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Digital Sales ServicesMobile Products and Solutions

Angela Gustafson, Internet BroadcastingAugust 2011

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Introduction

Mobile advertising is one of the fastest-growing advertising sectors, with revenue projected to approach $4B by 2015.

What does that mean for you?

This session will provide you with all you need to know about Mobile including mobile websites, smart phone Apps, SMS Text promotions, best practices and examples.

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Today’s Agenda

• Why Mobile? • What are examples of Mobile Products

and Services?• Who should you target?• How can you capitalize? • What does IB have today for mobile

solutions ? • What does IB have planned for the

future?

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Borrell Associates – March Conference

“If your plans don’t include Mobile then your plans are not finished.”

Wendy ClarkSVP Integrated Marketing

Coca Cola

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Mobile Ad Spending

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2011 2012 2013 2014 2015

Year

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ns

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Mobile Ad Spending

• Overall Mobile Ad spending to increase$4 billion in 2015

• Local mobile advertising spending to increase 600% by 2015• Now: 51% mobile ads = local • 2015: 70% mobile ads = local

•http://www.dmnews.com/mobile-ad-spending-to-increase-406-by-2015-biakelsey/article/205993/

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Smartphone Market

• Smartphone• High End Mobile Phones

• Market to grow 55% in 2011

• Predicted to nearly double by the end of 2015.

Source: MediaPost News, June, 2011

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=152100&nid=127697

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Smartphone Market

• Smartphones run mobile operating systems• Apple iOS (IPhones)• Google Android (Droid Phones)• BlackBerry OS (BlackBerry Phones)• Windows Phone (Nokia Phones)

• 39% of smartphone owners = Android• 28% of smartphone owners = Apple • 20% of smartphone owners = BlackBerry

Source: MediaPost News, July, 2011

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153864&nid=128746http://blog.nielsen.com/nielsenwire/?p=28516

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Tablet Market

• Tablet• A complete mobile

computer• Most well known is the

Apple iPad

• 12% of the U.S. uses a tablet regularly.

• Predicted to double by early 2012.

Source: ClickZ, June, 2011

http://www.clickz.com/clickz/stats/2078241/-thirds-smartphone-tablet-owners-watching-tv

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Mobile + TV

• Over 68% of tablet and smartphone owners use them while watching TV.

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Mobile Ad Effectiveness

• 50% of users exposed to Mobile Ads took action

• Users are looking for Local

http://searchengineland.com/google-50-%-of-smartphone-users-exposed-to-ads-took-action-74760

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What are examples of Mobile Products and Services?

• Mobile Websites• Smart Phone Apps• SMS Text Services• Contesting• QR Codes

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Mobile Websites

• Commonly called WAP Sites• A WAP browser is used for small mobile

devices • A WAP/Mobile site is version of the main

Website that is formatted to display properly on mobile devices

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Mobile Websites

• Many of our clients partner with third party providers such as LSN or News Over Wireless

• ibPublish2 will provide opportunities for Mobile site display

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Mobile Websites

• Advertising Placements• Mobile Banner Ads• Mobile Jump Pages• Mobile Rich Media• Mobile Pre/Post-roll

Mobile Banner AdMobile Jump PageMobile Rich Media

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Mobile Video

• Converted from Web Video

• Flash video is not supported on some mobile devices

• Offer pre or post-roll opportunities with premium rates

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Smart Phone Apps

• Third Party “web Applications”• Users choose to download Apps • Currently created by Third Parties

News Weather Special Interest

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Smart Phone Apps Trends

• Companies using Apps to reach consumers directly instead of ads

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SMS Text Promotions

• Short Message Service (SMS) • Short text messages

between mobile phone devices.

• 2.4 billion active users• 74% mobile phone

users

• SMS Text Promotions• Text to __________

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Couponing Trends

• Location Based Deals• Coupons in mobile games when

people reach certain points in the game

http://www.businessinsider.com/future-of-mobile-advertising-2011-6

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Contesting

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QR Codes

• QR code (Quick Response code) • A 2-D code that is readable by dedicated

QR barcode readers and camera telephones

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How do I get a QR Code?

• Go to a QR Code Generator• http://qrcode.kaywa.com/

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• Air Travel

• Automotive

• Cable

• Fast Food

• Financial

• Health

• Law Offices

• Recreation/Entertainment

• Real Estate

Mobile Spending Categories in 2011

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How can you capitalize?

• Target advertisers that are looking to reach a new audience

• Approach existing advertisers with a different strategy

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How can you capitalize?

• Package specific sponsorships• News, Weather,

Sports, Entertainment

• Mobile Site and Smart Phone App

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How can you capitalize?

• Offer convergence opportunities • On-air tags• Cobranded Ads• Mobile Sign-up Page presence

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Mobile in Oklahoma – Homeland and Platt College – Mobile and App Sponsor

Visit WAP.KOCO.COM sponsored by Homeland Grocery...Download the KOCO.com Smart Phone App sponsored by Platt College…

for all your news on the go!

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Mobile in Orlando – Valencia College Text to Win

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Mobile in Sacramento – Roseville Auto Mall – Text to Take a Test Drive

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Mobile in Kansas City – Santa Fe TowingMobile App Sponsorship

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Mobile in Kansas City – Reece and NicholsMobile Website Sponsorship

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What does IB have today?

• Mobile Banner Ad Creation and Serving

• Mobile Jump Page Creation and Serving

• Integration with Third Party Vendors

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What does IB have planned for mobile solutions in the future?

• ibPublish2• We are dedicating a team to focus on

what are the right mobile products and strategies

• We are forging relationships with third party vendors to become your one stop shop for mobile

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Review

• Huge opportunities in mobile• Various Mobile Products and Services

available• IB is investing in Mobile

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Questions?

THANK YOU!

NEXT DSS SESSIONS

AD STRATEGY - Conquering Online ObjectionsYou instinctually know how to match up against your competition when matched up against print,billboard, radio, cable and broadcast stations. We will help you have the same confidence whenselling online through role-playing, framing Appropriate responses, reasoning versus industrytrends through hard research.

*****Please note there was a mistake with the times on the calendar************Monday, August 8 1pm CT (Please note the change in schedule)Friday, August 12 8:15 am CT

AD SOLUTIONS – What do I have available to Sell?Every salesperson needs to know what’s available for them to make money. This session willreview basic ad products that are available to all customers. We will also review IB’s selling toolsincluding the Creative Showcase, Create Your Own Ads Tool, and the Product Catalog.

Friday, September 9 8:15 am CTMonday, September 12 1:00 pm CT (making up for Labor Day holiday