PR Tactics in the Digital Age

Deanna FerrariWordWrite Communications • November 12, 2009

About me• Graduate of Slippery Rock University (B.S.,

Public Relations)• Board member of PRSA Pittsburgh• Former Assistant Account Executive at

MARC USA• Account Executive at WordWrite

Communications, Wexford, Pa.

The times are changing . . .

Print is shrinking . . .

The old way . . .

Your Brand Your Audience

The NEW way . . .

Your Brand Your Audience

The old way . . .

The NEW way . . .

The old way . . .

The NEW way . . .

Where do you start?• Research

– Which social media community do we belong in? – How can we reiterate our business philosophy into the space?

• Listen– Watch, learn, observe, and record

• Evaluate– What did you learn?– What are your customers/audience saying about YOU?

• Designate– Start in one channel– Determine the social media person or team

• Go!

See what others are doing

Use new (FREE) tools

How fast will I see results?

It takes time and patience

Source: Brand Builder

Financial Results WILL Happen

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Examples WordWrite has done . . .

Client example

It all comes back to PR basics• Engagement• Great communication - on and offline• Delivering succinct messages • Facilitating messages• Telling great stories for your clients

Social media is simply a tool to expedite this communication

Questions? Additional Comments?

Twitter:@dferrari / @wordwritepr

Online:deannaferrari.com / wordwritepr.com