superior digital july 2014
DESCRIPTION
Exciting international FASHION EDITORIALS and a BERLIN FASHION WEEK Preview | SUPERIOR is an international MAGAZINE featuring the urban creative scene of fashion, design, art, culture & lifestyle in the most exciting cities around the globe. SUPERIOR MAGAZINE stands for of high-quality fashion photography & film by young vanguard photographers and filmmakers, exclusive interviews with artists, designers and other cutting edge creative people and it is full of stories and insights to enjoy urban culture & lifestyle. SUPERIOR MAGAZINE comes out in English as ONLINE magazine, as a monthly DIGITAL and on-demand PRINT publication as well as an exclusive print edition once a year. | Additionally SUPERIOR has launched its first bi-lingual city magazine SUPERIOR BERLIN [www.superior-berlin.com]TRANSCRIPT
JULY 2014
#JULY2014
Maga
zine
for
you
ng vanguard fashion & art phot
ography • www.superior-mag.com
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DIGITALEXPLORE THE SUPERIOR SIGHT OF BERLIN
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DIGITALEXPLORE THE SUPERIOR SIGHT OF BERLIN
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BFW A/W 2014
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spring/summer 2015
JuL 8–10
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STATION-Berlin
spring/summer 2015
JuL 8–10
www.premiumexhibitions.com
STATION-Berlin
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ONLINE
T O YOU.C O N N E C T E Dconnected to fashion
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# Imprint
PUblIShER SUPERIOR Publishing UG (haftungsbeschränkt) Lychener Strasse 76, 10437 Berlin
ChIEf EdItOR V.i.S.d.P. Tom Felber / [email protected]
PhOtOGRAPhy dIRECtOR Marc Huth / [email protected] CONSUltANt Simon Heeger / [email protected]
ARt dIRECtOR Marc Huth / [email protected] GRAPhIC EdItOR Franziska Raue / [email protected]
EdItORIAl dEPARtMENt [email protected] [email protected]
PR MANAGEMENt [email protected]
# Editorial
Dear readers,
Next week Berlin will turn into a fashion me-tropolis again. At Berlin Fashion Week desig-ners from across the world will present their Spring/Summer 2015 collections at fashion shows, showrooms, trade fairs and a lot of other events. In this issue’s #FASHIONWEEK part we like to draw your attention to some of the highlights of Berlin Fashion Week.
We give an overview what happens at Mercedes-Benz Fashion Week Berlin. You can read the respective show reports online on our homepage. Furthermore we introduce DECODED Fashion @ PREMIUM, bringing together the fashion & tech industry for innovative business models.Read also an interview with Magdalena Schaffrin, coordinator of GREENSHOWROOM and ETHICAL FASHION SHOW BERLIN, and Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt which organizes both exhibitions. Additio-nally we present some great labels with a high ethical & sustainable standard which you will find at the GREENSHOW-ROOM and the ETHICAL FASHION SHOW BERLIN next week. As we are again media partner for BERLIN FASHION FILM FESTI-VAL we made an interview with Niccolò Montanari, one of the founders of BfFF. And we show you the BfFF jury.
Furthermore we show you a collection of fashion editorials from metropolises all around the globe. From the streets of Tokyo to the rooftops of Los Angeles.
Enjoy our July issue,
best
Tom, Marc and the whole SUPERIOR team
July 2014
# EdItORIAl
# fAShION WEEK
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Joan Minder
»tOKyO StREEtS«
Gregory Keith
»PAPERdOll«
Irina vasilkovskaya
»tIME tO PlAy«
bERlIN fAShION WEEK S/S 15
John Brömstrup
»hOtEl SAvOy«
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ewerk Berlin, 8 – 10 July 14
IF YOU DO IT RIGHT, IT WILL LAST FOREVER
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david Curleigh
»bAth tIME«
Aleksey Gorbunkov
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lars hillen
»SECREt GARdEN«
132Dustin Hollywood
»lOvE IN thEGOldEN dESERt«
JULY 8TH — 10TH 2014
KÜHLHAUS LUCKENWALDER STRASSE 3 10963 BERLIN
WWW.SEEKEXHIBITIONS.COM
S E E KS P R I N G / S U M M E R 2 0 1 5
Aleksey Gorbunkov
»ROOf«
Dustin Hollywood
»lOvE IN thEGOldEN dESERt«
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24 EthICAl fAShION ShOW bERlIN & GREENShOWROOM
INtERvIEW: NICCOlò MONtANARI JURy
trends, reports & photos:out after Bfw
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22 MERCEDES-BENZ fAShION WEEK bERlIN
42 dECOdEd fAShION @ PREMIUM
INtERvIEW: MAGdAlENA SChAffRIN & OlAf SChMIdtJOhANNA RIPlINGER StUdIO ElSIEN GRINGhUISdEEPMEllOlANIUSROyAl blUShfORMAtGOOdSOCIEty
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view Fashion Shows
# Magdalena, this season the Greenshow-room is back in Hotel Adlon. Do you feel like coming home? Why did you move back?
Magdalena Schaffrin: In our 10th sea-son – the Greenshowroom feels very much at home in the Hotel Adlon Kempinski. As the Greenshowroom follows a concept that unites luxury with sustainability, the Hotel Adlon Kempinski offers the right ambience for us. It is centered in the Berlin Fashion Week and closer to Ethical Fashion Show Berlin at the ewerk. For the first time in July, the Greenshowroom will have a more gen-erous room layout. During the three-day trade fair the showrooms will no longer be accommodated in hotel suites. Instead, the trade fair format will be spatially more open and will occupy larger rooms – the Berliner Salons. All in all we are happy to be back in the Adlon and are excited about the 10th edi-tion of the Greenshowroom and the Salon-show.
GREENSHOWROOM & ETHICAL FASHION SHOW
BERLIN
# Will Greenshowroom again in Hotel Adlon be the same as it was until last year or did something change?
Olaf Schmidt: As Magdalena has already said, exhibitors and visitors can expect a new concept in comparison with previous seasons, with a significantly more generous allocation of space. We think that this will show off our exhibitors' presentations to bet-ter effect. A major highlight of the trade fair will be the traditionally well-attended Salon-show. We have managed to book the ball-room for this – the largest room in the hotel – and thus to create an exclusive atmosphere. At the same time, the Salonshow is set to be more extensive than ever before: 70 differ-ent 'looks' from the coming spring and sum-mer collections in the Greenshowroom and the Ethical Fashion Show Berlin will be on show to be admired.
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Interview by Tom Felber for SUPERIOR Magazine with Magdalena Schaffrin, coordinator of Greenshowroom and Ethical Fashion Show Berlin, and Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt which organizes both exhibitions.
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# Besides this relocation, what can we expect from this season's Greenshowroom?
Olaf Schmidt: There is a particular focus in the Green Showroom on business fash-ions this season. The new Gotsutsumu label will be there as the first ever label for gen-tlemen's suits to have GOTS certification. Ben Weide will also be exhibiting classic suits and silk blouses. Alongside these, in the Green Showroom, there will, equally, be collections suitable for everyday wear, including bags and shoes. Selected parts of these collec-tions will also be on display in the Salonshow on 9 July 2014 at 15:30. There will, moreo-ver, be presentations of the winning styles to emerge from the collaborative project between Esmod Berlin and Messe Frankfurt. The collections were designed for a competi-tion to dress the guides (male and female) at the German pavilion at Expo 2015 in Milan.
» Exhibitors and visitors can expect a new concept in
comparison with previous seasons. «
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# What makes Greenshowroom's Salon-show so different from other fashion shows?
Magdalena Schaffrin: With our concept of combining luxury with sustainability already in 2009 we were pioneers and met zeitgeist. Fashionable yet sustainable - the Salon-show presents highlights of the Greenshow-rooms collections and thereby shows how great eco-fair fashion looks today. Labels such as Alma + Lovis, Ben Weide, Deepmello, Esmod & Hessnatur, Gotsutsumu, Inti Ferrei-ra, Lifegist, Lillika Eden, Lionel Morin, Maria Seifert Collections, Edelziege, Royal Blush, Sey Organic Jeans, Silke Handley, Skrabak, Studio Elsien Gringhuis, SomySo and Xess + Baba will showcase pieces of their collec-tions.
# What are your personal highlights at Ethical Fashion Show Berlin this summer?
Olaf Schmidt: We are looking forward to lots of new international exhibitors this year, like People Tree, Cyclus and Greenbomb. But, apart from that, the Ethical Fashion Show Berlin demonstrates - this season as in no other - that it is far more than just a fashion show. Together with the Green Showroom, it offers an extensive complementary pro-gramme, which includes lectures, panel dis-cussions and evening events, all related, in one way or another, to fashion and sustain-ability. As a result, the two trade events con-stitute Europe's largest platform for eco-fair fashion during the Berlin Fashion Week. The 'Create Green Breakfast' is worth a special mention, too. This year, we have been fortu-nate in recruiting politicians, journalists and business people to come and discuss cur-rent developments with regard to "compul-sory quality marks for textiles".
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# Which new trends in green fashion for the spring/summer 2015 season will your exhibitors show us?
Magdalena Schaffrin: In the spring/sum-mer 15 collections pastel colors are promi-nent – seen in collections from Silke Handley, Johanna Riplinger and Lifegist. The designers combine classic and elegant cuts with ten-der colors. New brands, such as Gotsutsumu, Ben Weide and Lillika Eden show sustaina-ble business looks both for men and wom-en, Lillika Eden is showing casual but office capable looks. The looks can be completed with innovative shoes from Brazil. Steps on Green have created a line of high heels with bio acrylic heels – a true material innovation. Besides professional brands we also offer student and research projects a platform at the Greenshowroom as we find it important to support young designers and new ideas. For example, in July the young research team Blond & Bieber will present their absolute-ly new method to use microalgaes as color-ants – the result is an impressive wide color palette.
» With our concept of combining luxury with
sustainability already in 2009 we were pioneers and met
zeitgeist. «
JOHANNA RIpLINGER
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By launching her own label in summer 2012 after more than 10 years of gaining expe-riences, Johanna Riplinger was finally able to follow her personal vision of sustainable fashion and creating clothes according to her idea of sensuality and femininity.Being contemporary but timeless at the same time, her clothes, made of natural fabrics like silk and organic cotton, fulfil an important aspect of sustainability and are able to com-pete economically on today’s fashion market.Johanna Riplinger gets inspiration from nature in all its facets but also from her life in Paris and the women she is surrounded by which explains the French feminine chic that runs like a thread through all her creations.
Her new collection is playful and renders homage to the beauty of life and strong women, or as Riplinger puts it: “[...] cele-brating the woman in her multidimension-al being and encouraging her to be confident and stand up for her personal choices“.
www.johannariplinger.com | visit JOHANNA RIPLINGER at GREENshowroom
text CARLA FOLLESA photos SARAH DULAY PHOTOGRAPHY hair & make up MARLENE LENI PRASSEmodel LOLITA @ EAST WEST MODELSstyling OLIVER SCHULTZE STYLING
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Interview
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JUly 2014
STUDIO ELSIEN GRINGHUIS
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According to the motto “getting the maxi-mum out of the minimum“, fashion designer Elsien Gringhuis creations are simple, con-temporary and innovative concerning form, style and construction of the pieces. Winning several prizes and awards for her first collec-tions after her graduation, the Dutch design-er had a great start into the world of fashion with her elegant, to the point kind of style embodying femininity and luxury.
Gringhuis gets mostly inspired by Nordic nature and the Scandinavian landscapes using preferably bright, deep colours like green and blue for her designs.The upcoming collection is based on the question “how to wear a square“: shapes play an important role, whether it’s circles, trian-gles or squares. All used fabrics are organic and the items locally produced.
www.elsiengringhuis.com | visit STUDIO ELSIEN GRINGHUIS at GREENshowroom
text CARLA FOLLESA photos STUDIO ELSIEN GRINGHUIS
Interview
JUly 2014
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DEEpMELLO
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It all started out with a team of creative sci-entists experimenting with several possibili-ties of tanning leather in a more eco-friendly way. They invented a natural process based on the pieplant root and established DEEP-MELLO.Working together with different designers, the collections always differ from each oth-er which makes the products extra special and rare.
High quality, sustainability and purism are essential and make for the brands typi-cal clean look. The leather is 100% produced in Germany and earned the “Certificate for Excellence in Materialdevelopment“ from the company Materialconnexion.Being an expansion of DEEPMELLO acces-sories, the Spring/Summer 2015 collection contains high-class laptop cases, etuis and bags for both men and women.
www.deepmello.com | visit DEEPMELLO at GREENshowroom
text CARLA FOLLESA photos DEEPMELLO
Interview
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LANIUS
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When Claudia Lanius founded her fashion label in 1999, her intention was to combine femininity with organic, natural fabrics and she has kept this policy ever since. Look-ing casual and dressed up at the same time, LANIUS creations accommodate themselves to the wearer’s intentions without losing their feminine silhouettes.
Whether her girl friends or strangers - strong, confident women serve as an inspiration for the designer which is reflected in each of her casual yet grown up garments. The upcom-ing Spring/Summer 2015 collection is once again characterized by the interaction of elegance and nonchalance, purity and play-fulness, underlined by the female pride and self-confidence LANIUS is known for.
www.lanius-koeln.de | visit LANIUS at Ethi-cal Fashion Show Berlin
text CARLA FOLLESA photos LANIUS
Interview
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ROYAL BLUSH
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Designer and founder of ROYAL BLUSH is ESMOD graduate Jana Keller who originally started out with her label in 2006 as a pure leather bags brand. By now the assortment includes not only bags but also other leather accessories as well as jewellery and for the first time an exclusive leather-Espadrilles line is added to the variety of ROYAL BLUSH goods this season.Jana Keller gets her inspiration from the phenomena of nature as well as the flair of fashion capitals, always the term luxury in the back of her head and trying to transfer her impressions in the typical sophisticated, ecological way that stands for ROYAL BLUSH design.
The label is based on high quality products, sustainable materials and especially the Spring/Summer 2015 collection is charac-terized by handiwork with vegetable tanned leathers and organic salmon skin.
www.royalblush.ch | visit ROYAL BLUSH at GREENshowroom
text CARLA FOLLESA photos ROYAL BLUSH
Interview
JUly 2014
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FORMAT
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Berlin-based fashion brand FORMAT is all about individuality and distinctiveness. For their creations they only use raw, organic materials such as cotton certified by GOTS or conforming to similar other organic stand-ards.
As sustainability is an important point to the people behind FORMAT, the clothes are time-less and therefore independent of season-al trends and fading hypes. The new piec-es added to the constantly growing FORMAT collection continue to be simple and pure yet stylish without any prints nor accessories.Sticking to the minimalistic, laid-back look since the beginning, FORMAT has created it’s very own look that conforms itself to the male or female wearer, bringing out his or her best qualities without being overshad-owed by them.
www.format-favourites.de | visit FORMAT at Ethical Fashion Show Berlin
text CARLA FOLLESA photos FORMAT
Interview
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GOODSOCIETY
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“We combine Italian style, American ’yes we can’ and German liability for a unique prod-uct and lifestyle,“ says GOODSOCIETY design-er Dietrich Weigel talking about the label’s internationality. Originally established in the USA, the GOOD-SOCIETY headquarter is located in Germany whilst another office is situated in Italy. All locations care, however, a lot about the sus-tainability during the process of creating val-uable, organic clothes that fit to the label’s clear yet extraordinary look.
Getting inspiration from art, nature and authenticity in it’s purest form, the clothing line is characterised by it’s simple, natural, contemporary style that runs like a threat through all the collections since the begin-ning in 2007.
www.goodsociety.org | visit GOODSOCIETY at Ethical Fashion Show Berlin
text CARLA FOLLESA photos GOODSOCIETY
Interview
JUly 2014
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The world of fashion is a world that’s chang-ing constantly at full speed. Lifestyle trends, globalisation and a growing amount of com-panies are having more and more influence on the final customer and his demands – who gets informed via internet and social media as never before. Thinking and acting interdisciplinary is of prime importance for companies that wish to position themselves successfully at todays fast moving market.
Providing an insight into the latest digital developments, PREMIUM has decided to ally with “Decoded Fashion“. At global oriented DF meet-ups the fashion and luxury scene gets together with established technology companies. By case-studies of innovative start-ups and several talks the know-how-transfer is encouraged and the connecting of different branches is supported.
At PREMIUM business, service, vision and inspiration engage with each other and therefore assure a magnificent start into the upcoming ordering season for all buyers from the high-fashion segment.
DECODED FASHION @ pREMIUM
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# Niccolò, can you describe what BfFF is about in one sentence?
Berlin fashion Film Festival is a curated event focused on fashion film, an upcoming genre considered to be the future of fashion marketing.
# When did you decide to found the Ber-lin fashion Film Festival? What makes BfFF different from other fashion film festivals?
We decided to start working on the BfFF shortly after Lisa (co-founder) and I began with our events and sales agency FIER man-agement. That was in 2010. We then met Frank Funke, founder of the film production company H & F Furore, and we decided to partner up. That's how we started with the first edition. For our second edition we partnered up with Ulf Switalski, founder of the PR agen-cy Omundo Media, as our aim was to break away from fashion film's current niche sta-
BERLIN FASHION FILM FESTIvAL 2014
tus and make it a mainstream phenomenon. The thing is, on one hand it's exciting being part of something that is growing and devel-oping before your eyes, but on the other hand you have to work twice as hard as, in some ways, you have to first of all tell your audi-ence about fashion film itself, rather than you as a festival. In the past year I have seen a lot of fash-ion film festivals coming up. I see that as a positive sign, because this shows that the awareness for this genre is spreading. We have been contacted by some of them, and we are always open to collaborations. Of course, every fashion film festival has its own personal identity, and it's important to retain that. Being the Berlin fashion Film Festival carries a lot of weight, as you are effectively representing a city renowned for its film background, creative flair, and out-standing events. We see ourselves as the creatives rebels of the fashion film festivals, focusing on the quality of the curated films, selected jury, and event production.
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Three years ago, Lisa Filippini, Frank Funke and Niccolò Montanari founded Berlin fashion Film Festival (BfFF). Tanita Hecking talked to Niccolò about BfFF and its development.
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I LIKE THIS GIRL by Henrik Jessen
# Does Fashion Film always focus on fash-ion in itself?
Fashion film, as many have said before me, is still in its infancy. There are still no precise boundaries as to what a fashion film is. Obviously, for it to be a fashion film its theme has to be fashion, but how the theme is interpreted is flexible. To answer this I would like to quote Christian Staub, last year's winner for Best Cinema-tography at the Berlin Fashion Film Festival 2013, in one of our interviews. In response to "How important is fashion in relation to the story you tell in your works? What role does it play?", he said:"It’s inspiration, first and foremost. It’s the point of origin for the film, but if it doesn’t send you in an unexpected direction, if you just try to recreate the fashion through cinematic means… Well, you’ll get either something soulless and cold and boring or something very commercial and kitsch. Take a really good music video, for example.
Remember the works of Cunningham or Jonze? I think every fantastic music video is fantastic, because it takes a core aspect of the song, but expands itself and adds a whole new creative dimension to it."
# Why did you decide on fashion film and not fashion photography? How important is fashion film?
Fashion photography is something that is embedded within the fashion world. Fash-ion film on the other hand is something rel-atively new, something people are still not entirely familiar with. This is why we decid-ed to go down the fashion film path, because there is still so much potential out there, and it's only going to get bigger. That's the rea-son behind the Berlin fashion Film Festival; with so much content out there, we want to create a point of reference for professional in the advertising, fashion, and film indus-try, something they can refer to in relation to quality fashion film productions.
# What chances will come with fashion film in the next few years?
It's hard to say how it's going to devel-op. With this year's submissions I have really noticed an exploration of fashion film as an interactive medium, something used to play with the clothing and collections. I think this is one of the direction fashion film is taking.
# Fashion Film or Fashion Photography? What will be more relevant for the fashion industry in the future?
Well, that's not within my power to know. It depends on how technology develops, on how people continue to interact with differ-ent kinds of media, and what will bring the most benefits to the designers, filmmakers and contributing artists. I don't necessarily see them as competitors.
# You received about 700 submissions this year. How long does the decision-making process take and who is spoilt for choice?
Watching 700 films multiple times it's without doubt a time-consuming activi-ty. But also very exciting. The whole pro-cess, from watching the films and allocat-ing points, to sorting short-lists, presenting them to the jury, dealing with their score, and turning it all into a strong and solid film pro-gramme, probably took us a good 5 months, give or take. It's something we don't cut cor-ners with, as it's the core of the Berlin fash-ion Film Festival.
# What was the most inspiring submission you received this year?
This really depends on whom you ask from the team. We all come from very differ-ent background (fashion, film, PR, market-
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ODDITORY by Monica Menez
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JUly 2014
ODDITORY by Monica Menez
Winners 2013
ing) which is what makes the BfFF film pro-gramme solid. I was particularly keen on Snake by Gustavo Lopez Mañas. I felt the overall the film had something very Berlin about it, combined with an amazing female cast, soundtrack, and cinematography. And of course, it did remind me of one my favour-ite films - True Romance.
# There always is a presentation at the end of the award show. Why did you decide on Russian artist Andrey Bartenev for this years’ presentation?
You can't take away the live element of a fashion show. With every edition we look for something outstanding, something dif-ferent, something that similarly to fashion film breaks the boundaries of what is tra-ditionally accepted as fashion. We saw this in our first year with Tom Van der Borght, last year with Charlie Le Mindu, and this year Andrey Bartenev also promises to put on a spectacular show.
# What will BfFF be like in 5 years?
Hard to say. In a mere three editions we have managed to become one of the leading fashion film festivals. In an another five who knows how far we will have got. Our aim as a festival is promote the fashion film genre as a whole, giving new opportunities to fash-ion designers, filmmakers and all contribut-ing artists. I have started noticing how fash-ion film is something that is starting to be taught at universities across the world, and I think this is great! How we will change in the next five year also depends on how fashion film develops. And the BfFF wants to play an active role in shaping the industry.
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JURY BfFF 2014
Casey NeistatFilmmaker
Casey Neistat is a New York-based filmmaker. He is the writ-er, director, editor, and star of the series The Neistat Brothers on HBO and won the John Cassavetes Award at the 2012 Independ-ent Spirit Awards for producing the film Daddy Long Legs.His main body of work consists of dozens of short films that he has released exclusively on the internet, including regular contri-butions to the New York Times’ critically acclaimed Op-Doc series. His online films have been viewed over 50,000,000 times in the last 3 years.
Andrea RossoCreative Director 55DSL
Andrea Rosso is a descendant of the Diesel empire and Creative Director of Diesel’s independent unit 55DSL.His creative direction, based on curiosity and passion and com-bined with his industry expertise and sport-meets-street men-tality, has grown 55DSL into a successful multinational business.
Charlie le MinduDesigner
Born in Bergerac, France, Charlie started cutting and styling hair from the age of thirteen. Charlie went on to become a Resident Hairdresser at Berlin’s nightclubs and parties. He cultivated his own technique and style, known for creations ranging from classic to trashy, wearable to insane, becoming the “Master of Haute Coiffure”.Today his work is featured by almost every important pub-lication. His client list includes names such as Lady Gaga, Kap Bambino and Peaches to name a few. His work has been exhibited at the V&A in London and the Art Athina fair in Greece.
Interview 2013
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JUly 2014
Daniel BlechmanDesigner, Sopopular
After a Bachelor in Interior Design at Richmond University in the UK, Tel Aviv born Daniel moved back to his new hometown Berlin.He developed a taste for fashion in the city, and began working as a stylist for several agencies. In 2008 Daniel found his label Sopopular, one of the most established Berlin-based labels rec-ognised with the Premium Young Designers AWARD in 2009.
Harald PetersSenior Editor Interview Magazine
Harald Peters is the senior editor of Interview Magazine. Amongst numerous publications, Harald has worked for Berliner Zeitung, Taz, and Spex. He was editor at Welt am Sonntag and became part of the Interview Magazine Germany team when it first launched. At Interview Magazine his main area of focus revolves around film.
Ingo BrackArt Director Esmod Munich
Ingo’s experience ranges from being a designer for multination-al brands like Asics, Triumph, Lacoste, and Swarovski to being a product and production designer. Since 2004 he has been working with young designers at the international fashion school ESMOD, coordinating all creative actions and global communication.
Interview 2013
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JURY BfFF 2014
Maik KählerExec. Creative Director global Serviceplan International
13 years of working in car advertising made Maik one of the most experienced car-ADs in Germany. He created international cam-paigns for Volkswagen, Mercedes-Benz, KIA Motors and BMW.Maik is a founding member of Serviceplan in Hamburg where he works today as Executive Creative Director – responsible for glob-al accounts like BMW, OSRAM and UNICEF. Design and especial-ly complex 3D installations became his big passion. His graphical work has been awarded with more than 500 international awards, including numerous Golds at Cannes Lions, One Show Design, Cli-os and ADC New York, Eurobest and the New York Festivals.
Jordan McGarryLead Curator Vimeo
Jordan started her career as a music video editor and contributor to selected titles, including Screen International, RES and Dazed & Confused.She then moved onto events programming, curating content for The British Film Institute, Edinburgh International Film Festival’s Mirrorball strand and the British Council. She spent five years as Executive Producer of Partizan Darkroom in London, before being hired as a consulting curator for the launch of Nowness.com. In 2011, she joined Vimeo as Lead Curator.
Jan LuckenbillDesigner and Stylist
Jan finished his studies in Fashion Design and became known as Germany’s youngest designer.After moving to Berlin he started collaborating with photogra-pher Oliver Rath. He’s now an established stylist for several Ger-man publications and is a contributor to fashion-focused blogs.
JUly 2014
Michael ConradBerlin School of Creative Leadership
Advertising icon Michael Conrad started his 34 year long career back in 1968.His creative leadership spans across being a Creative Director as early as 1972 to the founding award-winning agencies and taking home several “Award of the Year”. His role as a jury member has seen him at international advertising festivals, including Cannes, AdFest, Clio and Golden Drum.He is now one of the main brains behind The Berlin School of Cre-ative Leadership.
Philipp JungArtist & Founder - M.A.N.D.Y. / Get Physical
Philipp and his childhood friend Patrick Bodmer aka M.A.N.D.Y. have carved a unique niche in electronic music by consistently selecting productions that induce their audience into a somat-ic frenzy. On the platform of their aptly titled Get Physical label, M.A.N.D.Y. has achieved mas-sive success in colluding to create music that simply makes bodies move. Their foot stamping, hair flying passion is the ultimate expression of a dance music phenomenon for many years.Together, they push the boundaries of dance music to compile an enviable arsenal of electro kissing house while caressing disco and flirting with techno. Body Language was the ubiqui-tous hit of 2005 and M.A.N.D.Y.’s Fabric Series three years later cemented their reputation as two of the most captivating selectors on the planet.
MegaforceDirectors
Metronomy, The Yeah Yeah Yeah’s, MGMT and last but not least Madonna. That’s just a few of the artists they made music vid-eos for.Megaforce is an outstanding quartet of Directors formed by Charles Brisgand, Clément Gallet, Léo Berne and Raphaël Rodri-guez. As recognition of their excellent work, also for commercials for IKEA and many more, the fab four from Paris have received several awards, including UK MVA, MTV VMA, D & AD Awards, Ant-ville MVA and Club des AD.
Stefan SiegelCEO & Founder Not Just A Label
South Tyrol born Stefan gained experience working for prestigious design houses and advertising agencies in Vienna.He then worked for renowned companies such as Ernst & Young and the Merrill Lynch M&A Investment Banking group in London specialising in the Consumer & Retail sector — advising publicly listed fashion powerhouses. Stefan used his experience to launch NOT JUST A LABEL, one of the leading global platforms for emerg-ing fashion designers, ranking among the most respected web-sites in the fashion industry.-51-
shirt & skirt ZARA-52-
Time To Play
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photography by IrIna VasIlkoVskaya
production by yulIa podolyaka
make up by artem tkacheV
make up assistant margarIta terenteVa
hair by anastasIa rastVoroVa
styling by ValerIa popkoVa
model renata dzhalo @lma-53-
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Time To Play
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DIGITAL
SUPERIOR BERLIN - iPAD-App | Online | Facebook | Twitter | Instagram | Vimeo | Youtube
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Le Book 2 volumes, image-making, production & creative servicesVoL. 1 Photography / Illustration / Moving Image / Video Production / Directors / Art Direction / Magazines
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EXPLORE THE SUPERIOR SIGHT OF BERLIN
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sunglasses PRAdA
photography by gregory keIth
make up by chrIstopher mIlone
hair felIcIa nelson
model IsaBella farrell @ one.1 management
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PAPERDOLL
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Fashionmagazines?We’ve got amillion free ones.
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BFW A/W 2014
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shirt top hAtRA by KEISUKE NAGAMIpants AMERICAN APPAREl
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photography by Joan mInder
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styling by moé tsukamoto
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TOKYO STREETS
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Hotel Savoy
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Hotel Savoy
photography by John Brömstrup @ syndIkat artIsts
hair & make up by trIcIa le hanne @ BIgoudI
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model romane @ spIn
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SECRET GARDEN
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Bath Timephotography by daVId curleIgh
photography assistant kornelIa nIemczycka
hair & make up by martIne l'heureux
styling by kahdy tamadInda
model kate @ montage models
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swimsuit AQUAdIlARArings WINNERSheadband ZARA
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March 2014
S U B M I T
YOUR
E D I T O R I A L
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ROOF
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photography by aleksey gorBunkoV
production by art georgIeV
make up by stacy rosas
styling by Jordan stolch
model monIque JacquelIne
bodysuit fAIRGROUNdearrings GWAAN
boots ChRIStIAN lOUbOUtINcuff fAIth ANd MAEvisor StylISt'S OWNhandbag MARC JACObS
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18Max Modén
»lAyERS fOR lAyERS«
Dustin Hollywood
»lOvE IN thEGOldEN dESERt«
Kim lang
»thE EyES Of A GORGON«
Jaime Johnson
»blUE MONdAy«
Zoë Noble
»REd ROOM«
Click on the image to view the full Editorial
EdItORIAlS fROM JUNE@ SUPERIOR ONlINE
JUly 2014
Moritz Fuchs
»IN bEtWEEN«
Kate Andrews
»I GO tO SlEEP ANd IMAGINE thAt yOU'RE
thERE WIth ME«
Stefan Wessel
»thE blUE tOUCh«
tONy OttOSSON
»bREEZE«
Alo Joks
»fORtUNA«
Alberto Gonzalez
»dElICAtE blOOM«
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photography by dustIn hollywood
styling, hair & make up by lauren glasses @ the stylespace
models eden corrIgan & laura VIa
wardrobe by naVen & stylIst’s own
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DIGITAL
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Magazi
ne for
you
ng van
guard fashion & art phot
ography • www.superior-mag.com
#AUGUSt2014
coming out on august 8th 2014