helping business with digital transformation

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www.digitalworksconsulting.com Digital Transformation PARTNERING WITH DIGITAL WORKS CONSULTING © 2013 Digital Works Group. Proprietary and Confidential 1 EXIT ORGANISE GROW MEASURE EXECUTE MANAGE PERFORM THINK OPERATE IMPROVE

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The business environment is changing fast. Change wrought by the pace and complexity of digital adoption and creating fundamental changes in customer behaviour, challenging the traditional environment. Bringing significant opportunities for those who embrace and adapt; but real consequences for those who don’

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Page 1: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

Digital Transformation PARTNERING WITH DIGITAL WORKS CONSULTING

© 2013 Digital Works Group. Proprietary and Confidential 1

EXIT

ORGANISE

GROW

MEASURE

EXECUTE

MANAGE

PERFORM

THINK

OPERATE

IMPROVE

Page 2: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

An expert business & IT consultancy focused on

digital & mobile

WHO WE ARE

© 2013 Digital Works Group. Proprietary and Confidential 2

Passionate about driving successful digital change

& growth for our clients

Page 3: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

The business environment is changing fast. Change wrought by the pace and complexity of digital adoption and creating fundamental changes in customer behaviour, challenging the traditional environment. Bringing significant opportunities for those who embrace and adapt; but real consequences for those who don’t…….

3 © 2013 Digital Works Group. Proprietary and Confidential

YOUR NEEDS – Digital is changing your business

DIGITAL ENVIRONMENT

Rewards/Vouchers

Recommends

Invoicing

Benefits

Shopping

Payments Rewards/Vouch

ers

Recommends

Invoicing

Benefits

Shopping

Payments

TRADITIONAL ENVIRONMENT

Page 4: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

YOUR NEEDS – Digital is changing your business

4

What unifies those who have been successful is managing the right change. Your business must adapt to (re) gain advantage over your competition and grasp the opportunity…

© 2013 Digital Works Group. Proprietary and Confidential

Enabling new types of

CREATIVITY AND

INNOVATION

where Digital is at your

business’s heart, not just

enhancing it

STAGE 3: DIGITAL

TRANSFORMATION

• Centralised Web Site

• Data Analytics

• Reporting

• Aid’s Decision Making

STAGE 1: DIGITAL ADOPTION

MAKE INNOVATION EASIER > GIVING YOU BACK YOUR ADVANTAGE

• Digital Single Customer

View

• CRM Driven Business

• Data -> Info and

Knowledge

• Data leads decisions

STAGE 2: DIGITAL BUSINESS

Page 5: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

YOUR NEEDS – Change the wheels while you’re rolling.

5 © 2013 Digital Works Group. Proprietary and Confidential

While it is clear your business must adapt to the change, you need to manage it carefully in order to protect ongoing results...

THINK Case for Change, Strategy, Joined-up Customer and Company approach, Innovation

GROW Creating an adaptive organisation capable of creativity and innovation, self-regenerating and visionary

Stakeholder Management Managing the core team’s expectations. Take everyone along, develop and lead change in sympathy with business operations.

At a sustainable and realistic rate of change which everyone can support.

EXECUTE

Leadership

Cultural Change Engineering a cultural shift so change and innovation is at the heart of behaviour

Technical Skills to deliver the right technical and

data change to enable innovation, improvements and knowledge across the

business

Commercial/Programme Deep understanding of commercial

needs. Ability to control to budget and time. Managing change without

detrimentally effecting BAU

People, Process and Operations Organisation-wide innovation and change delivery, adopted by employees and customers alike.

Proven Methodologies To assist the right change and innovation, at the right pace, across the whole organisation

Customer Clear definition of the right end-to-end

customer experience. Optimising acquisition, upsell, retention,

knowledge.

Page 6: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

WHAT WE BRING

© 2013 Digital Works Group. Proprietary and Confidential 6

Talent

Expertise to help you effect your Digital Transformation from inception, through planning and development into execution and rollout

Proven techniques to help innovate, adapt and grown. Both flexible and cost effective whilst ensuring business continuity and progressive

change/adoption of new capabilities. Proven Methodologies

Keeping the core business in operation by incubating new innovations and

capabilities in parallel.

Expertise & Talent Deep trusted digital and operational expertise. Multi-sector.

Multi-function. Multi-technology. Able to lead and manage the change as part of your business ensuring effective change.

Knowing how to get things done right & fast. Limiting the risk of costly dead-ends. Enhancing chances of success.

Strategy, Product & Monetise, Technology, Project Management, Business Acceleration, Communications and HR. Supporting all

stages of the think, execute and grow. End-to-end Skills

Providing proven leadership, advice and guidance, but able to fit around your

existing team and add value in all areas.

Contacts & Partners Extensive black books. Capabilities, prospects, channels. Domestic/international. Optimising products, delivery,

monetisation, GTM, your organisation.

Able to connect you with the right skills and technology to support

your innovation.

Smaller and agile on purpose. Demonstrating the right culture. Passionate about your success. Commercially transparent and

interactive. Good people to work with. Right Spirit

Making your lives easier, cost-effectively, from a trusted,

ethical partner.

Page 7: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

PROVEN METHODOLOGIES – Our approach

IMPLEMENT/DEPLOY OPERATE SUSTAIN AND

ITERATE

• Manage • Control • Support • Measure • Embed

• Project Progress • Training • Deliver Report • Role Change • Org Change

• Handover • Integrate • Measure • Audit • Scale

• Document • Implementation

Review • Refine Operations • Refine Org

• Measure • Manage • Grow • Innovate

• KPI’s and Analytics

• Ideation

EXECUTE GROW

CHANGE

DISCOVER SCOPE/DESIGN PILOT/VALIDATE

• Strategise • Analyse • Assess • Understand • Research • Engage

• Confirm Strategic Objectives

• Tech Strategy

• Case for Change

• Change Readiness

• Org Structure

• Stakeholder Analysis

• Lead • Design • Develop • Plan • Build

• Systems/Business Requirements

• Change Plan • Leadership Plan • Comms Plan • Training Plan • Risk Analysis • Cust Exp Design

• Test • Refine • Stabilise • Iterate • Feedback

• Reports • Training Material • Implementation

Plan • Re-forecasts • Go/No go • Risk Reports

INCUBATE

THINK

LEADERSHIP AND CONTROL

PH

AS

ES

A

CT

ION

S

OU

TP

UT

Transform your business, be creative and innovative in the changing digital environment, but without negatively effecting your existing operations

Page 8: Helping business with Digital Transformation

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www.digitalworksconsulting.com

WHAT WE BRING - Experience

© 2013 Digital Works Group. Proprietary and Confidential 8

Extensive market sector and digital technology knowledge allows to bridge between multiple industries and technical solutions. We look for the right solution for you, not the right solution for your industry.

Market Sector

Telecoms

Retail

Financial Services

Media | Entertainment | Gaming

Other: Automotive, Leisure, Utilities,

Gambling, Publishing, Agencies, Public Sector

Digital & Technical Areas

Mobile & Devices

Applications & Content Platforms

Social Media

Ecommerce & Marketplaces

Payments

Next Generation Networks (fixed line, mobile)

Cloud Technologies (SaaS, PaaS, IaaS)

‘Big’ Data

Page 9: Helping business with Digital Transformation

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www.digitalworksconsulting.com

WHAT WE BRING | End to End Services

© 2013 Digital Works Group. Proprietary and Confidential 9

STRATEGY Growth &

Transformation

PRODUCT & MONETISE

PROJECT TECHNOLOGY ACCELERATE

THINK EXECUTE GROW

SUPPORT

Able to define, enable and protect the correct customer and company experience. Support you through the full think, build, grow cycle or deliver fast acting improvements to a given pain-point.

Page 10: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

WHAT WE BRING – Contacts & Network

© 2013 Digital Works Group. Proprietary and Confidential 10

MOBILE NETWORKS

PUBLISHING CORPORATES

ECOMMERCE

TELECOMS

OTHER CLOUD & BIG DATA

FINANCIAL SERVICES & PAYMENTS

Page 11: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

OUR PRICES

© 2013 Digital Works Group. Proprietary and Confidential 11

T&M: ex VAT & expenses

This grid represents guidance on what we would typically charge for an involved, short-term project. Longer-term projects or those containing a mutual acceptable ‘performance’ element will be charged at a differing rate. We also offer ‘per project pricing’ where suitable. We promise to work hard with our clients to create commercials which work for both parties.

MD / Practice Director | £950 – 1500 / day

Associate Director | £800 – 1200 / day

Senior Consultant | £650 – 900 / day

Consultant | £500 – 650 / day

Marketing Services | £250 / day | £35 / hour

Page 12: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

OUR TEAM (SOME OF)

© 2013 Digital Works Group. Proprietary and Confidential 12

ROB TOWNSEND

Project Delivery

Director

16 years senior digital experience

Telecoms

Payments

E-com

SUKI SANDHU

Product & Monetise

Director

15 years senior digital experience

Gaming / Gambling

Telecoms

ROB CONNELL

Business Acceleration

Director

20 years senior digital experience

Telecoms

E-com | Retail

Media & Entertainment

Technical / Data / BI solution providers (SaaS)

ANDREW ‘SID’ SALMON

Digital Growth

Director

20 years senior digital experience

Telecoms

E-com

Payments

Agencies

Technical / Data / BI solution providers (SaaS)

STRATIS SCLEPARIS

Technology

Director

20 years senior digital experience

Telecoms

Media & Entertainment

Technical / Data solution providers (ICT/ERP/more)

Other (broadcast engineering, civil aviation)

+ PARTNERS

RICHARD MORECROFT

Digital Transformation

Director

20 years senior digital experience

Telecoms

Mobile

Mobile Financial Services

Other (Media, Devices, M2M)

Page 13: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

MONEY

Seed Grow Exit

CREATE

Define Select Build

OUR GROUP

© 2013 Digital Works Group. Proprietary and Confidential 13

EXPERTISE

Think Execute Grow

THREE INTEGRATED BUSINESS UNITS SOLVING CRITICAL DIGITAL NEEDS

Page 14: Helping business with Digital Transformation

www.digitalworksconsulting.com www.digitalworksconsulting.com

www.digitalworksconsulting.com

OUR NUMBERS For further information, please contact:

© 2013 Digital Works Group. Proprietary and Confidential 14

[email protected]

+44 7714 689796 www.linkedin.com/in/richardmorecroft

Richard Morecroft Director – Digital Transformation

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www.digitalworksconsulting.com

What to know more? Following slides are practice by practice expertise

© 2013 Digital Works Group. Proprietary and Confidential 15

EXIT

ORGANISE

GROW

MEASURE

EXECUTE

MANAGE

PERFORM

THINK

OPERATE

IMPROVE

Page 16: Helping business with Digital Transformation

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www.digitalworksconsulting.com

Created a strategic vision and a new business unit within Qtel…...managed a very complex, cross business initiative in rapid timescales… strong ability to manage issues and interaction with stakeholders in a culturally diverse environment

Client Success

Digital Transformation at Ooredoo

Ooredoo (formerly Qtel) is a full service Telco with over 90m customers across 17 different geographies.

The challenge was to transform the business through the development of new innovative business lines, without negatively effecting existing operations.

Using proven innovation methodologies, where an in-house “incubation” team was set-up to strategize, scope, pilot, deploy and operate these new services.

Several new business lines were piloted and successfully launched. All continue to grow, with Mobile Money being a particular success, reaching over 1m subscribers in less that a year.

Strategy, Planning, Control

Corporate Vision and Strategy

Transformational Strategy Development

Change Leadership & Program Management

Customer journey mapping and end-to-end service execution

Concept Innovation

Technical Change and Management

People, Organization, Cultural change

Operations enhancement

Business intelligence and reporting

Innovation to change methodology

Workshop facilitation – strategy | innovation | other

Research & insight services

WHAT WE BRING | Expertise in Digital Transformation

© 2014 Digital Works Group. Proprietary and Confidential 16

Think & Manage Services - generating change and innovation. Regaining advantage, benefiting the top & bottom-lines…

Page 17: Helping business with Digital Transformation

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www.digitalworksconsulting.com

With just a top-level project brief, DWC capably identified and prioritised the right problems to solve for, designed implementable solutions and managed virtual teams to deliver on time and to budget.

Global Product Director, eBay

Client Success

New Product Innovation at eBay.

The World’s Online Marketplace® with a global customer base of 233 million.

With a needed to establish an European internal centre of excellence to explore, develop and open up new opportunities in digital marketing and merchandising for their marketplace business they looked to DWC.

Involved developing the first wave of new marketing technology with the development agency and the internal clients in the eBay Marketplaces business in London, DWC was also tasked defining the remit and talent growth of the new function.

WHAT WE BRING | Expertise in Product & Monetise

© 2014 Digital Works Group. Proprietary and Confidential 17

Product Innovation & Monetization

New product development & innovation

Product and proposition management

Business Analysis and requirements development

Supplier and procurement management

User interface | UX

Pricing strategy > Subscription | Transaction | Advertising | Affiliate

Go to market planning for propositions, products & solutions

• Proven methodologies for digital products – domain planning, multi-variant testing, use-case to agile methods, and more…

Interim management | handover mentoring | talent sourcing

Execution Services - maximizing product, proposition, conversion, monetization & IP capabilities…

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www.digitalworksconsulting.com

An excellent solution to our needs. On time, cost-effective, with full buy-in. COO, Seatwave

Client Success

Technical Audit & Planning at Seatwave

Seatwave is a market leader in the secondary ticketing marketplace.

Through incremental development, it found the result of that was impacting user experience and losing them customers.

Digital Works Consulting were brought in to conduct a process audit across both the technical and customer teams.

The result was a set of recommendations at a process and architecture level. Blended to provide immediate benefit, as well as a longer-term ‘aim for’ view.

Strategy, Teams, Methods, Due-Diligence

Information & Data Management Strategy

Systems Architecture Strategy

Vendor Selection and Procurement

Technical Due Diligence for acquisition

Technical Organisation, Structure & Culture optimisation. Interim Leadership (CIO/CTO)

Tools and Methods Consultation

CTO interim management | handover mentoring | talent sourcing

Proven methodologies for digital platforms

WHAT WE BRING | Expertise in Digital Technology

© 2014 Digital Works Group. Proprietary and Confidential 18

Execution Services - optimizing technology strategy, teams and methods to enable growth, innovation and efficiency…

Page 19: Helping business with Digital Transformation

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www.digitalworksconsulting.com

Really impressed with DWC whilst working with them on Kalixa Pro. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done .

Head of Marketing, Kalixa

Client Sucess

Project turnaround at Kalixa

A fast-growing emerging payments business, engaged us to bring to market an innovative mobile point-of-sale solution, 'Kalixa Pro’.

While the Kalixa core team were the undoubted experts in payments, they needed some assistance in defining and delivering this new product.

We provided expertise to bring structure and experience to how the new product was defined, delivered and handed over into in-life operation.

Delivered: from a blank piece of paper to a new mPOS product in customers’ hands in 8 months.

Program, Project, PMO

Program management – technical / business change

Project management – technical / business change

Project governance audit and process re-engineering

Portfolio management | prioritisation

Project Management Office setup

Project audits | turnaround

Proven methodologies for digital projects – agile, hybrid, PMO at pace

Contract | interim assistance

WHAT WE BRING | Expertise in Project Management

© 2014 Digital Works Group. Proprietary and Confidential 19

Execution Services – establishing advantage through the delivery of the right activities at pace…

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www.digitalworksconsulting.com

Digital Works Consulting worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing. Commercial Director, Ukash

Client Sucess

Internationalization at Ukash.

A market leading alternative payments solution provider, looked to DWC to assist it in its international expansion planning.

The challenge was to target those countries that offered the greatest & most rapid return on investment, while working within the confines of limited resources.

After a three month period, DWC provided an analysis solution which did just that, while re-engineering the market entry process to speed return.

GTM, Sales & Marketing

Go to market planning & execution

Sales and business development

Channel partnership construction

International selection | expansion

Commercial management

Great value Marketing services:

Insight | Blogging | SEO / PPC | CRM management | Lead generation | Email marketing | Event support

Proven methodologies for digital growth – internationalisation, sales planning, social & video

Interim management | handover mentoring | talent sourcing

WHAT WE BRING | Expertise in Business Acceleration

© 2014 Digital Works Group. Proprietary and Confidential 20

Growth Services - designed to accelerate your business in brand, channel and other GTM areas…