leading digital business transformation
TRANSCRIPT
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Copyright © President & Fellows of Harvard College
Leading Digital Business Transformation:
Innovation Streams, Executive Leadership,
and Ambidexterity
Global Empowerment Meeting
October 2014
Professor Mike Tushman
Harvard Business School
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What Do These Firms Have In Common?
GM ATT Apple
Kodak Marks & Spencer RIM
SSIH/Asaug Lego Blockbuster
Britannica/Encarta Ciba-Geigy U.S.Steel
Nokia/Motorola NYPD Polaroid
Siebel RR Donnelley IBM
Xerox EMI (OK Go) Nike
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What Do These Firms Have In Common?
GM ATT Apple
Kodak Marks & Spencer RIM
SSIH/Asaug Lego Blockbuster
Britannica/Encarta Ciba-Geigy U.S.Steel
Nokia/Motorola NYPD Polaroid
Siebel RR Donnelley IBM
Acer? Havas/V&S? NASA?
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In the past few years…
…and more to come?
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RIM: Leading yesterday’s business?
“We are a very secure,
entrenched business" Thorsten Heins
CEO, Research in Motion
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Worldwide Watch Production
Subtitle
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Percentage of Tires Shipped by Construction Type: 1961-1989
9
Sources: Rubber Manufacturers Association, “Tire Shipments by Construction,” Tire Industry Facts
(Akron, Ohio, 1990); Firestone Tire & Rubber Company, “Sales Forecasts,” Corporate Archives
(Akron, Ohio, 1980). Citation:
Sull, Donald. “The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution,” Business History Review, 1999, pp. 430-464.
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Disk Drive Industry Evolution:146 firms founded; 125 failures
10
1976 1981 1986 1991 1996
14”
8”
5.25
”
3.5”
2.5”
Control Data, IBM, Memorex,
Diablo, DEC, Ampex
Shugart, Micropolis,
Priam, Quantum
Seagate, Miniscribe, Maxtor,
Micropolis, Computer Memories
Conner, Quantum, Maxtor,
Western Digital, Seagate
Prairietek, Quantum,
Conner, Western Digital Market
Size
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Kirin and Asahi share of Japanese Beer Market: 1949 – 2001
11
Source: Timothy James, Resource development in firms: New product development and organizational change in the Japanese brewing
industry, University of Washington, 1992: table 5.8. Nikko Weekly.
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The Wal-Mart Tsunami
12
1971
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The Wal-Mart Tsunami
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1974
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The Wal-Mart Tsunami
14
1977
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The Wal-Mart Tsunami
15
1981
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The Wal-Mart Tsunami
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1985
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The Wal-Mart Tsunami
17
1990
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The Wal-Mart Tsunami
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1992
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The Wal-Mart Tsunami
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2004
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20
Goals
1.Enable corporate
capacity to build 300
stores per year
2. Deliver 1st 1,000 stores
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Wal-mart’s World
21
© 2006, The New York Times Co.
August 1, 2006
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Defenders Eventually Lose
22
1935 1955 1975 1995 2005E
Expected years in S&P 500
– Cultural lock-in
– Blindness to disruptive
technologies
– Strategic-operational
imbalance
– Limitations of operating
organization
– Low genetic diversity
Many Pathologies…
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The Pace of Change is Increasing
23
Source: IBM’s Global Innovation Outlook, Joseph Jacobsen,
Organizational and Individual Innovation Diffusion, 2004
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The Encyclopedia Britannica Story
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OK Go Goes Viral
25
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Bell Labs
27
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NASA Pavilion on InnoCentive
28
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InnoCentive Pilot: Challenge Data and
Statistics
29
Challenge Title Ctr Posted Deadline Proj Rms
Sub Award Date
Award Amount
Improved Barrier Layers … Keeping Food Fresh in Space
JSC - SLSD
12/18/2009 2/28/2010 174 22 5/7/2010 $11,000
Mechanism for a Compact Aerobic Resistive Exercise Device
JSC - SLSD
12/18/2009 2/28/2010 564 95 5/14/2010 $20,000
Data-Driven Forecasting of Solar Events
JSC - SLSD
12/22/2009 3/22/2010 579 11 5/13/2010 $30,000
Coordination of Sensor Swarms for Extraterrestrial Research
LRC 2/27/2010 4/26/2010 423 37 6/4/2010 $18,000 (3)
Medical Consumables Tracking
GRC 5/17/2010 7/27/2010 365 56 in progress $15,000 (3)
Augmenting the Exercise Experience
JSC - SLSD
5/27/2010 7/27/2010 229 18 9/20/2010 $10,000
Simple Microgravity Laundry System
JSC - EA
5/27/2010 7/27/2010 598 108 9/21/2010 $7,500
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2900 Solvers – 80 Countries
30
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Ad Agency Video
31
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Lego
Self organized brick design
Mindstorm: components and software
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Emerging New Product Identity Challenges:
Existing Organizational Identity
33
1990 1995 2000 2005 2010
Disruption
Brick Systems Interplay Bites & Bricks
Adult Fans of LEGO (AFOL) generated on-line/off line communities
Organizational identity
Emerging new product identities
LEGO Mindstorms: LEGO gives fans “the right to hack”
Antorini, 2008
Schultz et al. 2005
Dominant closed & introverted Fans: ”Shadow Market” Subcultures: ”Wild Men”
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34 Adapted from Business Week, Oct. 30, 2000, pp. 80-81
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Ball Corporation
35
Glass
1880 1910 1940 1960 1970 1980 1990 2000
Aerospace
Metal
Plastic
$5B
$4B
$3B
$2B
$1B 1996
During these 132 years, the
company has made four
distinct transformations.
John Fisher, 42
1998
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Charles Darwin
36
“It is not the strongest
of the species that
survive, nor the most
intelligent, but the
one that is most re-
sponsive to change.”
“Those who live by the sword… will be shot by those who don’t.”
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The Innovation Paradox
37
Why Do Winners Become Losers?
• Not A New Phenomenon
• Common Across Industries
• Seen Around The World
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Why Do Successful Firms Fail?
38
• WRONG STRATEGY?
• WRONG TECHNOLOGY?
• STUNTED EXECUTION?
• BAD LUCK?
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39
The young Assistant Secretary of the Navy stands with
Admirals McKean, left, and Sims in 1919.
Photo courtesy of Franklin D. Roosevelt Library.
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Innovation and Organizations
40
Market
Results Critical Tasks/
Interdependencies Formal
Organization
Culture
Talent
Business
Design
Marketplace
Insight
Innovation
Focus
Strategic
Intent
Performance
Opportunity
Strategy Execution
Leadership
Values
Strategic Insight Strategic Execution
Critical Tasks/
Interdependencies
Values
Gap
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Performance and Opportunity Gaps
42
• Performance Gap: Our revenue growth over the past 10 years has lagged the
market (4% vs. 8%). Our goal is to break out of this pattern of low growth and
achieve 10% profitable revenue growth in the next 24 months. Achieving this will
result in an estimated $5 billion in top line growth.
• Business Owner: VP of Line of Business
• Performance Gap: The firm has grown dramatically over the past 5 years. During
this period the quality of our products has declined. Our attempts at introducing
six sigma have failed and we have lost 5 points in market share in the past 12
months. Each point lost represents roughly $500 million in revenue.
• Business Owner: VP Quality
• Opportunity Gap: Current revenue growth per customer in our existing markets is
growing only slowly (5% per annum) and customer expectations are increasing.
If we are able to move up the stack and provide solutions rather than point
products, we should be able to increase revenues and profits by 20% over the
next 3 years.
• Business Owner: Division GM
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Strategic Innovation and Change
43
Fit Performance
Strategy
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Informal Organizations (Culture)
44
Norms…dress, working late, conflict resolution
Values
Communication and influence patterns
Climate…collaborative, teamwork, standards
Core beliefs…what we believe in
Power/politics
Key roles
Conduct multiple
levels of analysis,
e.g., unit, inter-
unit, organization
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Informal Communication Networks
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Align Employee Objectives to Strategic Priorities
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8. Institutionalize the New Culture: A New Strategy
Management Office Coordinates the Six Stage
Management System
results
performance
measures
Process
Initiative
EXECUTION
performance
measures
results
1
3
4
5
6
• Mission, Values,
Vision
• Strategic
Analysis
• Strategy
Formulation
DEVELOP THE
STRATEGY
• Strategy Map /
Themes
• Measures /
Targets
• Initiative
Portfolios
• Funding / Stratex
TRANSLATE THE
STRATEGY
ALIGN THE
ORGANIZATION
• Business Units
• Support Units
• Employees
PLAN OPERATIONS
• Key process
improvement
• Sales planning
• Resource capacity
plan
• Budgeting
• Profitability
Analysis
• Strategy
Correlations
• Emerging
Strategies
TEST & ADAPT
• Strategy
Reviews
• Operating
Reviews
MONITOR & LEARN
Strategic Plan
• Strategy Map
• Balanced
Scorecard
• Stratex
Operating Plan
• Sales Forecast
• Resource
Requirements
• Dashboards
• Budgets
2
Plan the Strategy:
Develop, Translate and
Align
(Stages 1-3)
Execute the Strategy:
Link to Operations,
Monitor, Learn and Test
(Stages 4-6)
SMO
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Principles of TQM
48
1. Customer focus
Ensure that customers drive quality
2. Visible leadership & empowerment
Involve everyone
Small group activities
3. Process mapping & benchmarking
Treat everything as a process
4. Aggressive improvement goals
Defect reduction Cycle time reduction Customer satisfaction
5. Build in quality from the start
Tanguchi methods Robust design
6. Solve problems using facts and data
Common measurement system The tools of TQM
7. Common values and language
Education/training (prerequisite) Motivation & recognition
8. Creation and diffusion of “success stories”
Start a critical few TQM projects
9. Action being taken
TQM is an executive’s responsibility
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Congruence is a double-edged sword:
The failure of success
• Size leads to structural inertia
• Age leads to social inertia
• Success leads to pride and arrogance
50
Organizational
Growth and
Success
Internal
Forces for
Stability
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Inertia dangerous in a rapidly changing environment
When environmental situation changes dramatically, managers
typically:
• Increase commitment to the status quo
• Decrease vigilant information search
• Increase conformity pressures
Or, do more of what we do best!
51
Fit Success Inertia
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Examples
52
Existing
technology
Threat
Ice Refrigeration 300%
Gas Lamps Incandescent Lamps 500%
Telegraph Telephone 150%
Vacuum Tubes Transistors
Response
(percent increase)
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Examples
56
Existing
technology
Threat
Ice Refrigeration 300%
Gas Lamps Incandescent Lamps 500%
Telegraph Telephone 150%
Vacuum Tubes Transistors
Response
(percent increase)
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Colorado Portland Cement Company
Executive Team Structure
58
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Innovation Streams
59
Incremental Architectural / Modular Radical
New
Existing
TECHNOLOGY
MARKETS
Fashion Lens
(Ciba)
Ciba/Tilt (Wheat)
Analog Devices
USAToday
ASIC/IBM
Ciba/Tilt (Corn)
Ciba Vision (Soft Lens)
Flat Bed Scanners (HP)
Analog Devices (MEMS,
DSP)
Vysodine (Ciba Vision)
Knitting (HP)
USAToday.com
Analog Devices(DSP)
Firestone/ Radial
Analog Devices (IC)
Ciba / Seeds
Disposable & Extended
Wear Lens (Ciba Vision)
Network Chip/IBM
Continuous Aim Gunfire
HP/Lobo,Condor
Disk Drives
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Ambidextrous Designs, Innovation Streams &
Dynamic Capabilities
60
Executive Team
Multiple strategies
Single vision
Few Core Values
Ciba Vision /
Vysodyne, Daily Disposables
Seiko/Quartz
USAToday.com
IBM Network Tech/Transport
HP Scanner/Zorro
Tasks
Organization
Arrangements
Individuals Informal
Mgmt. Team
Mgmt. Team
Tasks
Organization
Arrangements
Individuals Informal
Mgmt. Team
Strategic Re-orientations,
Discontinuous Change
Exploration: Multiple failures,
experiments, variants
Ciba Vision/Conv. Lens,
Seiko/Mechanical,
USAToday
IBM Network/ ASIC
HP Flat Bed Scanner
Exploitation: Consistency,
incremental change, and
continuous improvements
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Characteristics of Ambidexterity
61
J. Kelley (Meta Manager)
Group Executive
Mfg. Chris King
(Ambidextrous Manger)
Network Technologies
ASIC (Exploitation)
Network (Innovation Manger)
Transport (Innovation Manger)
Exploration
Wireless
Characteristics of
Ambidextrous Forms
• Structural differentiation of
explore/exploit units
• Integration at senior team
level
• Investment by ‘Meta
Manager’
• Targeted integration of
functional resources
• Common fate rewards
system
• Overarching vision of senior
team including both explore
and exploit
• IM internal/external, staff
external
Senior Team
Tactical
Integration
VISION: # 1 Supplier of
Network Technology chips by
2000
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The Ambidextrous Organization
62
• A single general manager and team
• A common vision and values
• Strong decentralization
• Multiple strategies, structures, processes,
and cultures -- each separately aligned
Examples: • J&J
• H-P
• CibaVision
• USA Today
• IBM
• P&G
• 3M
• ABB
• Mettler-
Toledo
• Hattori-
Seiko
• Schwab
• Fujikura
Exploitation
Exploration
Variation Selection Retention
[Horizon 1]
[Horizon 2]
[Horizon 3]
Growth
General Manager
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The Ambidextrous Organization
Ciba Vision
63
Exploitation
Exploration
Variation Selection Retention
Soft Lenses
Extended Wear, IOL
Fashion Lenses
Growth
Examples: • J&J
• H-P
• CibaVision
• USA Today
• IBM
• P&G
• 3M
• ABB
• Mettler-
Toledo
• Hattori-
Seiko
• Schwab
• Fujikura
General Manager
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Senior Team Challenges
• Clear strategic intent that justifies the importance of the
ambidextrous form
• Overarching vision and HR practices to emotionally engage
everyone
• Aligned senior team with common rewards that communicates a
consistent message
• Organizational architecture that promotes exploration and
exploitation with targeted integration to leverage firm-wide assets
• Ambidextrous leadership that tolerates the contradictions of multiple
alignments and can resolve the trade-offs required
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Ambidextrous Leadership Skills..
• Hold Paradox, Be Consistently Inconsistent
• Manage a portfolio of related experiments or projects
• Establish and communicate a clear vision
• Establish a Few Overarching Core Values
• Create an extended team for advice and counsel
• Balance opposing factors to imagine future possibilities that are
currently unrecognized market needs
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Recognize when to continue and when to abandon an idea
Build and Coach a senior Team that can deal with paradox
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Leadership Teams: Four Ironies
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Irony I: Leadership teams are composed of powerful people—
yet they tend to be under-designed, under-led, and under-resourced.
Irony II: Membership is important and coveted—
but members often don’t know who is on the team, and they do not really want
to come to team meetings.
Irony III: Members are overloaded—
but they tend to waste enormous amounts of time in team meetings
Irony IV: Authority dynamics pervade leadership teams and complicate team processes
—but members won’t talk about them.
Irony V: These dynamics are accentuated the more senior the team….
(from Wageman and Hackman, 2010)
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How do Organizations Evolve?
• Through incremental change in exploitative unit
• Proactive discontinuous change in exploratory unit
• Or, periods of convergence with increasing congruence punctuated by
re-orientations, often requiring new top management teams
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Examples
Ciba Vision
IBM Middlewear
USAToday
HP Scanner
IBM Network Tech
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Organization Evolution:
• Incremental and punctuated change or Periods of incremental change punctuated by
discontinuous change
• Executive team succession often associated with discontinuous organizational change
• Managing discontinuous change fundamentally different than managing incremental
change
Patterns in Organizational Evolution
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Magnitude of
Change
Incremental Change
Discontinuous Change
Time
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General Manager Exploitation
Exploration
Variation Selection Retention
Hardware
Life Sciences
Growth
Consulting Services
Corporate Ambidexterity at IBM
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Concentrated
Varieties of Open Innovation: Communities and
Contests
Selection
Knowledge
Solution Generation
Knowledge
Broad Narrow
Internal Firm Effort
(EMI, Lego,
NASA, Havas)
Distributed
External Selection (eg,
Voting and Approval Contests)
Internal Selection (eg Tournaments and
Prizes)
Community or Contest
(LuLuLemon; OK-GO) (Lego, Doritos)
(NASA; V&S)
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Innovation and Organization Design Logic in
Networked Information Economy (Benkler, 2006)
Logic of Communities, Peers
Autonomous, self-selected, decentralized action
Decentralized coordination; emergent social structure
Intrinsic (and extrinsic?) motivation
Non-market production; share resources and outputs
Peer, non-proprietary innovation
Open, shared IP
Social, emergent, distributed architectures
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Modularity, Knowledge Distribution, and Locus of
Innovation
Low
(Integrated)
Problem Solving Knowledge
Distribution
Task
Decomposition
Broad Narrow
Intra-Firm
High
(Modular)
Strategic
Partner (s)
Multi-Firm
Collaboration (eg,
alliances, consortia,
JV, patent pools)
Community
Contests
Open Innovation
Structural
Ambidexterity
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The Increasing Intrusion of Open Innovation on Incumbents
Internal Firm Effort
Strategic
Partner(s)
Multi-Firm
Collaboration
Community
Contests
NASA: Open Innovation Contests
Apple: Open Source Community
LEGO: AFOL & NXT Hackers,
LEGO MUPS & Ambassadors
Ambidextrous
design
Low
(Integrated)
Broad Narrow
High
(Modular)
Task
Decomposition
Problem Solving Knowledge
Distribution
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Strategic Renewal at IBM (1999-2008)
Punctuated Change at
unit level 1999 to 2008
By 2008, strategic
renewal at IBM level
Gerstner’s Innovation Challenge; Palmisano’s Aspiration to Reinvent IBM
EBO’s and SLF’s • Common Language
• Joint Executive Sponsorship
• Growth and Innovation Focused
• Intact Teams by:
• Country
• Business unit,
• Functions
• Cross-unit
• Gaps, Diagnosis, and Action Bottom Up Systemic Themes
• Community dialog on common root
causes
• Common culture, metrics,
interdependencies, leader behaviors
• Systemic, integrated action owned by
corporate executives
Top Down Challenge and
Executive Sponsorship High Expectations; Substantive and
Symbolic Involvement
Fact based dialog and conversations
across communities
Idiosyncratic root causes
Action and follow-up
Learning about leading change
shared across units
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The Art of Strategic Renewal
1. Select growth aspirations that connect with people emotionally
2. Treat strategy as a dialogue as opposed to a ritualistic, document-based planning process
3. Use experiments to explore future possibilities
4. Engage a leadership community in the work of renewal.
5. Apply execution disciplines to the effort.
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LCOR in Action: Content of Change
LCOR Model helps leaders make decisions about why change
(strategy), what to change (execution) and outputs (gaps).
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Executive Task Forces apply model to diagnose and solve strategic problems in the business.
Each employee has a ‘mouse mat’ with the model completed for their business – explained strategic goals.
All executives trained in the method; used for business planning process. Use to stand-up new businesses.
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LCOR in Action: Process of Change
LCOR as a ‘Leadership Forum’ provides a process for accelerating
transformation efforts by engaging large groups of leaders.
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‘Strategy as dialogue’ – 5k executives participated in SLFs
R&D team use as method for building plans for new, disruptive projects
Transformation to support $650M capital investment; 8 sessions, 500 executives
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LCOR in Action: Value of Method
Tangible
• Business goal/output driven
approach
• Strategic alignment integrates
disparate leadership agendas
• Discipline of root cause analysis
• Research-based approach
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Intangible
• Leadership Forums create
common purpose
• Transparent method, enables
openness about tough issues
• Dialogue enables issues to be
solved, rather than find
someone to blame
• Leadership and culture
embedded, not an add-on to
business conversations
LCOR Method tackles both the tangible – logical, managerial concerns – and intangible – human, leadership – dimensions of transformation.
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Extreme Toyota
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A state of disequilibrium in which radical
contradictions coexist, propelling Toyota
away from its comfort zone and creating
healthy tension and instability within the
organization
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Key Words for Understanding Toyota
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Contradictions
Opposites
Paradoxes
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Toyota’s Contradictions
• Cultivating frugality while spending huge sums
• Operational efficiency as well as redundancy
• Cultivating stability and a mindset of paranoia
• Bureaucratic hierarchy and freedom to dissent
• Moving gradually and also taking big leaps
• Relatively low executive pay but self-actualization
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