing, if you stop learning…
you die.
Period.
10 Ways To Keep Up
With Marketing Trends
Trade Publications
Advertising Age – http://adage.com/ Ad Week http://www.adweek.com/ Direct Marketing News http://www.dmnews.com/ DMA News http://www.the-dma.org/news/ Brand Republic http://www.brandrepublic.com Target Marketing http://www.targetmarketingmag.com B to B – http://www.btobonline.com/ Direct Marketing IQ http://www.directmarketingiq.com Communication Arts Magazine http://www.commarts.com/ Chief Marketer http://chiefmarketer.com CREATIVE – http://www.creativemag.com/
Trade Publications To Consider
Credit Union Journal – http://www.cujournal.com/ American Banker - http://www.americanbanker.com/ Bank Technology News -http://www.americanbanker.com/bank-technology/
Bank/Credit Union Trade Publications To Consider
Keep up with consumer media
Most Popular Instagram Pages
Follow The Leaders
Join LinkedIn Groups Forums & Discussion Boards
Top LinkedIn Groups for Marketers
1) Digital Marketing
2) Inbound Marketers - For Marketing Professionals
3) eMarketing Association Network
4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman
5) B2B Technology Marketing Community
6) B2B Marketing
Read Blogs
1. AllFacebook 2. Brand Savant 3. Buffer 4. Contently Content Strategist 5. Content Marketing Institute 6. Convince and Convert 7. Copyblogger 8. Digiday
9. Duct Tape Marketing 10. Econsultancy
http://www.convinceandconvert.com/digital-
marketing/my-top-33-digital-
marketing-blogs/
33 Digital Marketing Blogs
Read news sites
Listen To/Watch Podcasts & Videos
http://nectafy.com/treat-ears-19-best-marketing-podcasts/
http://www.exacttarget.com/blog/10-podcasts-digital-marketers-should-be-listening-to/
http://www.coolmarketingstuff.com/best-marketing-podcasts/
http://info.quintainmarketing.com/blog/the-top-5-marketing-podcasts-of-2015
Sites With Good Lists
Conferences
Social Media Marketing World
ClickZ Live
AdAge Digital Conference
MasterMind Talks
Inbound
SxSW
Talk to your customers
Track trends in your own business
SCOTT BRANDONCEO / OWNER
Thank You
Contact Information
Email: [email protected]
www.thebrandonagency.com
Twitter @wscottbrandon
www.facebook.com/thebrandonagency.com
843-283-7518