digital trends 2014 presentation
DESCRIPTION
Digital trends 2014 presentation by Creuna Finland CEO, Jani Kekkonen at tiistai-klubi event 25.3.2014TRANSCRIPT
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Digital trends2014
Creuna - A leading agency for a connected world
CreunaA leading agency for a connected world
Jani KekkonenCEO, Creuna Finland
What we do
© Creuna
business+design
+technology
e-commercecompany sitesinformation sites & portalsbrand sitesintranetcustomer experience designservice designbranding and advertisingcontent managementonline marketingcampaignsmobilesocial mediaseo/semanalytics & insightscontent production…
For Example …
Aarhus
Helsinki
Oslo
Gothenburg
Copenhagen
StockholmStavanger
Where we are
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Helsingborg
Arla
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We bring Arla closer to their consumers, and help them to cultivate the digital land.
BoConcept
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We strengthen BoConcept's presence on all digital platforms – internationally as well as in Denmark
Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay
Rottefella
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We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.
City of Stockholm
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We help Vestas create sustainable digital solutions that differentiate them from the competition and raise their business to new heights.
Vestas
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Nordea
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The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.
Metro
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Digital trends2014
Creuna - A leading agency for a connected world
© Creuna
don’t think digital is like it’s
1999
Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane
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Everything will change
1#
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everything that can be digital will be
digital
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…and everything will be digital
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…and branches will be destroyed
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paper industry
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…magazines and news papers
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advertising
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MUSIC INDUSTRY
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TRAVEL AGENCIES
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RETAIL…
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Everything will be connected
# 2
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Wearable things# 3
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what is socially acceptable behavior?
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reading e-mail at meeting?
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Take a look at “time” from your watch?
Battle of privacy# 4
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Entertainment on demand
#3
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Customer service?#5
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Personalization#6
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Integrated eCommerce
#7
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5%
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10%
Bye bye,channelsilos
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Social& social selling
#8
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Personalization x2#9
Understanding the context
#11
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Talking ‘bout a revolution
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