KDN PP 14083/07/2012(030511)

ReviewVolume VIII No. 3 July 2012

EU

MC

CI

The Business Digest of the European Union-Malaysia Chamber of Commerce and Industry

Staying Ahead of the Curve

Charting Services Sector Growth

The second quarter of 2012 has seen the development of the Chamber in

more ways than one. We have expanded into Penang, with the Tastes of

Europe Fest - Penang, announcing the presence of the EUMCCI on the island.

We hope to hold more events and welcome more new Corporate Partners

from Penang in the future. We are also happy to announce the introduction of

our ‘Corporate Partners’ Exclusive’ series. An exclusive benefit to our

Corporate Partners, the series will only be available to direct members. Find

out more on page 13.

This quarter’s Review is focused on the Services Sector. Malaysia’s services

sector has been identified by the Government as one of the drivers for the

country’s growth which in 2010, prompted, the EUMCCI in collaboration with

its project partners to embark upon the three year EU project – ‘Enhancing the

EU-Malaysia Dialogue and Business Cooperation in the Services Sector.’

Focusing on four main service sectors – Finance, Green Technology, ICT and

Logistics - the project has lead to some great developments and activities,

including the EU Pavilion at IGEM, the Logistics Map project, the EUMCCI

Trade and Investment Forum and many other smaller, closed door discussions.

The aims of the project are to build and enhance the relations and ongoing

dialogues with various EU and Malaysian stakeholders, to facilitate enhanced

access for European companies to Malaysia and Malaysian companies to

Europe and to increase and enhance the awareness of the EU and trade and

investment relations between the EU and Malaysia. Whilst the project is still

ongoing, the success of activities such as the EU Pavilion at IGEM and the

Logistics Map project clearly indicate that the interest and cooperation

between the EU and Malaysia in the services sector is growing exponentially.

With coverage of our recent Trade Mission to the Czech Republic and Poland,

as well as the AGM and our Integrity Pledge Luncheon held in June, this issue

of Review follows on from the last, showcasing the Chamber’s busy events

schedule.

Minna Saneri

General Manager

EUMCCI Review 3

Editorial

Contents

12

6

18 26

17

3 EDITORIAL

6 CHAMBER IN FOCUS

16 EVENTSThe Courage to Speak Truth to Power

EUMCCI AGM & Integrity Pledge Luncheon

Tastes of Europe Fest 2012

22 EU & MALAYSIA NEWS

Published byEU-Malaysia Chamber of Commerce & Industry (EUMCCI)

Office AddressSuite 3.03, Menara Atlan161B Jalan Ampang50450 Kuala Lumpur, MalaysiaTel: +603-2162 6298Fax: +603-2162 6198E-mail: eumcci@eumcci.comWebsite:www.eumcci.com

EUMCCI BoardChairmanDavid Jones

Honourary TreasurerDato’ Robert Teo

Board of Directors/Representatives

Editorial CommitteeMinna Saneri – EditorRebecca SimmondsStefanie Braukmann – SPRGZaiton Hj Idrus

Contributing EditorsStefanie BraukmannJacqueline Chang

SubmissionsArticles and other materials of interest to the general membership are actively solicited and may be sent to the Chamber. All materials submitted for publication are subject to editorial review and revisions.

ReproductionNo part of the EUMCCI Review may be reproduced or transmitted in any form or by any means, electronic or mechanical without prior written permission.

Circulation3,000 copies of the EUMCCI Review are distributed, on a quarterly basis to EUMCCI members, all Embassies, industry associations and government officials with whom the Chamber has dealings as well as to European Chambers Worldwide.

Subscription ServiceSubscriptions from non-members are also accepted at RM80.00 (€28.00 abroad) for 4 issues. Individual copies may be purchased at RM25.00 (€8.00 abroad).

Designed byUR Graphic Sdn Bhd

Printed byAnekaprint & Packaging Sdn BhdNo. 6 & 8, Jalan Asa 8, Taman Asa Jaya43000 Kajang, Selangor

26 FEATUREFacilities Management: The ISS Way

Human Capital Development in Risk Management

Enhancing EU-Malaysia Business Dialogue and Cooperation in the Services Sector

34 CORPORATE PARTNER NEWS

37 NEW CORPORATE PARTNERS

On the cover:Mr Simon Lim, Managing Director - ISS Facility Services Sdn. Bhd. Photo by Studioline Malaysia Sdn. Bhd.

If your company would be interested in sponsoring the cover, please contact communications@eumcci.com

Alexander StedtfeldArtur DabkowskiAzlam Shah AliasBjarne FoldagerDaniel PansDato’ Larry GanDavid AttarFermin FautschFranz SchröderGeoffrey WilliamsHerbert Dittmar

Jan VejmelkaJari NiemiLoong CaesarLuis LopezMarco WinterMaria LiewMassimo GiannelliOlof RappSaik MalikStellios PlainiotisRon Anderson

Overall, the mission programme involved Business Matchmaking Sessions with 23 companies in Prague and 22 companies in Warsaw. The Malaysian participants also met with the Deputy Minister of Environment of the Czech Republic, the Confederation of Industry of Czech Republic (CICR), the Ministry of Industry and Trade and Czech Invest. In Poland, meetings were held with the Deputy Minister of Environment, GreenEvo, the Ministry of Economy, Polish Information and Investment Agency (PAIIZ) and the Polish Agency for Enterprise Development (PARP). Site visits were organized to Spalovna Malesice, the largest incinerator cum power plant in Prague, and to the two main Coca-Cola plants in Radzymin, Poland. The delegation also met

Several Malaysian organisations have found business opportunities in the area of waste management and recycling technologies in the Czech Republic and Poland, during a trade and investment mission entitled “EU-Malaysia Cooperation: Opportunities in Green Technology including Waste Management & Recycling Technology”. The mission was organised by the EU-Malaysia Chamber of Commerce and Industry (EUMCCI) on 15th-21st April 2012 under the auspices of the EU Services Sector Project, a co-funded project by the European Com-mission called “Enhancing EU-Malaysia Business Dialogue and Cooperation in the Services Sector”. This trade mission was part of the IGEM project scope to promote IGEM 2012.

with the Malaysian Embassies in both countries.

Both countries, the Czech Republic and Poland, offered interesting examples and models for Malaysia, for possible adoption at legislative and cluster level. There were expressions of interest to develop further trade relations with Malaysia in the field of green technology and technologies for environmental protection especially in waste management. Malaysian participants found these to be “affordable” and “relevant” to Malaysia and were pleased with the receptiveness of Czech and Polish businesses to collaborate and adapt their technologies to Malaysian realities.

EUMCCI Trade Mission delegates at the Coca-Cola plant site visit.

Malaysia Discovers Business Opportunities in Greentech in The Czech Republic and Poland“This Mission was a great opportunity to discuss and explore favourable environmental, economic and business decisions for Malaysia using the expertise, experience and the knowledge residing in Europe to embrace a greener development path.”

EUMCCI Review6

Chamber in Focus

Czech RepublicThe Malaysian delegation learnt that Czech authorities have over 20 years experience in implementing waste manage ment programmes in promoting waste recycling, turning waste into energy (“waste-to-energy”) and turning waste into business opportunities (“waste-to-wealth”). The Technology Centre, Academy of Science of Czech Republic is a good organiaational model for Malaysian Green Technology Corporation’s development. Companies pay for research and the Academy assists in finding business partners. The whole process of R&D is monitored, expanded, marketed and impact assessed. The Academy also studies gaps and issues to ensure successful implementation of projects.

PolandPoland has a policy to achieve the general EU target for member states, to a 20% reduction of CO2 emissions by 2020 with Transformation Programmes towards a Low Emission Economy and Sustainable Public Procurement for the development of small enterprises, especially via use of biomass. Poland is one of the leaders in promoting renewable energy through wind farms, biomass, light saving devices, municipal water and waste management schemes. Polish municipal offices are offering great incentives for environ mental protection and green innovation is one of the priorities of both the Ministry of Environment and the Ministry of Economy. To support this, the Environment Ministry has launched GreenEvo – the Green Technology Accele rator. This programme aims to foster inno vation and to help Polish green technologies win greater shares of foreign markets.

The Ambassador and Head of the EU Delegation to Malaysia, H.E. Vincent Piket lauded EUMCCI’s initiative in organising this mission: “The EU and EU firms are world leaders in tackling climate change and green business. But, while we lead, we do not want to stand on our own. We want to engage with emerging economies including Malaysia, to support climate actions and technological development. And we want to promote green business dynamics, as green growth means new investment and job creation.” EUMCCI General Manager, Ms. Minna Saneri, highlighted that there is significant scope for EU-Malaysian coope-ration in green technology. “This mission

Ms. Minna Saneri, EUMCCI General Manager, Ms. Beata Jaczewka, Polish Deputy Minister of Environment and Ms. Katazyna Reiter, Department of Sustainable Development, Poland.

Co-financed by: Main Organiser: Supporting Organisations:

was a great opportunity to discuss and explore the best environmental, economic and business decisions for Malaysia and to use the expertise, experience and the knowledge held by Europe to embrace a greener development path.”

The trade delegation also included the Deputy Secretary General of the Ministry of Energy, Green Technology and Water, the Under Secretary of Ministry of Housing & Local Government, and representatives from Malaysian Green Technology Corpo-ration, and Malaysian Industrial Develop-ment Authority (MIDA). EXPOMAL Interna-tional Sdn Bhd, responsible for promoting IGEM 2012, also participated in the mission to encourage European companies to exhibit at the fair, to be held from 10th-13th October 2012 in Kuala Lumpur.

Special thanks to the Embassies of the Czech Republic and foreign representative office of Poland’s Ministry of Economy –Trade and Investment Promotion Section in Kuala Lumpur for their collaboration and support in planning and executing this mission, to the EU Delegation to Malaysia for their financial assistance and continuous support and to the Malaysian delegation for their participa tion and contribution in realizing the EUMCCI’s Trade and

Investment Mission 2012. The EUMCCI would also like to thank MIDA, the Confederation of Industry of the Czech Republic, GREENEVO, the Ministries of Environment in both countries as well as both Malaysian Embassies and other key stakeholders in the Czech Republic and Poland.

Our next EUMCCI Trade and Investment Mission, to Estonia and Finland, will be held during early September, 2012. It will focus on ICT and Innovative Societies. Again, the aims and objectives of this mission are to offer Malaysian stakeholders and companies an opportunity to present and promote business and investment opportunities in Malaysia and to familiarize Malaysian stakeholders and companies with Estonian and Finnish technology and innovative solutions as well as to engage in strategic partnerships.

For more information on the upcoming trade mission to Estonia and Finland on 2nd-8th September 2012, please contact Ms. Minna Saneri, General Manager at minna.saneri@eumcci.com and Ms. Jacqueline Chang, Policy & Project Manager (EU Services Sector Projects) at jacqueline@eumcci.com or +603-2162 6298

EUMCCI Review 7

Chamber in Focus

EU-Sabah Cooperation : Biomass Potential and Opportunities

On Thursday, 22nd March 2012, Ms. Minna Saneri, EU-Malaysia Chamber of Com-merce & Industry (EUMCCI) General Mana-ger, Mr. Thomas Brandt, Head of EEGT committee and Ms Jacqueline Chang, Project & Policy Manager of EUMCCI met with YB Datuk Masidi Manjun, Minister of Tourism, Culture and Environ ment, Sabah to prepare for the one day EU-Sabah Biomass Seminar which is taking place on 21st September 2012, in conjunction with the Sabah International Exposition (SIE) 2012 (20th-24th Sept 2012) at Magellan Sutera, Kota Kinabalu. Recog nising that residues produced from palm oil waste and wood waste in Sabah are abundant and have strong potential as feedstock for power generation and eco-products manu-facturing, the Sabah Government is keen to collaborate with EUMCCI who are currently executing the EU-funded project “Enhan-

cing EU-Malaysia Business Dia-logue and Cooperation in Services Sector”. The Sabah Government is in the process of embarking on aggressive govern-ment policies to promote sustainable pro duction and con-sumption in various sectors including energy, agri culture, hospi tality and tourism.

The EU-Sabah Biomass Seminar seeks to present best practices, strate gies, and know-how on mobi lizing biomass utilisation and commerciali sation with the partici pa tion of experts from EU. The Discussion Leaders will share with participants, various business and tech nological deve lopment opportu-nities that are applicable to the Sabah landscape, sustainability strategies and

various green biomass business models using case studies from Europe.

For further information on the EU-Sabah Biomass Seminar please contact Ms. Jacqueline at jacqueline@eumcci.com

Meeting in preparation for EU-Sabah Biomass seminar

EUMCCI Review8

Chamber in Focus

GLOBAL BUSINESS ADVISORYONE STOP SOLUTIONS PROVIDER for expatriates & foreign company clients as well as Embassies and trade commercial offices

FOR OUR EXPATRIATE & FOREIGN COMPANY CLIENTS • Company formation & company secretarial solutions• Expat services• Accounting, finance & tax solutions• Legal & intellectual property services• Joint venture partner search, mergers & acquisitions• Property & insurance services• Digital / internet marketing / web designing• Recruitment & manpower outsourcing

FOR THE EMBASSIES & TRADE COMMERCIAL OFFICES• Business matching• Organising of trade delegations and

missions, business forums & panel discussions• General market survey & research reports• Internship placement for foreign candidates

EXPAT SERVICESFinance due Diligence

Finance & accounts outsourcingRight & bonus issues

Tax

ACCOUNTINGACCOUNTING RecRuitment & manpoweR outsouRcingFinance

Property services

Registration & incorporation of companies

Finance & accounting outsourcing

payRoll administRation

Global Business Advisory Sdn Bhd - 1.02, Level 1, Menara LYL, No. 12, Jalan 51A/223, 46100 PJ, Selangor - TEL: +603.2035.0733 -EMAIL: contact@gbadvisory.com.my WEB: www.gbadvisory.com.my

ACCOUNTING

Registration of patents, trademarks, copyright etc.Finance

Construction and Building Materials

Wines and Spirits

The Wines and Spirits Committee was introduced at the start of 2011. The EUMCCI Wines and Spirits Committee is comprised of market leading companies engaged in the importing and selling of wines and spirits in Malaysia. The members represent more than 50 premium brands of wines and spirits that constitute a significant portion of wines and spirits imported and consumed in Malaysia.

© J

oe S

hlab

otni

k

The Committee aims are:• To promote and establish a regular

communication and well-informed rela-tionship with Government authorities and other interested parties in order to create optimum acceptability of the branded alcohol products amongst Government authorities and other interested parties

• To advocate the distribution industry ofimported spirits, champagnes and wines to be competitive and to participate in activities of common interest for the well

being of the distribution industry; to assist to overcome any prejudice arising from any misunderstanding or miscon-ception relating the said distribution industry and to promote safe and responsible consumption of the imported spirits, champagnes and wines

• Tocollateall informationrelatingtoalco­holic beverages consumption issues; to provide a forum for the various Malaysian distributors to facilitate the exchange of ideas and information on matters of com-mon interest and to promote better relationships and understanding amongst themselves; to enhance the image of the distribution industry of imported spirits, champagnes and wines by dealing with issues in one voice.

Head of Committee: Mr. Frédéric Noyere, Managing Director, Moët Hennessy Diageo Malaysia Sdn Bhd

Deputy Head of Committee: Mr. CK Tan, Managing Director, Pernod Ricard Malaysia Sdn Bhd

The EUMCCI Construction and Building Materials Committee is the lobbying partner for construction and building material companies, architects and engineering companies. The Construction Committee aims to assist its members in addressing current issues to the government and to act as a network forum to exchange best practices. The Committee addresses issues to Pemudah, the Ministry of Works, CIBD and other authorities relevant to the industry.

Head of Committee: Mr Aat van der Horst, General Manager, Victor Buyck Sdn Bhd.

Phot

o by

Luc

ien

De P

ryck

er

EUMCCI Review 9

Chamber in Focus

PublicationsThis quarter sees the release of a number of EUMCCI publications, namely the 2012 EU-Malaysia Chamber of Commerce and Industry Trade Issues and Recommendations book, the EU-Malaysia Chamber of Commerce and Industry Key Logistics Spots in Malaysia map and the EU-Malaysia Chamber of Commerce and Industry Business Directory 2012/2013.

Available in both hard copy and digital formats, details for all three publications can be found at www.eumcci.com.

For more information or to order a copy of any of these publications please contact communications@eumcci.com or eumcci@eumcci.com

EUMCCINow Available in Print and Online

SPECIAL OFFER – purchase the EUMCCI Directory and receive the Key Logistics Spots in Malaysia map free!

IGEM, The International Green Tech & Eco Products Exhibition and Conference Malaysia, is returning to KLCC, 10th - 13th

October 2012, for the third outing of this premiere green technology exhibition.

EUMCCI is once again coordinating the EU Pavilion which this year, will feature a Green Finance Pavilion and the Siemens Business Lounge beside the regular EU Country Pavilions. IGEM 2012 aims to continue the success of last year’s event, which generated impressive statistics:

Successful EU Pavilion Returns to IGEM 2012

• 68,105tradevisitorsfrom62countries• 352exhibitorsfrom24countries• RM1.375billionB2Bgeneration• 70 B2B meetings organised for EU

Pavilion exhibitors

For the third consecutive year, booths within the EU Pavilion, booked by EU companies without a business presence within Malaysia, are eligible for a subsidy on the cost of the booth booking. All exhibitors receive a full colour one page ad or 300 word write up in the annual Green Techno-logy from Europe EU Pavilion Directory; a 3 minute video to be shown at the EUMCCI IGEM press conference and on the dedicated EUMCCI IGEM webpage and an

exclusive invitation to the EUMCCI EU Ambassadors’ and Malaysian Stakeholders’ cocktail receptions.

This is of course in addition to face to face access to relevant Malaysian Government stakeholders and all the B2B meetings as organised by ExpoMal, HSBC and Matrade at IGEM.

For more information, and to book your booth in the EU Pavilion, please contact Ms. Jacqueline Chang jacqueline@eumcci.com or visit the IGEM webpage – www.eumcci.com/events/igem2012

EUMCCI Review10

Chamber in Focus

C

M

Y

CM

MY

CY

CMY

K

Star_26.1Wx37H.pdf 1 7/2/12 11:07 PM

Exhibition visitors in discussion at the EUMCCI Defence & Security Committee booth.

The Defence and Security Committee (D&S Committee) participated at the 2012 Defence and Services Asia Exhibition (DSA)held at Putra World Trade Center from the 16th- 19th April 2012, attracting 25,000 visitors. The D&S Committee had a booth in hall 5 a perfect location just across from the Ministry of Defence booth, which housed the various chiefs of the tri-forces including the Chief of Defence Forces.

The D&S Committee booth hosted eight companies with no prior presence in Malaysia, looking into the possibilities of venturing into the region for their international expansion. These companies were from Poland, the Czech Republic, Switzerland, France and the United Kingdom as well as Malaysian defence companies representing European defence industries.

Many of these companies were interested in building Malaysian business partners as well as in the transfer of technology to Malaysia. The response from the Ministry of Defence and Malaysian delegates was very positive. Local and international delegates alike were seen at the booth, discussing with the European companies. On hand to support these business industries were the Head of the D & S Committee, Mr. Krzysztof Spławiec, Deputy Heads Andrin Raj and Alberto Ciaramicoli as well as EUMCCI staff.

Prior to the DSA exhibition, the D&S Committee made a courtesy call to the Chief of Air Force Malaysia Dato’ Sri Rodzali

EUMCCI Defence & Security Committee Participates at the 2012 Defence Services Asia Exhibition

bin Daud RMAF to discuss a potential working relationship as well as introducing the D&S Committee to the Chief of Air Force. The D&S Committee will in the near future be making other courtesy calls to the Chief of Defence Forces, Chief of Army and the Chief of Navy. These meetings will foster relations between the D&S Com-mittee and the Ministry of Defence Malaysia and harness the ties the European defence industry with the Ministry of Defence Malaysia.

Recently the D&S Committee hosted a meeting with Malaysia Industry Council for Defence Enforcement and Security (MIDES) to discuss a possible defence trade

delegation to Poland, the Czech Republic and the Slovak Republic. The meeting was attended by the Ambassador of Slovak, the Trade Commissioner of Poland, the Economic and Trade Councilor of the Czech Republic as well as from representatives MIDES, Ministry of Defence Malaysia. The defence trade mission will be the first of its kind for the Malaysian defence industry.

Contributed by Andrin Raj, Deputy Head of the Defence & Security Committee

Incorrect information about the Malaysian Dutch Business Council (MDBC) was included under the EU Country Profile: The Netherlands in our recent publication, the EU – Malaysia Business Directory 2012 / 2013.

Up to date and correct information on MDBC and the Netherlands (as well as bilateral trade between the Netherlands and Malaysia) is available on the MDBC website: www.mdbc.com.my and the Netherlands Embassy website: http://malaysia.nlembassy.org

EUMCCI apologies for any inconvenience caused by this error.

EUMCCI Business Directory correction:

The correct contact information is as follows:

Malaysian Dutch Business Council (MDBC)Unit 808, 8th Floor, Wisma Lim Foo Yong86 Jalan Raja Chulan, 50200 Kuala LumpurTel:+603­27228335Fax:+603­21418335Email: info@mdbc.com.myMr. Marco Winter – Executive Director

EUMCCI Review12

Chamber in Focus

Network:With over 30 events each year, the Chamber enables members to meet leaders in business and political spheres.

Communicate:The EUMCCI Quarterly Review reaches over 3000 companies, associations and stakeholders in hard copy and online. The EUMCCI e-bulletin is sent to over 6000 business leaders bi-monthly.

Exposure:The Chamber is online at www.eumcci.com, on Facebook and Linked In. Advertise with us on our website and in our publications.

Member perks:Attractive discounts from our member companies and vetted partners.

Influence:Raise issues via Committees and dialogues.

Online listing:All members are entitled to a listing in our online directory with a weblink direct to their own website.

Qatar Airways – EUMCCI Platinum Partner

Qatar Airways privileges for EUMCCI Corporate Partner

include: Year round discounted prices to select destinations

EUMCCI ExclusiveCorporate

Partner Benefits

To become a Corporate Partner contact us:member@eumcci.com, +603-2162 6298

or visit www.eumcci.com to sign up online

Dr. GolfThe Wellness System for Golfers

Wellness & Nutritional Screening Package for Golfers

Exclusive Price of RM350.00 forEUMCCI Corporate Partners

•ComprehensiveMedicalHistory•Anthropometry(BodyMassIndex,Height,

Weight)•BodyCompositionAnalysis•VisualAcuity•ClinicalChemistry•BloodSerology&Heamatology•UrineProfile•PostPhysicalExamination and Consulation by DR GOLF –

OrthopaedicSpineSpecialist•NutritionalScreening & Assessment by Dietitian

•CompleteHealthScreeningReport•

Make an Appointment Todayfor Your Total Wellness

Sime Darby Medical CentreAra Damansara Sdn Bhd

(CompanyNo.876408­T)

medelina.anthony@simedarby.comTel:+603­56391212Fax:+603­78460925

www.simedarbyhealthcare.com

Committee Bulletin Board:

CSR Committee: New Head and Deputy Heads

of Committee

Dr. Geoffrey Williams and Ms. Sumitra Nair and Mr. Arno Thony join the Committee as Head and Deputy Heads respectively. The CSR Committee has started the year well and plans are underway to organise a CSR Conference in September titled “Social Responsibility: The Foundations of Social Enterprise”.

Oil & Gas Committee: Upcoming Events

In July, EUMCCI and MOGSC will collaborate on a panel discussion event pertaining to upstream, midstream and downstream, security and regulatory compliance.

The EUMCCI Golf Challenge 2012 has also been confirmed for 1st December 2012 with strategic partner Fleming Gulf organising a 2 day conference on integrated operation in Oil and Gas Industry, to coincide with the tournament.

Education Committee: Education Fair

The2012EducationFairMarch17­18,2012wentwell,withahighturnout from EU universities and EU exhibitors, who were very satisfied with the number of participants and the organisation of the event. The Committee is looking forward to a July workshop: International Ranking and Malaysian Universities with Uni Malaya.

Editorial Committee: New Member

Puan Zaiton Hj Idrus has joined the Editorial Committee for the EUMCCI Review. Those interested in also joining the Committee, please contact Minna Saneri: minna@eumcci.com

EUMCCI Corporate PartnersEnjoy Special Benefits on

QATAR AIRWAYS

Great savings on all Qatar Airways European/USA/South America destinations through

authorized agents.

For more details please contact the authorized travel agent:

Diethelm Travel Malaysia Sdn. Bhd.• ForTicketing Email tkt@diethelmtravel.com.my Phone 03-2715 7878 PIC 8 consultants at service

• ForEnquiry(besidesticketing/bookings) Email corp.sales@diethelmtravel.com.my Phone 03-2715 7878 PIC Raimond Wee

EUMCCI Review14

Chamber in Focus

EUMCCI Review16

Events

The Courage to Speak Truth to Power Friday 15th June 2012

18th May 2012The Tastes of Europe Fest - Kuala Lumpur

15th June 2012The Courage to Speak Truth to Power

Recent Activities:

Upcoming Activities:

19th June 2012EUMCCI Annual General Meeting 2012

19th June 2012Integrity Pledge Luncheon

22nd June 2012The Tastes of Europe Fest – Penang

EUMCCI Events:

3rd - 4th July 2012Certified Security Awareness & Competence Manager Training

5th July 2012 Risk Management for FDIS in Malaysia Workshop

21st September 2012EU-Sabah Biomass Seminar, Kota Kinabalu

24th - 27th September 2012EUMCCI Social Responsibility Week 2012 - Foundations of Social Enterprise

15th June 2012, saw the first in a series of workshops to be held in collaboration with ICLIF. The Courage to Speech Truth to Power was a timely workshop, delivered by Mr. John Zinkin, Managing Director – Corporate Governance at ICLIF, with the purpose of informing and educating C-level staff on how an organisation in which staff are frank and open with their seniors is consistently better prepared to make the right decisions and how this can be implemented within their own businesses.

Divided into four sessions, each focusing on a separate facet of the issue, the day-long session applied the principles of good governance as a basis for a working environment with reduced workplace politics and redundant discussions, and greater innovation. The final session,

‘Speaking Truth to Power’ covered both the potential pitfalls as well as the positive outcomes of finding the courage to address concerns to those in power.

Mr. Zinkin introduced the five key principles to ‘Speaking Truth to Power’ including the

potential dangers, if not based on valid purposes and also gave key takeaways from the workshop highlighting that great leaders need honest feedback and governance to stay on track, just as the five ‘P’s of performance: Purpose, Power, Principles, People and Processes form the

well from which the questions that take ‘courage to speak truth to power’ spring from.

ICLIF is an international, Asia-focused centre of excellence delivering practical and usable leadership and corporate governance programmes. For more information on the forthcoming EUMCCI – ICLIF workshops, please contact events@eumcci.com

Delegates at EUMCCI-ICLIF workshop

“Key takeaways from the workshop highlighting that great leaders need honest feedback and governance to stay on track,...”

EUMCCI Review 17

Events

EUMCCI AGM &Integrity Pledge Luncheon Tuesday 19th June 2012

Corporate Integrity Pledge signatories, with Mr. Michael Hershman, Dato Sri Haji Abu Kassim bin Mohamad, H.E Mr. Vincent Piket and Mr David Jones.

The 20th EUMCCI AGM was held on 19th June 2012. The Executive Board, Corporate Partners and stakeholders were updated on the Chamber’s activities over the past year, including higlights such as the Trade and Investment Forum, the Europa Awards and the Tastes of Europe Fest.

One of the main outcomes of the AGM this year was the nomination and confirmation of a new Chairman and Deputy Chairman for the Chamber. Mr. Fermin Fautsch was elected as the new Chairman of the EUMCCI and Dr. Geoffrey Williams was elected as Deputy Chairman. Both will assume their new roles in January 2013.

The AGM was followed by the Integrity Pledge Luncheon. The EU-Malaysia Chamber of Commerce and Industry (EUMCCI) in collaboration with the EU Delegation to Malaysia, hosted a luncheon at the Sheraton Imperial Hotel, Kuala Lumpur, to highlight the importance of ethical practices in business and to advocate participation in the Integrity Pledge programme established by MACC.

The Integrity Pledge is a formal and concrete expression of commitment by companies to abide by ethical business practices and to support a national cam-paign against corruption. Since the launch of the pledge in 2011, the Malaysian Government has encouraged participation by companies to commit to the values of integrity, transparency and good gover-nance, and this EUMCCI event was held to encourage more companies to sign up for the initiative. As such, H.E. Mr. Vincent Piket lauded Malaysia’s fight against corruption with initiatives like the Corporate Integrity Pledge. The number of European companies taking a public stand by signing the Pledge at the luncheon was a reflection of their commitment and support towards eliminating the abuse of economic power in the country.

Mr. Michael Hershman, President and CEO of the Fairfax Group and co-founder of

Transparency International and a former senior staff investigator for the U.S. Senate’s historic “Watergate” Committee, gave the key note address, emphasising the importance of maintaining efforts to challenge and combat corruption in business and society, through initiatives such as the Integrity Pledge. He also

pointed to the importance of taking the message to schools, thus attacking the problem from both sides. Agencies such as MACC and NKRA Against Corruption, have collaborated with Transparency Interna-tional and Mr. Hershman directly, to highlight and enforce the fight against corrup tion in Malaysia.

Following an address by the Chief Commissioner of MACC, Dato Sri Haji Abu

Kassim bin Mohamad, the Integrity Pledge was signed by 19 companies based in Malaysia: Aicep Portugal Global, Ansaldo STS Malaysia Sdn Bhd, Basis Bay, Bayer Co. (Malaysia) Sdn Bhd, Comlenia Sdn Bhd, Eletrisola Sdn Bhd, Fresenius Kabi Malaysia Sdn Bhd, Fresenius Medical Care Malaysia Sdn Bhd, Linexcom Sdn Bhd,

Luther Corporate Services, Maersk Malaysia Sdn Bhd, Mazars, Neapoli Sdn Bhd, OWW Consulting, RUAG Aviation, Strand Aerospace Malaysia, Sunborn Marine, Trox Malaysia Sdn Bhd, WeDo Technologies BV.

The Integrity Pledge is a formal and concrete expression of commitment by companies to abide by ethical business practices and to support a national cam paign against corruption.

EUMCCI Review18

Events

Tastes of Europe Fest 2012

The EU – Malaysia Chamber of Commerce and Industry (EUMCCI), together with the European Bilateral Chambers of Commerce and Business Councils, successfully collabo-rated in organising the ever popular food and beverage event, Tastes of Europe Fest.

As EUMCCI General Manager, Ms. Minna Saneri highlights, ‘Tastes of Europe Fest has grown beyond a presentation European wine, beer and cheese. It now encompas ses more aspects of European dining culture and gastronomy in some very unique and interesting ways.” Following last year’s rebranding, the name now accurately reflects the growth of this popular event celebrating its eleventh iteration, ably hosted for the second consecutive year by the InterContinental Hotel Kuala Lumpur.

Following the success of the event work-shops over the past 2 years, 2012 saw the inclusion of a new workshop as well as the return of two much loved favourites. The Coffee Appreciation workshop was once again led by Illy at their Universita del Caffe della Melesia, with Illy instructors on hand to turn coffee enthusiasts into coffee con-

noisseurs, providing an brief but thorough education on coffee theory, culti vation, trans formation and production. The work-shop was an introductory version of the full course that is offered to the public by the Illy School of Coffee. The Wine and Cheese Appreciation workshops were led by regional wine expert from Spanish Passion, introducing attendees to a wide variety of Spanish wines, and inducting them into the mysteries of oenology and viticulture. This year’s new arrival to the workshop line up – The Hellenic Society of Malaysia – intro-duced attendees to the culture and skill behind the production of the Greek aperitif, ouzo.

The main event, The Tastes of Europe Fest, continues to grow from strength to strength,

attracting large crowds, with its wide variety of products available to both sample and purchase. With exhibitors displaying wares from macarons and crockery, to cheeses from across the EU as well as wines, spirits, beers and more substantial fare such as paella, it is a showcase of the real flavour of Europe. Event Manager Ms. Geetha Veerasamy believes that the broad range of exhibitors is the draw for many attendees, “The Fest is an event that appeals to a very broad audience, from the diplomatic circles, European and local corporate guests, to the general public.”

For the first time this year, the Tastes of Europe made its way from the capital to Penang, home of the Chamber’s newest out post. Hosted by the Evergreen Laurel Hotel on Persiaran Guerney, 16 exhibi tors and over 200 attendees from both Kuala Lumpur and Penang made the inaugural event on the island a memorable one.

Overall, the event grew in 2012 to featuring over 40 exhibitors from 15 countries showcasing a wide variety of alcoholic and non alcoholic beverages, cheese and gourmet items such as artisanal pasta, breads and desserts, as well as a range of other products from Europe.

Of course, aside from the food and drink on offer, Tastes of Europe is known for its lucky draw, and this year’s event did not disappoint, with our thanks going to the generous contributions made by the exhibitors, and also hotels from around Malaysia, including Melia Kuala Lumpur, Grand Hyatt Kuala Lumpur, DoubleTree By Hilton and Pangkor Island Beach Resort for their generous contributions.

The main prize of the evening was a flight ticket to a European destination of choice, donated by EUMCCI Platinum Partner Qatar Airways.

To view images from the event visit http://www.eumcci.com/events

Kuala Lumpur - Friday 18th May 2012Penang - Friday 22nd June 2012

YBhg Datuk Dr. Rebecca Sta Maria assists with the lucky draw.

Spanish wines from Spanish Passions.

FINLAND

With one of the highest per capita incomes of Western Europe, Finland is one of the Union’s success stories. The only Nordic state to adopt the euro at its initiation in 1999, Finland is a country that has made a name for itself in the IT and communications sectors, as well as having an excellent welfare state system, with high standards of education and equality promotion and a strong national social security system.

Energy efficiency and energy security issues combined with the Finns’ economic dependency on clean nature have led the Finns to seek for innovative energy and other green technology solutions.

As such the Finnish economy is strongly knowledge based, and Finland is among the top rated countries globally in terms of R&D spending per capita, with R&D investments amounting to roughly 4% of GDP, positioning Finland as having the with the third-highest R&D funding in the world in percentage of GDP. That funding is targeted at cutting edge oppor tunities, with many high tech clusters in the country featuring companies that are ahead of the curve in terms of expertise and knowledge, specializing in wireless and mobile solu-tions, healthcare, life sciences, new mate-rials and processes and cleantech.

A highly developed field in Finland, clean-tech is a growing sector, currently employing approximately 50,000 people. Leading in the fields of energy, material and water efficiency, bioenergy, biofuels, as well as combined electricity and heat pro-duction, Finland’s cleantech cluster is made up of 4 centres of expertise specializing in clean technology, and the activities of the covering about 60% of the country’s environmental business and 80% of the sector’s research.

Cleantech Finland is a Finnish national project, backed by the Government of Finland and created as part of Finland’s National Action plan to develop the coun-try’s environmental business. The network aims to bring together expertise from Finland’s clean technology industry and research and to support clean technology companies internationally. Cleantech Finland is owned by the Confederation of Finnish Industries. The cluster and centres of expertise come under the Centre of Expertise Programme (OSKE) run by the Ministry of Employment and the Economy.

Finland & MalaysiaFinnish Ambassador to MalaysiaH.E. Mr. Tapio Saarela

Embassy of Finland in Malaysia http://www.finland.org.my

For further information on the Finnish cleantech cluster visit www.oske.net For details regarding the EUMCCI Trade Mission to Finland and Estonia, please contact Ms. Jacqueline Chang Jacqueline@eumcci.com

Sources: http://www.finland.org.my, http://www.cleantechfinland.com/

Prime Minister of Finland, Mr. Jyrki Katainen

EUMCCI Review20

EU Countries in Focus

UNITED KINGDOM

The UK is a proactive member of the EU. It has the third largest economy in Europe after Germany and France characterised as open and competitive. It is one of the leading trading nations in the world and the largest recipient of foreign direct investment (stock) in the region. The Conservative/Liberal Democrat coalition government came into power in 2010 and has focused on building the country’s prosperity with the implementation of pro-business policies. To support long-term growth, the government took the strategic decision to cut back the national deficit, which has ensured that the UK has retained its AAA credit rating and stable outlook. The UK already has a relatively lightly taxed economy with the overall tax burden well below the average in the EU. However the government has committed to further reducing the standard rate of corporation tax from 24% to 22%, from April 2014.

The London 2012 Olympics will welcome the world to a diverse, vibrant city and

country. Guided by the principle that the world should live within its means, the London 2012 Games will not only be the biggest sporting event in the world, but also the world’s first truly sustainable Olympic and Paralymic Games, leaving a legacy far beyond the departure of the Olympic flame. The venues have been designed to be as sustainable as possible, using innovative techniques such as light pipes to reduce energy use, brown roofs to encourage new wildlife habitats, collecting rainwater to reduce water consumption and reusing or recycling materials wherever possible. The Games have been the catalyst for the physical transformation of a huge area of east London, much of which had been used by industry and landfill for centuries, and suffered years of contami nation and neglect.Infact,75pofevery£1theOlympicDevelopment Authority has spent, has been an investment in the long-term trans-formation of the area.

In 2011, the UK’s exports to Malaysia at

The UK is in the world’s spotlight in 2012, celebrating Queen Elizabeth II’s Diamond Jubilee and the London 2012 Olympic & Paralympic Games which are set to be most sustainable games ever, delivering a lasting economic legacy.

around £1.4 billion were up almost 20%over 2010. Moreover, the UK is also a leading investor in Malaysia with a current cumulativeFDInetvalueof£1.3billion.Theinvestment is not all in one direction as Malaysian exports of goods to the UK were worth £1.8 billion in 2011 and Malaysia isalso an important investor in the UK. In 2012, relations between the UK and Malaysia have been reinvigorated with mutual visits from the Prime Ministers to Malaysia and the UK respectively. Prime Minister David Cameron brought the largest ever business delega tion to accompany a Minister to Malaysia, made up of over 30 business leaders from across UK’s priority sectors. Both Prime Ministers have agreed on ambitious target to double trade between the UK and Malaysia from the current levelof around£4billionoverall toaround£8billionby2016.

UK & MalaysiaBritish High Commissioner in MalaysiaH.E. Mr. Simon Featherstone CMG

British High Commission in Malaysiaukinmalaysia.fco.gov.uk

UK Trade & Investmenttrade.kualalumpur@fco.gov.ukukti.gov.uk

© L

ondo

n 20

12

EUMCCI Review 21

EU Countries in Focus

The ASEAN Travel & Tourism Competitive-ness Report 2012 was released in May at the Travel, Trade & Tourism Summit held in Bangkok prior to the World Economic Forum on East Asia.

The report analyses the relative strengths of the travel and tourism sectors in ASEAN countries and makes recommendations on how to further unleash the potential of T&T in the region. The analysis is underpinned by the World Economic Forum’s Travel & Tourism Competitiveness Index (TTCI), which ranks 139 economies according to their performance in areas that make investment in developing the T&T sector attractive.

ASEAN member countries span the entire rankings. Singapore, the highest placed nation in the bloc, ranks 10th out of the 139 countries. Next are Malaysia (35th) and Thailand (41st), which both do well, despite some weaknesses.

Malaysia Ranked 2nd in ASEAN Tourism Competitiveness

The report stresses the critical role of T&T in accelerating the establishment of the ASEAN community. It reviews the efforts and initiatives by ASEAN member countries to collectively develop the sector. “Travel and tourism is not only a critical driver of economic development and social pro-gress. It also represents a formidable factor of regional integration,” said Børge Brende, Managing Director, World Economic Forum. “By improving connectivity and mobility, travel and tourism contributes to creating a regional identity, a sense of ‘ASEANness’ among citizens.”

The rankings are based on data covering 14 areas: policy rules and regulations; environmental sustainability; safety and security; health and hygiene; prioritization of T&T; air transport infrastructure; ground transport infrastructure; tourism infrastruc-ture; ICT infrastructure; price competitive-ness in the T&T industry; human resources; affinity for T&T; natural resources; and cultural resources.

The analysis provides some insight into the profound differences among countries in terms of tourism outcomes. Malaysia is one of the world’s top 10 destinations, with about 25 million visitors per year, while the Philippines, despite being much larger, attracts six times fewer visitors.

The report highlights the enormous po-tential for the T&T sector in ASEAN. The region boasts a wealth of natural and cultural heritage, as well as a long tradition of tourism. It is also stra tegically located at the heart of Asia. The extraordinary diversity of ASEAN countries further enhances the region’s attractiveness. In addition, ASEAN is an affordable destination by international standards. The analysis points to the significant benefits of travel and tourism for the economy and society at large.

To view the complete report and ranking visit http://www.weforum.org/reports/asean-travel-tourism-competitiveness-report-2012

Source: World Economic Forum.

Infrastructure Project Bonds: MEPs Secure Deal with Member States on Pilot Scheme

The EU will set aside €230 million in gu-arantees to support the issuance of “project bonds” for EU infrastructure projects under a deal concluded by Members of the European Parliament (MEPs) and EU govern ments in Strasbourg in May this year. The deal will pilot test this innovative plan to attract private investment in transport, energy and information technology network projects.

With an expected multiplier ratio of between 15 and 20, these loans and guarantees could mobilise up to €4.6 billion in private investment which is why Parliament had repeatedly called for the introduction of such innovative risk- sharing instruments.

“Europe’s economic crisis stems not only from the financial issues, but also from declining investment. Given tough national budget restrictions and bank capital requirements, we must find new ways to boost investment for growth. Project bonds

should make investing in important infra-structure projects more attractive to capital market investors, without excessive risks for taxpayers. This new scheme could play a key role in the growth strategy now being called for by many EU member states”, said MEP in charge of the negotiations, Göran Färm (S&D, SE), who welcomed the first-reading agreement.

“Modern and efficient infrastructure is vital to achieving the “Europe 2020” growth tar-gets. Whilst the private sector should finance the bulk of these - mostly profitable - investments, the public sector’s role in Europe will be crucial for achieving the EU2020 targets”, added Mr Färm

Investment needs for transport, energy and Information and Communication Technolo-gies (ICT) infrastructure projects in Europe are estimated at €1.5 trillion for 2010-2020.

EU budget and European Investment Bank

loans or guarantees backing project bond issuing companies should make the bonds that they issue safer and more attractive to capital market investors such as pension and investment funds.

MEPs and the Council want to use 2012 and 2013 to introduce these new risk-sharing instruments, so as to pave the way for their wider use under the “Connecting Europe Facility” at the start of the new Multiannual Financial Framework (MFF) in 2014. The idea is to test how the financial markets perceive the initiative and to use the practical experience of the coming 18 months to fine-tune the initiative.

The outcome of the negotiations was approved by a vote in Parliament’s Budgets Com mittee on 31 May and will be voted on in the plenary session in July.

Source: www.europa.eu

EUMCCI Review22

EU & Malaysia News

New Headquarters and Corporate Logo for MIDA

On 3rd July 2012, Prime Minister Datuk Seri Najib announced the establishment of a Domestic Investment Strategic Fund of RM1 billion, managed by MIDA, to acce-lerate the participation of Malaysian-owned companies in the global supply chain of targeted industries. These plans were revealed at the opening of MIDA’s new corporate headquarters and the launch of the new corporate logo, officiated by Prime Minister Datuk Seri Najib Tun Abdul Razak and attended by the Minister of International Trade and Industry, Dato’ Sri Mustapa Mohamed.

The package of assistance will be granted on the merits of each case and the main objective is to enhance technological capa-bilities of domestic investors. As Dato’ Sri Mustapa Mohamed highlights, “This is the most significant announcement made by the government to stimulate strategic do-mestic investment.” With the ETP target of 73%DomesticDirectInvestment(DDI)and27%ForeignDirectInvestment(FDI),MIDAis committed to increase the participation of domestic investors in the Malaysia’s eco-nomy. The Domestic Investment Strategic Fund aims to harness and leverage on outsourcing opportunities created by MNCs operating in Malaysia and to intensify technology acquisition by Malaysian-owned companies. The fund does not offer an outright grant but is contingent on appli-cants making their own investments.

The Prime Minister also announced the following incentives to spur the domestic investment environment:

• Re­introduced tax incentives foracquiring foreign companies creating high technology

• EnhancementoftaxincentivesforsmallMalaysian-owned companies who are eligible to apply for tax incentives under the Promotion of Investments Act, 1986 by increasing the shareholders’ funds threshold for eligibility from RM500,000 to less than RM2.5 million.

• Special tax rate to encourage smallMalaysian service providers to merge into larger entities

These initiatives announced by the Prime Minister will take immediate effect.

MIDA’S New Corporate BrandingThe main focal point of the 3rd July was however the launch of the MIDA headquarters and new corporate logo. “MIDA Sentral is envisioned to be the investment focal point of the country, and we have world-class facilities to welcome and usher in investors from every sector. As we enter a new era of progress and national development, MIDA has also deemed it necessary to rebrand our corporate image as a manifestation of moving forward with the times. We have chosen a new logo that is vibrant and modern, reflecting MIDA’s key

roles and core competencies,” said MIDA’s Chief Executive Officer, Datuk Noharuddin Nordin.

The bold, block letters of the new MIDA corporate logo represent the integrity and professionalism of the organization. The grey lettering suggests neutrality and reliability, enhanced by an eye-catching, strong red motif that resembles an arrow moving forward.

The new corporate headquarters at MIDA Sentral have enhanced facilities, including the new Business Information Center (BIC), which will provide useful and authoritative literature and resources on manufacturing, financing, productivity and services related to Malaysia’s manufacturing and services sectors.

“With this new headquarters, we have expanded the Business Information Centre and improved front line services. Our goal is to be an approachable and accessible one-stop meeting place between investors and our advisers.” Datuk Noharuddin Nordin said. This development is a significant milestone for MIDA, which has come a long way from being an investment promotion agency for the manufacturing sector in 1967 with just 37 staff to become a full­fledged one-stop centre for all investors.

Dato’ Sri Najib Tun Abdul Razak signs the plaque to launch the ceremony.

EUMCCI Review 23

EU & Malaysia News

On 18th June, Greek voters elected in the conservatives New Democracy party headed up by leader, Mr. Antonis Samaras. He hailed the result as a “victory for Europe. The Greek people voted for the European course of Greece and that we remain in the euro, this is an important moment for Greece and the rest of Europe.” On 21st June 2012, Mr. Samaras announced the makeup of the new collalition cabinet – formed of New Democracy, Democratic Left and Pasok - naming Vassilis Rapanos, the chairman of the National Bank of Greece, as Finance Minister and New Democracy’s deputy leader Dimitris Avramopoulos as Foreign Minister.

The New Democracy party cam paigned in effect, to remain in the euro and to generally abide by the agreed eurozone terms in exchange for two economic adjustment programmes amounting to €240bn and a halving of its government debt.

Presidents Herman Van Rompuy and José Manuel Barroso gave a joint statement on the result of the Greek elections:

“The Greek people have spoken. We fully respect their democratic choice. We are hopeful that the election results will allow a government to be formed quickly.

The second economic adjustment pro gramme agreed between Greece and the Eurogroup is the basis upon which to build to foster growth, pros-perity and jobs for the Greek people.

We stand ready to continue assisting Greece in achieving these goals.”

In addition to the stability encouraged by the successful conclusion of the elections, Greece finds itself with the elements to emerge in a strong and

competitive position in many markets of Greek expertise. With one of the largest shipping fleets in the world, (accounting for 18% of the world’s fleet capacity in 2007)Greek shipowners have leveraged their international earnings, to remain compe-titive in the world market. It is this and an entrepreneurial spirit that is aiding sectors such as green technology and tourism and telecommunications to boost the recovery of the Greek economy.

Source: www.europa.eu, Reuters, www.bbc.co.uk, Wikipedia

The Greek people voted for the European course of Greece and that we remain in the euro, this is an important moment for Greece and the rest of Europe.

Today, we salute the courage and resilience of the Greek citizens, fully aware of the sacrifices which are demanded from them to redress the Greek economy and build new, sustainable growth for the country.

We will continue to stand by Greece as a member of the EU family and of the Euro area.

We look forward to working with the new government and to support the continued efforts of Greece to put its economy on a sustainable path.

Greece Votes in a New Leader

The EU Centre in Singapore invites all residents in Southeast Asia aged 30 and under to take part in their photography competition, Imagining the Future: Europe and Southeast Asia. If you are aged 30 and below and a citizen/PR of an ASEAN country and have a creative or artistic eye, this competition is for you.

In a single shot or in the form of a photo essay, you should encapsulate how individuals are envisioning contemporary transformations, diversification and multipli-

Imagining the Future: Europe and Southeast Asia

cations to provide different perspectives on what the future holds for both regions.

Look at the social and cultural dimensions, the issues and the developments. Show your thoughts and views through your images. Shortlisted entries will be exhibited at the EU Centre. Winners of the open and photo essay category will win €500 and €750respectively.

Your submission should reflect your own interpretation of the theme in your own

country or community. Entries will be judged based on creativity, originality, relevance to the theme and technical skill.

Submissions close on 9 August 2012.

For guidelines for submission, judging panel as well as the official entry form, please visit http://eucentre.sg/. Alternatively, this information is available in the EU Centre in Singapore Facebook page, https://www.facebook.com/eucentresg.

For enquiries relating to the competi-tion please contact eucphotocomp@nus.edu.sg or +65 6513 2003

EUMCCI Review24

EU & Malaysia News

Europe:

United KingdomFARNBOROUGH INTERNATIONAL AEROSPACE INDUSTRY SHOW 2012Farnborough is a platform for exhibitors from the private, commercial, civil and military sectors. Exhibitors will showcase and demonstrate aircraft, aviation equipment and technologies.http://www.farnborough.com/Date: 9th - 15th July 2012Venue: Farnborough AirportTrade & General PublicOrganiser - SBAC (The Society of British Aerospace Companies Ltd.) - http://www.sbac.co.uk/

SlovakiaRENEWABLE ENERGY SOURCES 2012Renewable Energy Expohttp://www.biztradeshows.com/trade-events/renewable-energy-sources-nitra.htmlDate: 23rd - 26th August 2012Venue: Agrokomplex Nitra, NitraTrade publicOrganisers: Agrokomplex-Vystavnictvo Nitra

AustriaINTERNATIONALE HOLZMESSE KLAGENFURT 2012 –An International Trade Fair for forestry management and technology, sawmill technology and timber constructionDate: 30th August - 20th September 2012Venue: Klagenfurt, Austriahttp://www.kaerntnermessen.atTrade PublicOrganiser: - http://www.kaerntnermessen.at/

Czech RepublicMSV - INTERNATIONAL ENGINEERING FAIRInternational Engineering Fair is the leading industrial trade fair in Central Europehttp://www.bvv.cz/en/msv/Date: 10th - 14th September 2012Venue: Brno Exhibition Centre, BrnoTrade PublicOrganiser: BVV Trade Fairs Brno - http://www.bvv.cz/en/bvv-trade-fairs-brno/

AustriaVIENNAFAIR 2012The International Contemporary Art Fair is focused on CEE (Central and Eastern European).http://www.viennafair.at/Date: 20th - 23rd September 2012Venue: Vienna Exhibition Centre, Vienna, AustriaTrade and General publicOrganiser: Reed Exhibitions Salzburg - http://www.reedexpo.at/

Malaysia:

SabahSABAH INTERNATIONAL EXPO (SIE) 2012The expo showcases the following industries: Manufacturing, Agriculture, Real Estate, Oil & Gas, Green Technology, Services Sector,Date: 20th - 24th September 2012Venue: Sutera Harbour ResortTradeOrganiser: Federation of Sabah Manufacturers (FSM) and the Malaysian International Chamber of Commerce & Industries (MICCI), Sabah Branch, Malaysia External Trade Development Corporation (MATRADE) and Ministry of Industrial Development (MID).

What’s Happening In...

July

August

September

September

We hope to feature more business and social events from Europe and Malaysia in future issues of Review. Please do help us by letting us know which kind of events and social or cultural happenings you would be interested in reading about. Contact us at communications@eumcci.com

Kuala LumpurEUMCCI ‘SOCIAL RESPONSIBILITY: THE FOUNDATIONS OF SOCIAL ENTERPRISE’Date: 24th ­27th September 2012Venue: Berjaya Times SquareOrganiser: EUMCCI CSR Committee

INTERNATIONAL GREENTECH & ECO PRODUCTS EXHIBITION & CONFERENCE (IGEM) 2012International Greentech & Eco Products Exhibition & ConferenceDate: 10th - 13th October 2012Venue: Kuala Lumpur Convention Centrehttp://www.igem.com.my/2012/Organiser: Expomal International - http://www.expomal.com/

EUMCCI OIL & GAS COMMITTEE GOLF CHALLENGE 2012 & CONFERENCEDate: 1st December 2012Venue: Kuala Lumpur Golf and Country ClubOrganiser: EUMCCI O&G Committee / Fleming Gulf -www.eumcci.com http://www.fleminggulf.com/

October

December

EUMCCI Review 25

EU & Malaysia News

EUMCCI Review26

How is business? What directions are you taking the company in?

I’m adopting a cautiously optimistic stance as there is still a lack of clarity in the markets we operate in. We do however recognise the present business environment as an opportunity to strengthen our value propo-sition, coming out stronger when markets stabilize.

We’ll be extending our strategic initiative, ‘The ISS Way’ which includes the continued development of single-service excellence concepts and Integrated Facilities Services capabilities.

The company is expanding, despite the challenging economic environment. Are you facing challenges in getting the people needed to grow?

The market has changed more in the last 4 years than it has in the preceding 10 years. We’ve had an amazing renaissance in the firm which has resulted in our revenue per FTE(fulltimeequivalents)growing70%andrevenues growing from RM 44 million p.a. to RM 60 million p.a. Over the same period, we’ve had a 25% reduction of headcount from 2400 personnel to 1800 personnel. Our teams have managed to produce a fantastic result in productivity.

We’ve been operating in this challenging environment and we were able to achieve this performance only through a laser-like focus on productivity, the use of technology and the diversification of our service offerings to match market demands through The ISS Way.

We are very well positioned and support the adaptation of the minimum wage policy the government is proposing and believe that this will ultimately benefit our customers and the people who work with us.

In 2010, ISS Malaysia was ranked as the number one performer in the global ISS

‘The ISS Way’ includes

the continued develop-

ment of single-service

excellence concepts

and Integrated

Facilities Services

capabilities.

network of more than 50 countries, mea-sured through a composite performance of organic growth, operating margin and cash conversion. We’re extremely proud that we were able to compete and succeed on the world stage.

We grew 32.9% that year but 2011 was a challenge and we need additional talent and resources to fuel growth. We have positions available throughout the organiza-tion. Manpower is a significant challenge but a good point to note is that we have a great talent development programme and infrastructure to match. I invite interested parties to visit our Training School at our HQ in Kuala Lumpur. Technology and processes played a major role in our productivity improvements.

What’s the demand for business? Has the economic climate affected the company’s business?

Contrary to market expectations, we see a marked increase in customer interest in what ISS has to offer. I think this is because of a number of factors; markets and our customers can no longer afford ineffi-ciencies in their operations and are looking for methods to step up performance without necessarily investing in fixed costs. One way of doing this is to adopt the 2-step

Facilities Management:

The ISS WayMr. Simon Lim is the Managing Director

ISS Facility Services Sdn. Bhd.

Feature

EUMCCI Review 27

approach in facilities management, hori-zontal integration and outsourcing.

Most companies have already worked on vertical single-service integration in facilities management. This, as an example means that customers with multiple sites that require pest control services would have consolidated that service under one provider at all sites.

What remains to be done is to push for horizontal integration, which is the bundling of multiple services under one provider at multiple sites. As an example, the market could derive economies of scale and improved delivery if it consolidated asso-ciated facilities service components (such as contract cleaning, pest control, wash-room services, office support services and mechanical & electrical engineering ser-vices) under one vendor.

Outsourcing facilities management which is currently handled in-house allows for greater flexibility in many ways. Facilities Services is ISS’ core competence. Out-sourcing allows customers to focus on what they do best and at the same time allows for flexibility. At times such as this, the ability to re-deploy staff in a productive manner is a key advantage.

Who are your main competitors and clients? What is your niche as the facilities management provider?

Our main competitors are market percep-tion and buyer maturity.

ISS is the strongest broad service player in our field but still we only account for little more than 1% of the total market. Globally, the top 5 companies stand for only appro-ximately 5% of total market value.

We operate in a truly fragmented market and as such will see hundreds of companies claiming that they can deliver top-notch services for low, low costs. A number of them can do this because they use illegal workers, over-dilute chemicals and use inferior material which cannot get the job done over the long term.

The fact is that there are costs to doing business the right way. Besides obeying the law of the land, we’ve also got a healthy respect for the environment, health and

safety. Most customers with similar value systems will need time to realize this but will inevitably come to understand and act accordingly.

We’re seeing more and more customers working towards developing the ability to recognize true value as opposed to the over-simplistic cost proposition. While attention to cost is important, the broader issue of value must take centre stage. The Malaysian government’s emphasis on quality maintenance is a good case in point.

We typically appeal to customers who either have superior quality expectations, have an advanced understanding of true value or organizations that view facilities services as mission critical.

Our strategic segments are private healthcare, private education and high-tech. We’re also keen to explore possibilities with the government where so much can be done.

How many branches do you have now? How big is the team?

We are a company of 1800 ISS team members spread throughout our 5 branches in Kuala Lumpur, Penang, Johor Bharu, Melaka and Ipoh.

Do you see any unusual shift or pattern in customers’ demand in current times?

The common thread among customers today is that they are taking steps to squeeze more value out of their vendor relationships i.e. no longer are they satisfied with sub-contracting facilities to a vendor that subsequently sub-contracts a majority of the services to yet another layer of vendors.

This margin-on-margin arrangement is no longer sustainable in today’s marketplace and the way to go is to self-deliver as much of the service as possible, completely removing one layer of costs.

I think the customer will also have to change the way they look at Facilities Management. Like a senior manager in the ISS Asia Region says, ‘Good is not cheap and Cheap is not good’. This always brings a smile to my face but it rings of the truth in

a very simple way. We’re staring down the jaws of escalating costs such as the implementation of minimum wage and it will be a straight race towards finding value.

We anticipate escalations in portfolio turnover as the market adjusts to changes. The race will be won by the customer that is smart and nimble enough to spot value and that will not necessarily be at a cheap price. The good news is that a lot of the customers in our portfolio are already ahead of the curve as they collaborated with us early on.

In closing, what is your background and what motivates you?

I’ve had exposure to a number of different industries but it’s always been in the services sector. I started out in logistics and worked with such blue-chip names such as Jardine Logistics and Kuehne & Nagel in Malaysia, Singapore and Hong Kong. I held both in-country as well as regional (APAC) roles.

Then came the logical step of moving into full scale logistics and Express with DHL. Before accepting the role with ISS, I spent time developing what I’d like to call a healthcare social enterprise called Nurses at Home with the Sunway Group.

My family motivates me. My two sons swim competitively and I’m constantly amazed at how they continue to push themselves athletically and I try to adopt the same attitude.

I thrive on challenges; a number of my assignments have been turn-arounds and my friends joke about how I seem to like the pain associated with optimizing operations! The truth of the matter is that the euphoria of success is so much more pronounced in a turn-around as opposed to managing a company already established under someone else’s stewardship. I also enjoy working with bright people and through the years I’ve had the privilege of working with some of the best teams.

For the full interview, visit www.eumcci.com

For more information about ISS, visit http://www.my.issworld.com

Feature

EUMCCI Review28

Human Capital Development in

Risk Management

There have been and continue to be buckets of ink spilt about “talent develop-ment” and shortages of “human capital”. Risk management is often singled out as an important area where there will be a growing requirement for competent people if Malaysia’s ambitious economic develop-ment plans (particularly in the financial sector) are to be realized.

It is easy to understand why there is a focus on risk management given the litany of disaster over the past few years in the financial industry. Even as this is being written JP Morgan Chase’s shock and awe tactics in the derivatives markets have resulted in losses which appear to add up to many billions causing their well known CEO Jamie Dimon to be thoroughly grilled by the Senate and the House Financial Services Committee.

Is JP Morgan Chase short of risk mana-gers? One assumes not. Just as the other hitherto blue chip institutions which blew up in the crisis all had armies of rocket scientist, PhD risk managers. These disas-ters happened because either the risk managers, following standard practices, got their models wrong or because the decision makers knew better and ignored the risk managers’ advice. Either way, it seems clear that lots of risk managers trained in standard methodologies are not a complete solution to disasters in the banking industry.

Ultimately all the failures are primarily that of the CEO either for poor strategy, poor execution or, as it appears to be in the JP Morgan case, poor control. It was also very much the board’s failure in each case for not exercising their responsibility to supervise the executive.

So what can we learn from this latest episode? Actually not much more than we should have learned from the previous 40-

50 episodes but apparently did not! But just to spell it out one more time:

First, over-confident individuals with too much power and influence over decision making, without sufficient checks and balances pose intolerable risk in a bank. This particularly applies to “star” traders and some CEO’s. The only potential check and balance on the CEO is the board of directors, a responsibility it is generally reluctant to assume and is almost impossi-ble if the CEO is also chairman of the board, as he is in JP Morgan. But such supervision is essential because of the “risk blindness” of many in senior positions, that is, the unwillingness to consider carefully the potential for disaster. Furthermore effective supervision by the board depends vitally on independent thinking, competent risk managers.

Unfortunately, many risk managers are afflicted with a related condition. Being KPI and target driven, when it comes to training there is often resistance. Any attempt to move them out of the comfort zone is often met with “how will this help me do my work?” or “don’t tell me things I don’t need to know”. Unfortunately, such laudable focus on the job in hand is not sufficient in risk management. In fact quite the reverse since it risks missing unexpected and potentially dangerous developing situations which perhaps have never occurred before and which the systems are not pre-programmed to recognise. The result is that in spite of the Global Financial crisis there is barely any perceptible change in the theoretical basis and the practice of risk management. What is more, it seems that in Asia most institutions are still working flat out to implement the very frameworks and methodologies which so abjectly failed in the crisis.

So the real challenge for talent development is finding talent that really wants to be

developed. How can this be brought about? As in any type of change, until the need for the change is accepted by a critical mass of people, change will not occur. Move towards change can be via push or pull or a combination of both. Push towards increased learning could come from regulatory requirements for risk certification both for senior managers in financial services institutions and for risk managers. We do not however see any current moves towards that anywhere even though it would have obvious benefits.

Pull towards change would be to encourage upward salary movement for certified managers and fast track promotion paths. This is essential incentivisation without which learning more than the essentials of a specific job, being more analytic and broad thinking just does not, in itself appear to be a sufficiently attractive proposition to the majority.

Given that certification seems ultimately to be one of the most effective ways of achieving any significant movement, at the Asian Institute of Finance we are currently working on a certification programme for risk managers which is designed to contain the essential, common core elements. This certification will be a suitable foundation both for specialist risk managers (from any industry) and, equally importantly, it should be an attractive qualification for any aspiring senior manager. The intention will be to cover not only the essential, core, elements of risk, but also lay equal emphasis on enhancing strategic and analytic thinking skills to ensure the risk or the general manager of tomorrow is much better equipped to succeed in a world of ever more rapid change and increasing risks.

Dr. David Bobker is Deputy Director of the Risk Management Centre at the Asian Institute of Finance and may be contacted on dbobker@aif.org.my

You Can Lead a Horse to Water by Dr David Bobker

Feature

siemens.com/answers

Sustainable_Cities (EUMCCI) _ outlined.indd 1 5/30/2012 6:25:32 PM

EUMCCI Review30 EUMCCI Review30

From 2010, the EU-Malaysia Chamber of Commerce & Industry (EUMCCI) and its project partners have been conducting various activities under the banner of the EU Services Sector Project. Co-funded by the European Com mission and aimed at enhancing and deve loping the economic cooperation between the EU and Malaysia in the services sector, the specific areas targeted under the project are Green Technology, ICT (Informa tion, Communica-tions and Technology), Logistics and Finan-cial Services. The aim of this three year project is to enhance the dialogue with the Government of Malaysia on the develop-ment of the services sectors as well as build EU-Malaysia business cooperation in the four identified sectors.

Project activities have so far included:• Bilateralmeetings• High­levelpolicydialogues• Roundtables with Malaysian stake­

holders and private sector• Technicalseminars/conferences• Publications,positionpapers,surveys• Trademissions• Creation of a website as a resource

platform (services.eumcci.com).

Below is an overview on what has been accomplished under the project so far:

Green Technology sector: EUMCCI launched successfully an active Environ-ment, Energy & Green Technology (EEGT) Committee to complement the develop-

ment and design of projects carried out under the Green Technology Sector of the EU Services Sector projects.

Project #1:IGEM (International Greentech Eco-Products Exhibition & Conference Malaysia). EUMCCI has coordinated the EU Pavilion from 2010 - 2012. In IGEM 2010 and 2011 the EU

Pavilion was the largest contingent occupying 35 and 45 booths respectively. EUMCCI was awarded the Most Creative Pavilion Award at for both 2010 and 2011. IGEM 2010 and 2011were a great success attracting:

• 86,372 (89% trade visitors and 11%public visitors) from 59 countries in 2010

• 68,105 (90% trade visitors and 10%public visitors) from 62 countries in 2011

Business matching, transactions and leads were reported at:• MYR1.206billion(2010)• MYR1.375billion(2011).

Project #2:The EU-Malaysia Green Technology Busi-ness Platform. Organised by the EU Dele-gation to Malaysia and EUMCCI jointly with Ministry of Energy, Green Technology & Water (KeTTHA), in cooperation with the EU Embassies and Bilateral Chambers of Commerce, the business platforms were held on 15th December 2010 and 20th December 2011.

Additional activities:• 30th June 2012 : Invitation from the

Mayor of Subang Jaya Municipal Council (MPSJ) to participate in the MPSJ Green City Lab- Strategic Planning 2012-2016.

Enhancing EU-Malaysia Business Dialogue and Cooperation in the Services Sector – An Overview from 2010 to June 2012

The aim of this three year project is to enhance the dialogue with the Government of Malaysia on the development of the services sectors as well as build EU-Malaysia business cooperation in the four identified sectors.

Dato’ Sri Peter Chin, Minister of Energy, Green Technology and Water and Ms. Minna Saneri, General Manager, EUMCCI.

Feature

EUMCCI Review 31

• 12th October 2011: Closed door dialogue entitled “Malaysia-EU Dia logue: Green Technology and Low Carbon Growth”.

• 15th-21st April 2012: EUMCCI Trade and Investment Mission entitled “EU-Malaysia Coope-ration: Opportunities in Green Tech nology in particular Waste Management & Recycling” to the Czech Republic and Poland – Policy dialogues were carried out with Deputy Ministers of the Ministries of Environment in the Czech Republic and Poland.

ICT sector: Information, Com munications and Technology (ICT) was taken as a second sector to raise visibility on pressing issues related to broadband and green ICT areas.

Project #1:A series of Policy Advo cacy and Dialogues. • 22ndFebruary2011:Dialoguewith the

Malaysian Communications and Multi-media Com mission (MCMC) as a follow-up to an earlier pre sentation on “How the Government can use good targets and initiatives to stimulate the industry and facilitate the increase in the GDP”.

• 11thAugust2011:RoundtableDiscus­sion on “Broadband as an Enabler of Growth”

• 5th December 2011: Policy Dialoguewith the Chairman of Malaysians Com-mu nications and Multimedia Commis-sion (MCMC) and the Directors.

Project #2:• 2nd­8th September 2012: EUMCCI

Trade and Investment Mission on Green ICT and Innovative Societies to Estonia and Finland.

Logistics sector:Project #1: The Logistics Project Working Group suc-cessfully launched the EUMCCI Key Logistics Spots in Malaysia map (hardcopy and digital) on 26th April 2012. This is the first map that captures the current market intelligence from the private sector (MNCs and local companies) to identify the top 16 major logistics nodal points in Malaysia and their key strengths as a one-stop informa-tive hardcopy and digital interactive map.

This project which was designed and formulated on 25th March 2012 was carried out under the Specific Aims and Results per Sector category of the EU Services Sector Projects. The hardcopy maps are currently distributed by DHL to stakeholders in Europe and Asia Pacific.

Addtional activities: • 15thJuly2012:DialogueheldatMCMC

and Ministry of Information, Communica-tions and Culture in relation to the Postal Services Act 1991.

• 22nd July 2012: Dialogue held at BarCouncil of Malaysia with the Chairman of the Customs Appeal Tribunal.

Financial Services Sector: Policy Advo-cacy and Dialogues.• 25th March 2011: Bank Negara Malaysia

post-financial annual report• 10th May 2011: Ministry of Finance,

Budget 2012• 30th May 2012: Ministry of Finance,

Budget 2013• 28th December 2011: Malaysian Green

Technology Corporation on green tech-no logy financing scheme developments

• 23rd February 2012: Ministry of Interna-tional Trade & Industry with OECD and Securities Commis sion on Investment Policy, Invest ment Promotion and

Facilita tion, Corporate Gover-nance, Res ponsible Business Con duct and Infrastructure and Financial Sec tor Development.

The EUMCCI Green Finance Task Force established in December 2011 published the Green Finance Position Paper 2012 as part of the EUMCCI Trade Issues and Recom mendations Book 2012.

Co-financed by:

Strategic Partners:Express Logistics Partners: Supporting Organisations:

Main Organiser: Project Partners:

Datuk Dr. Mohd Yaakob Hj Johari Chief Executive, SEDI, Mr. Fermin Fautsch, EUMCCI Deputy Chairman, Datuk Dr. Rebecca Sta Maria, Secretary General, MITI and Mr. David Jones EUMCCI Chairman.

Additional activities: • EUMCCI Trade and Investment Forum

on 15th April 2010, 21st April 2011 and 26th April 2012 where the EUMCCI Trade Issues and Recommen dations Book 2010, 2011 and 2012 were launched.

• 14thMarch2011:DialoguewiththeEUTrade Commissioner, H.E Mr. Karel de Gucht.

Regarding the project, co-funded by European Commission the Ambassador and Head of the EU Delegation to Malaysia, H.E. Vincent Piket emphasised, “The EU remains one of Malaysia’s largest foreign investors and the sectors in which that investment manifests are continually expanding”. EUMCCI Chairman, Mr. David Jones highlighted “Despite the current issues in Europe, EU companies are facing the pro blems positively and are looking to expand into countries like Malaysia, which offer good logistics, infrastructure and a stable base of operations for their business”.

For more information on the EU Services Sector Project, please contact Ms. Minna Saneri, General Manager at minna.saneri@eumcci.com and Ms. Jacqueline Chang, Policy & Project Manager (EU Services Sector Projects) at jacqueline@eumcci.com or 03-2162 6298

Feature

EUMCCI Review32 EUMCCI Review32

You have been in Malaysia for many years already and are currently heading the Malaysian operations of Rolls-Royce. What would you say has been your greatest challenge working here?

I would say working in a multi-cultural, multi-lingual environment and making everyone work together and pull in the same direction is a great challenge to anyone. However, it is the same diversity that brings fresh insights and opportunities. Representing a company and brand that is recognised the world over and has a long standing presence in Malaysia, does help to rally people to the company’s vision and objectives.

Rolls-Royce has been operating in Malaysia for more than 60 years. How important is Malaysia as a market for Rolls-Royce?

Our history in Malaysia is much longer than that,actuallydatingbackto1947whenwedelivered the engines to the inaugural Malayan Airways Limited. Malaysia is one of Rolls-Royce’s largest markets in South-East Asia and strategically important to us. We have had a permanent office in Malaysia for more than 20 years and have today four offices in the country, with a head office in Kuala Lumpur.

Are you mainly focussing on the aerospace sector here?

drive economic growth and should present excellent opportunities for our company to further enhance our business and contribute to Malaysia’s development at the same time.

Malaysia is keen to attract talented foreigners to come and live and work in Malaysia and various incentives have been outlined to do this. Do you think the current incentives and initiatives offered are sufficient?

I believe in a global work force where foreign talent works in tandem with local talent and where experience and knowledge are shared both ways. It is of course important to have a system in place that

encourages and makes it easy for foreign talent to work in Malaysia and I’m glad to see that several measures have been taken to make it easier for expatriates to work here, e.g. the Residence pass which was introduced by Talentcorp last year.

What‘s the best thing about living and working here?

Malaysia is a very liveable country, a vibrant multi-cultural society, has beautiful nature, friendly people and a great variety of delectable food. In combination that is not easy to top by any location.

To read the complete interview visit www.eumcci.com/questions-tomr-olof-rapp-rolls-royce-international

Although we are a leading player in the Malaysian aerospace sector, we are active across all our businesses, Civil Aerospace, Defence Aerospace, Marine and Energy, and have developed strong relationships with Malaysia Government organisations as well as commercial customers. As far as Aerospace is concerned, Rolls-Royce has had a long relationship with MAS and is poweringitsfleetofBoeingB777aswellasthe new fleet of Airbus A380 of which the first one just entered into service, in July this year. On top of that, AirAsia X, the low cost long haul subsidiary of AirAsia, selected us to power its fleet of Airbus A330 and A350. The Malaysian Air Force is also an important customer operating more than 100 Rolls-Royce engines in its fleet of transport and

trainer aircraft. Besides our Aerospace activities, Rolls-Royce is also one of the leading players in the fast growing Malaysian oil and gas sector, providing gas turbine compression and power generation units to Petronas and its PSP’s (production sharing partners) and a wide range of products and ship designs to Malaysia’s offshore marine companies.

How do you see the Group’s prospects and involvement in Malaysia in the next few years?

We look positively on our future prospects in Malaysia. Initiatives such as the Economic Transformation Plan launched to stimulate economic growth, will enable growth in the sectors of the economy where we are active. Oil & Gas, Marine and Aerospace have all been identified as key sectors to

“Oil & Gas, Marine and Aerospace have all been identified as key sectors to drive economic growth and should present excellent opportunities for our company”

Olof RappRegional Director, Malaysia – Rolls-Royce InternationalInterview by Stefanie Braukmann, SPRG Malaysia

EUMCCI Review32

Questions to

EUMCCI Review34

InterContinental Kuala Lumpur is the first InterContinental branded hotel in Malaysia and opened in February 2011. The hotel’s newly renovated lobby reflects a modern yet elegantly designed space that is influenced by the geometric shape and sparkle of jewels. The color scheme and textile materials used are designed with this jewel influence in mind.

A sense of arrival is created as guests direct their focus to the spectacular illusion of floating jewels as the chandelier, comprised of thousands of high quality crystals, cascades 4.5 meters down from the ceiling. The chandelier is surrounded by four main columns encased in gleaming silver rods with a stunning black forest marble covering the bottom 1.8 meter area. Dark wood panels form a backdrop behind the reception area and a stretched rhombus pattern takes a 3D shape to add dimension and a unique art feel.

The signature element to the new lobby design is the Concierge Lounge. The first of its kind in Malaysia, this lounge features cozy sofas in an interactive seating design with the latest technology available for guest use, including iPads and iPod docking stations. The new Concierge Lounge showcases the brand position “In The Know” where InterContinental Hotels & Resorts are dedicated to providing local, authentic and enriching travel experiences

to guests around the world. Our best in class concierge team love to share their knowledge so that guests can experience the location – not as a tourist, but as a true insider. The Concierge Lounge is a great place to find art, history and event information taking place in Malaysia. Tour books and travel guides placed on the specially designed bookshelves are available to guests for reading.

InterContinental Kuala Lumpur is committed to providing an “in the know” knowledge to help guests enjoy local, authentic and enriching experiences while traveling.

For additional information, visit the hotel online at www.intercontinental-kl.com.my. For real-time information, please visit us on facebook or send a tweet to @InterConKL.

InterContinental Kuala Lumpur165 Jalan AmpangKuala Lumpur, Malaysia 50450+603-2161 1111info@intercontinental-kl.com.mywww.intercontinental-kl.com.my

EUMCCI would like to apologise for any embarrassment caused to the InterContinental Kuala Lumpur or confusion for our readers by the misprint in the April 2012 issue of Review.

InterContinenal Kuala Lumpur’s new lobby.

The Concierge Lounge at InterContinental Kuala Lumpur

Corporate Partner News

InterContinental Kuala Lumpur Lobby & Concierge Lounge

C

M

Y

CM

MY

CY

CMY

K

fa1686_AIF AD_AsianLinkMag_June_A4_ol.pdf 1 21/06/12 3:40 PM

EUMCCI Review36

Front Office Manager at Le Meridien Grand Hotel Nuernberg in Germany. Since then, he has not looked back and instead worked hard to grow his career throughout Europe and South East Asia.

In 2008, he was transferred to The Palace San Francisco, A Luxury Collection Hotel as its Hotel Manager. During his tenure at The Palace San Francisco, Kurt was committed to enhancing the hotel’s status as a modern luxury hotel in San Francisco that will increase rooms and food and beverage profitability through redesigning and realigning the overall hotel and restaurant concept. While he was there, he also took on the role as a brand trainer and brand champion for the Luxury Collection standards. Under his determined guidance, there was a significant improvement in their Guest Service Index year over year which was from 8.25 to 8.45.

Kurt Vieren, Hotel Manager, Sheraton Imperial Kuala Lumpur Hotel

To meet the demands for larger space, the country’s leading convention centre, the Kuala Lumpur Convention Centre (the Centre) has acquired 2,600 sqm of additional space to add to its facility. Built as a semi-permanent marquee adjacent to the Centre, the new marquee structure, known as Hall 6 will allow the Centre to accommodate larger exhibitions, confe-rences and other events.

Hall 6 has been built by the Centre’s owners, KLCC (Holdings) Sdn Bhd for the 25th World Gas Conference (WGC2012) which was hosted this year by Kuala Lumpur. Located adjacent to the Centre and connected via Exhibition Hall 5 and the Centre’s West Wing entrance, Hall 6 will provide additional multipurpose function space for the Centre to meet the demand for larger space in the short to medium term.

“Hall 6,” says Datuk Peter Brokenshire, General Manager, Kuala Lumpur Con-vention Centre, “will allow the Centre to

address and alleviate our space constraints especially where exhibitions are concerned.This space will be available for use for the next 12 – 24 months with the possibility of extension for a further limited period.”

In addition to exhibitions, Hall 6 will also be able to host cocktail receptions, hi-teas, buffet style catering, presentations, town hall meetings and concerts. Currently open for bookings, Hall 6 will be available for use from 15th June 2012 onwards.

The new Hall 6 adds to the Centre’s existing space of 20,059 sqm of flexible function space that includes Exhibition Halls, Plenary Hall, Plenary Theatre, a Grand Ballroom,

Banquet Hall, Conference Hall, 20 meeting rooms and ancillary facilities, and the latest in wireless, 3G telecommunications and digital audio-visual services.

After 3 years in this iconic hotel, Kurt’s love for Asia proved much too strong to resist and hence, brought him back to this part of the globe, at the Sheraton Imperial Kuala Lumpur Hotel. Armed with more than 15 years of work experience in the hospitality industry, Kurt is very excited to put all that knowledge into use here. He looks forward to spearheading this classy hotel to greater heights whilst learning more about Malaysia’s traditions and its colourful heritage. In his spare time, Kurt unwinds by listening to music and travelling.

For further information:Sheraton Imperial Kuala Lumpur HotelJalan Sultan Ismail50250 Kuala Lumpur, MalaysiaTel:+603­27179900Fax:+603­27179999www.sheraton.com/imperialkualalumpur

More Function Space at the Kuala Lumpur Convention Centre

Hotel Manager at the Sheraton Imperial Kuala Lumpur

Kurt Vieren has been at the helm of the Sheraton Imperial Kuala Lumpur Hotel as its Hotel Manager since August 2011.

Hailing from Roeselare, Belgium, Kurt’s career with Starwood Hotels & Resorts began in 2000 when he was hired as the

For further information, please contact:

Datuk Peter BrokenshireGeneral ManagerKuala Lumpur Convention CentreTel: +603-2333 2888Fax: +603-2333 2882Email: info@klccconventioncentre.com

Desiree Ann or Charles ChaplinTQPR (Malaysia) Sdn BhdTel: +603-2092 4300Fax: +603­20925972Email: desireeann@tqpr.com or charlesc@tqpr.com

EUMCCI would like to apologise for any embarrassment caused to the Sheraton Imperial Kuala Lumpur Hotel or any confusion for our readers due to the misprint in the April 2012 issue of Review.

Corporate Partner News

EUMCCI Review 37

Deloitte Continues to Advance

RUAG at RMAF 54th Anniversary Open Day 2012

Deloitte Malaysia has recently been awarded the Tier 1 ranking in World Tax 2012; a foremost guide to the world’s leading tax law and accounting practices published by International Tax Review (ITR). Derived from feedback and commentaries by corporate tax directors and advisers at multinational companies and advisory firms around the world, the prestigious ranking signifies Deloitte’s international networking and leading reputation as well as a highly regarded pool of professionals in all areas of tax, reflected in the size and quality of transactions.

RUAG Aviation Malaysia Sdn Bhd recently exhibited at the RMAF 54th Anniversary Open Day 2012 held at the Subang Air Base on June 3rd, 2012. The participation received a very positive response from all personnel who attended. The event provided an opportunity for visitors to become more familiarised with the aerospace industry and RUAG Aviation were delighted to be given an opportunity to participate.

In 2012, RUAG Aviation Malaysia Sdn Bhd has provided support to RUAG Aviation

In line with its commitment to educating the public, Deloitte’s annual TaxMax seminar will be making its return this 9 October 2012. Themed “Step Up, Go For The Difference”, the event will explore the current issues revolving the industry and intricacies of tax implications around the Budget 2013 announcement. The Inland Revenue Board’s CEO – Tan Sri Dato’ Dr. Mohd Shukor Bin Hj. Mahfar – will also grace the event as a panelist.

On the education front, the company will be holding its fifth edition of Deloitte Tax Challenge in August 2012. This one-of-its-kind competition challenges undergra-duates around Malaysia on tax-related topics and real-business issues, giving them an exposure in taxation career.

www.deloitte.com.my

Switzerland during two significant Conference and Exhibition events. These were the MILITARY MRO (Maintenance, Repair, Overhaul) Conference and Airborne Special Mission (ASM) Conference both held in Kuala Lumpur, Malaysia on 9-10 May and 16­17 May 2012, respectively.RUAG Aviation Malaysia Sdn Bhd was pleased to be the Strategic Host Sponsor for both events.

It was an opportunity to market the Do228NG aircraft and various MRO products as well as providing an

introduction to our local company. RUAG Aviation Malaysia Sdn Bhd will also be participating at the forthcoming Police Aviation Conference and Exhibition to be held in October this year.

www.ruag.com.my

Highfield Street, Hemel Hempstead, HP2 4AY United KingdomTel: +44(0)7586262355Email: admin@actex.co.ukWebsite: www. actex-consulting.com

Actex Consulting Point of Contact:Mr. Simon Ruini, Managing Director

Brief Company Profile:Actex Consulting is a turn-key project developer in Modern Agriculture, Textile Industrial Processes and Alternative Energy (Bio-fuel and Bio-mass). The Company develops integrated and self sustainable projects through the utilisation of waste products and alternative energy.

Corporate Partner News

New Corporate Partners

Level 19, Uptown 1, Damansara Uptown, 1Jalan SS21/5847400PetalingJayaSelangor, MalaysiaTel: +603­77236500/+603­77261833Fax: +603­77263986/+603­77268986Email: myclients&markets@deloitte.comWebsite: www.deloitte.com/my

Point of Contact:Ms. Chee Pei Pei, Tax Director

Brief Company Profile:Deloitte is a global professional services organisation, delivering audit, tax, consulting, enterprise risk and financial advisory services in 150 countries through 182,000 professionals. In Malaysia, it has over 1,300 employees in eight offices countrywide.

Deloitte Malaysia

No. 1, Jalan Perusahaan UtamaTaman Industri Selesa Jaya43300 BalakongSelangor, MalaysiaTel: +603-8961 8118Fax: +603-8961 6511Email: info@ibibrass.comWebsite: www.ibibrass.com

Point of Contact:Mr. Swen Kum Chin, General Manager, International Business Development

Brief Company Profile:We are a leading manufacturer of high quality brass rods and wires. We manufacture high quality brass products for various industrial applications.

International Brass Industries Sdn Bhd

Level 28 Ubn TowerNo.10, Jalan P Ramlee50520 Kuala Lumpur, MalaysiaTel: +603-2035 5550Fax: +603­20787034Email: David-Anthony.Jones@ruag.comWebsite: www.ruag.com

Point of Contact: Mr. David Jones, General Manager Malaysia

Brief Company Profile: RUAG Aviation Malaysia Sdn Bhd provides aircraft component overhaul services to the military and civil markets for customers in Asia.

Ruag Aviation Malaysia Sdn Bhd

C­17­1,17th Fl, Tower CMegan Avenue II12 Jalan Yap Kwan Seng50450 Kuala LumpurTel: +603-2166 0852Fax: +603-2161 0541Email: keller@shpmedia.comWebsite: www.shpmedia.com

Point of Contact: Ir. Hans Keller, Associate Publisher

Brief Company Profile: Asian Defence Journal (ADJ), the only dedicated Asian defence monthly, delivers the latest defence news in the Asian region. With dedicated writers, ADJ is the longest serving defence magazine and is the only preferred platform for defence news in Asia.

SHP Media Sdn Bhd (Asian Defence Journal)

Wisma MultitechNo 11, Jalan BPU 5Bandar Puchong Utama47100Selangor,MalaysiaTel: +603-5882 5595Fax: +603­58827795Email: Info@Spmultitech.ComWebsite: www.Spmultitech.Com

Point of Contact: Mr. William Tan, Group CEO

Brief Company Profile: SP Multitech Renewable Energy Sdn Bhd is a Biogas Technology Company doing Design and Built of Biogas Plants for various type of ORGANIC WASTE including Municipal Solid Waste, using German Dry and Wet Fermentation Technology.

SP Multitech Renewable Energy Sdn Bhd

EUMCCI Review38

New Corporate Partners