digital transformation and digital business
TRANSCRIPT
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DIGITAL TRANSFORMATIONDOING BUSINESS IN THE DIGITAL MOBILE AGE & FOURTH INDUSTRIAL REVOLUTION
Sept 2016
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@ReneRojas [email protected] 3
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@ReneRojas [email protected] 4
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The App Economy
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The world is mobile
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Strategic Foundations of Digital Business1. Reach and Richness
trade off2. Long-tail principle3. New supply chains4. Economy of things and
economy of information
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Number of people exchanging
InteractivityCustomizationUpdated
Reach & Richness Trade-off
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Reach
Traditional Business models
New Business ModelsRic
hnes
s
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Reach & Richness Trade-off
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Buying Manufact Commercia DeliveryDesign
ManufacurersRow materials ManufacturersDistribution Distribution Retailer Customer
Service
IN THE COMPANY
IN THE INDUSTRY
INFORMATION
INFORMATION
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In the supply chain
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New Supply Chain
ManufacturinfRow materials ManufacturDistribution Distibution Retailer Customer
Buying Manurfact Commerc DeliveryDesign Service
In the company
In the industry
cloud
cloud
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Ecomomy of things Economy of information
- Marginal cost is close to Zero- Marginal cost is the cost of a copy
- Speed of light –Fiber Optic - Speed of logistics, transport systems
- Things come to the customer- Customer have to come for things
- Keep the possesion after sale- Transfer the posesion after sale- Less asymetries of information- Strong asymetries of information
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- Ubiquity- Spacely located
- 7/24- Openning and close, business hours
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At the end of the day, Why a Customer buy a product?• Trust• To solve a
problem• To satisfy a
need– Food– House– Clothing– Information
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• To Save time• Reduce risks• Emotional
Feelings• Status• …..?
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“nearly 97% of kids had used a mobile device by the time they were 4, with most of them starting using them before age 1” Market watch Nov 2015
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What is the next Uber?
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“The world of less Clicks ”
ISArrastre la imagen al marcador de posición o haga clic en el icono para agregar
LESS Arrastre la imagen al marcador de posición o haga clic en el icono para agregar
MORE
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Internet of things
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INTERNET OF THINGShttp://www.mckinsey.com/business-functions/business-technology/our-insights/the-internet-of-things-the-value-of-digitizing-the-physical-world