JULYMONTHLY DIGITAL REVIEW & TRENDS

Agenda1. Monthly specials

2. BAM’s fav

3. Game / Contest

4. Website / Social

5. Inspirational Moments

Monthly Specials

Stats of the month

Source:http://www.adweek.com/news/technology/parents-are-increasingly-using-mobile-devices-back-school-shopping-172370 http://www.marketingdive.com/news/study-publishers-native-facebook-videos-get-268-more-shares-than-article/422764/

Back to school : Around 60% of parents plan to buy one thing on a mobile device and 30% plan to do a fourth of their shopping.

Native videos on publishers’ Facebook pages get 268% more shares than article links.

Source:http://keyhole.co/preview_new

#prayfornice

(From July 15th - July 19th)

App of the month : Prisma

Source: http://creapills.com/application-photos-oeuvres-art-prisma-20160712

WHAT● Prisma is an application that

turns photos into works of art. ● Users have to select a photo,

and apply the filter that matches their preferred style (Van Gogh, Picasso, Mondrian, Munch ...).

WHAT WE THINK

● Great upgrade for filter lovers● Adds that certain artistic flare to

your photos you've been missing● Very simple and easy to use

BAM’s fav

Pokémon Go

Source:http://www.infopresse.com/opinion/thoma--daneau/2016/7/12/pokemon-go-quand-le-jeu-l-emporte-sur-la-vie-reelle

WHAT● The Pokémon Company launched a game where users

have to walk out of their house to catch Pokémon (virtual) scattered all over the world.

● In 4 days, the game generated almost as many uses as Twitter.

● The game has added $ 7.5 billion to the value of Nintendo

WHAT WE THINK● The game offers a possibility to business that target

gamers to surf on this trend by creating content related to the game, offering places to play, etc.

● Opportunity for brands to feed off the success of the game's use of augmented reality.

● The interactive game is a fun way to create engagement.

Brand engagements

Source:http://www.infopresse.com/opinion/thoma--daneau/2016/7/12/pokemon-go-quand-le-jeu-l-emporte-sur-la-vie-reelle

Game / Contest

Source: https://layssummerclassics.ca/

Lays launched #LaysSummerClassics Contest

WHAT● Participants are asked to take a personality quiz to

discover what kind of classic summer they are.● Participants can get a chance to win $10,000 and

weekly prizes.● Participants can get more chances to win by sharing

the hashtag

WHAT WE THINK● Fun way to create engagement. ● Creates a good relationship between the brand and

consumers.● Well executed with a microsite, hashtag, game and

social posts.

Website / Social

Source: http://www.infopresse.com/article/2016/6/29/dove-celebres-toutes-les-femmes-avec-mabeautemonchoix

Dove launch the My Beauty My Say campaignWHAT

● Dove attacks the clichés associated with the appearance to value women and their personal achievements.

● The concept of the campaign is presenting nine women’s stories and how they refused to let judgments about beauty and appearance to hinder their achievements.

● A hashtag was used to start the conversation on social.

● The campaign, already seen by 19 million people in the world (whose two million in Canada). The objective is to get 20 million views by 2020.

WHAT WE THINK● Consistent with their previous campaigns of self

confidence and loving your natural beauty. ● Good way to reach a large young audience.● Great way to encourage consumer engagement by

having them share their stories using #mybeautymysay.

Click here to watch the video

Inspirational Moments

Source:http://creapills.com/parodie-spice-girls-inegalites-20160707 & http://keyhole.co/preview_new

Click here to watch the video

The Global Goals launched the campaign #WhatIReallyReallyWant

WHAT● The Global Goals has created a parody of "Wannabe"

of the Spice Girls to promote women's rights in the world and to fight against inequalities.

● The campaign asked consumers to promote the #WhatIreallyReallyWant.

● The objective is to pass a message to the United Nations in Septembre.

● 705 posts on Twitter and 3,995,310 impressions in 5 days.

● A lots of celebrities joined the movement such as Emma Watson, Victoria Beckhams, Jamie Oliver, etc.

WHAT WE THINK● Fun and emotive way to support their message. ● Using a song that was popular in the 90s will target

people that are now active on social media and help them to remember the message.

THANK YOU!