Digital tactics of doingbusiness for Vinzer HomeMake your home specialwith the Swiss online store.

The task we faced was the complex client’s business pro-cesses systematization.

Therefore, we took the con-ceptual usability, simplicity in the product choice and high speed of purchase as the web-site’s strategy basis.

Single on-line platform

basic solution for automation and integration of ERP, CRM, WMS for complete and objec-tive consolidation of off-line and on-line sales.

Digital Business Tactics:• Grouping and sorting of the home products entire seg-

ment by blocks (both locomotive and satellite brands of the Vinzer Group);

• Implementing of automatic unloading of goods on the site with tracking of availability within all stores;

• Integrating of tracking sales channels in the card of the order;

• E-mail marketing for returning customers who have not completed their purchase;

Development solutions:

• Automatic goods uploading with tracking of their availabili-ty in all the stores

• Tracking sales channels in the order card

• Automation of each product seo optimization with auto-matic redirects

• Automation of templates distribution and flexible manage-ment of the discount system.

Results:

230%

minimization of time and human resources for pro-ject management, that allowed increasing the project profitability for the first month by

The ideas come to life in our hands!

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