trends disrupting consumer behavior - presentation for the dallas digital summit
DESCRIPTION
Presentation on the six trends disrupting consumer behavior. Deck from the Dallas Digital Summit.TRANSCRIPT
@kyleplacy
@kyleplacy
What do I do?
I am a marketer.
I’ve written 3 books.
Director, Global Content
Salesforce Marketing Cloud
@kyleplacy
trends vs reality
@kyleplacy
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What’s next?
@kyleplacy
What’s now?
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one.
Moments Matter
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two.
ConnectedConsumer
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@kyleplacy
@kyleplacy
@kyleplacy
Mobility is about
creating seamless
experiences.
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy@kyleplacy
@kyleplacy
Mobility is about
helping not selling.
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@kyleplacy@kyleplacy
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Mobility is about
transforming the
experience.
@kyleplacy
83% of US consumers
research products while
in-store on their phone.Our Mobile Planet by Google
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@kyleplacy@kyleplacy@kyleplacy
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What happens when 5 billion* additional peoplejoin the Internet?
*this number is completely made up but means A LOT of people
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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
@kyleplacy
three.
AudienceEffect
@kyleplacy
@kyleplacy
Most people think our
main competitors are
Yahoo! and Bing. It’s
actually Amazon.Eric Schmidt, Chairman, Google
@kyleplacy
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy@kyleplacy
via ben-evans.com
@kyleplacy
There is one thing they
all have in common…
They own the audience.
@kyleplacy
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four.
ContentPersonalization
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Increase in revenue when utilizing
personalized content
@kyleplacy
It’s about moving frompush to personalized.
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five.
Collaborative Consumption
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An economic model where creation, ownership and access are shared between people and corporations.Crowd Companies
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@kyleplacy
@kyleplacy #mixwest14
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@kyleplacy
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@kyleplacy
@kyleplacy
@kyleplacy #mixwest14
@kyleplacy
For every 1 percent increase in the
number of Airbnb bookings, there is a
.05 percent decrease in hotel
revenue.Study by Boston University 2013
@kyleplacy
@kyleplacy
@kyleplacy #DMAI14
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six.
HumanizingAutomation
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@kyleplacy
We must move from numbers
keeping score to numbers that drive
better actions.
David Walmsley
Head of Multichannel
Marks & Spencer
@kyleplacy
How do we make one department’s outputs another department’s
inputs?
@kyleplacy
Percent of Marketers Rating Cross-Functional Relationships
as Absolutely Critical/Very Important
86%
Head of
SalesCEO
Head of
ProductCOO CFO
78% 70% 67% 56% 37%
CIO
@kyleplacy
You are not marketers.
@kyleplacy
You are not technology experts.
@kyleplacy
or business professionals.
@kyleplacy
You are experience makers and managers.
@kyleplacy
It starts with data and ends with the experience.
It is the only thing that makes you relevant.