digital trends to watch social media …social media presentation curated by steve rubel, director...
TRANSCRIPT
![Page 1: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/1.jpg)
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital
Digital Trends to Watch
![Page 2: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/2.jpg)
Technologies Get All the Attention, Yet They’re Fleeting
![Page 3: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/3.jpg)
Trends, However, Develop More Slowly and Are Often Timeless
![Page 4: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/4.jpg)
SOCIAL MEDIA PRESENTATIONTREND I ‐MARKETING IN THE AGE OF
STREAMS
![Page 5: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/5.jpg)
THE CHALLENGE: THE FIREHOSE
![Page 6: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/6.jpg)
PEOPLE NEED TO HEAR THINGS MANY TIMES FOR IT TO SINK IN
![Page 7: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/7.jpg)
7
I: ESTABLISH DIGITAL EMBASSIES AND EQUIP EMPLOYEES TO BECOME AMBASSADORS
![Page 8: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/8.jpg)
II: EMBRACE MULTIPLICITY AND DIVERSITY
![Page 9: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/9.jpg)
III: USE THE FORCE, DON’T FIGHT IT
![Page 10: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/10.jpg)
10
TREND II ‐ THE GOOGLIZATION OF MEDIA:BUILDING A DIGITALLY VISIBLE BUSINESS
![Page 11: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/11.jpg)
QUALITY CONTENT DRIVES DIGITAL VISIBILITY
![Page 12: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/12.jpg)
SOCIAL CONNECTIONS DRIVES DIGITAL VISIBILITY
![Page 13: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/13.jpg)
SOCIAL MEDIA PRESENTATIONTREND III ‐ THE DATA DECADE:
DIY INSIGHTS AND SITUATIONAL AWARENESS
![Page 14: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/14.jpg)
![Page 15: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/15.jpg)
I: TAP INTO FREE TOOLS AND BECOME DATA JUNKIES
![Page 16: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/16.jpg)
II: LOOK FOR UN‐MET NEEDS AND USE THE DATA TO PLAN PRODUCTS AND CAMPAIGNS
![Page 17: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/17.jpg)
II: MAP NETWORKS TO UNDERSTAND HOW TO USE THEM EFFICIENTLY AND EFFECTIVELY
![Page 18: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/18.jpg)
18
TREND #4– Business Becomes SocialSocial media expands into the fabric of business from communications to how consumers become co‐creators and employees become advocates
![Page 19: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/19.jpg)
19
![Page 20: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/20.jpg)
20
![Page 21: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/21.jpg)
21
![Page 22: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/22.jpg)
22
![Page 23: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/23.jpg)
23
IT Marketing
“social media” touches all of these
HR
![Page 24: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/24.jpg)
24
BUSINESS BECOMES SOCIAL:ACTION ITEMS
• Plan for scale (moving beyond experiments)• Organize accordingly• Integrate external with internal• Engage employees
![Page 25: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/25.jpg)
25
TREND #5– LOCATION, LOCATION, LOCATION“Where are you” is the new what are you doing? Mobile and local bring the digital and real worlds together.
![Page 26: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/26.jpg)
26
![Page 27: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/27.jpg)
27
![Page 28: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/28.jpg)
28
![Page 29: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/29.jpg)
29
LOCATION, LOCATION, LOCATION:ACTION ITEMS
• Integrate real world events with digital strategy• Look for ways to bring people together locally• Tap into “gaming” aspect and reward participation• Deliver value through incentives• Experiment with pilot programs
![Page 30: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/30.jpg)
30
TREND #6– PRIVATE BECOMES PUBLICAs networks such as Facebook begin to loosen their privacy restrictions and Gen Y advances in the workforce, what once was private becomes increasingly public
![Page 31: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/31.jpg)
31
“Privacy is no longer a social norm”‐Mark Zuckerburg
![Page 32: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/32.jpg)
32
![Page 33: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/33.jpg)
33
![Page 34: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/34.jpg)
34
PRIVATE BECOMES PUBLIC:ACTION ITEMS
• Be prepared for public engagement (social media guidelines etc.)• Create rules of engagement for social media participation• Monitor conversations in all ecosystems (owned, paid, earned)• Participate authentically • Harness “social sharing & broadcasting”• Assume all interactions are now public
![Page 35: Digital Trends to Watch SOCIAL MEDIA …SOCIAL MEDIA PRESENTATION Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital Digital Trends to Watch Title Microsoft PowerPoint](https://reader033.vdocuments.us/reader033/viewer/2022060418/5f15992ad4afcf230d49f192/html5/thumbnails/35.jpg)
SOCIAL MEDIA PRESENTATION
Curated by Steve Rubel, Director of Insights + David Armano, SVP Digital
Digital Trends to Watch