Ray  Ga

llon  &  Neu

s  Loren

zo  

Digital  Reality      Escape  to  a  Virtual  World  or  Explore  an  Augmented  Culture?  

h@p://www.welzijndeurne.nl/TrueStars/Media/SIchIng%20Welzijn%20Deurne/Welzijndeurne/Road%20To%20SWD.jpg  h@p://taylorockam.net/wp-­‐content/uploads/2011/03/header-­‐sito-­‐con-­‐scri@a-­‐v3-­‐rido@a.jpg  

h@p://www.userspots.com/wordpress/wp-­‐content/uploads/2010/08/info-­‐300x225.jpg    

@TransformSoc  

A  

René  Magri@e,  La  Trahison  des  images,  1928-­‐29  h@p://brendandonnet.files.wordpress.com/2012/11/magri@e-­‐la-­‐trahison-­‐des-­‐images.jpg?w=584&h=403  h@p://www.estancoguerrero.com/images/paginas/pipas/940/pipa-­‐estancoguerrero-­‐5159.jpg  

Which Is the Real Object?

B  

Where Does Virtual Reality Happen? 1.  When  you  read  a  novel,  is  the  story  happening  in  a  virtual  reality?    2.  When  you  see  a  movie,  are  the  images  a  virtual  reality?    3.  When  you  play  a  computer  game,  is  that  virtual  reality?  

51,90%   56,41%  78,95%  

48,10%   43,59%  21,05%  

YES   NO  

Reading  a  Novel                          In  a  movie                Computer  game  

Digital Reality: Computer Generated Information

h@p://www.so`wareag.com/blog/reality_check/wp-­‐content/uploads/2014/04/Digital2.jpg  h@p://consciouslifenews.com/wp-­‐content/uploads/2012/07/binary-­‐digital-­‐face.png  

 @TransformSoc  

Creating Virtual Worlds

h@p://www.lumixgexperience.panasonic.co.uk/wp-­‐content/uploads/gallery/AdamTrevor/Flower_HDR.jpg  h@p://www.terrafloraonline.com/images/userfiles/images/flower01LOW.png  h@p://www.medievalists.net/wp-­‐content/uploads/2014/02/blue-­‐eyes.jpg    

Object:    Flower  LocaJon:  Garden  To  know  more:  [+]  

Culture Creates a Continuum Between Reality – Virtuality

h@p://rlv.zcache.com/world_of_communicaIon_poster-­‐p228705489155507739qzz0_400.jpg    TermCAT http://www.termcat.cat/ca/Diccionaris_En_Linia/132/Cerca/  

Language: Skill that allows us to communicate our thoughts and feelings to a receptor, via a shared code and create a shared cultural context.

Symbolic Conceptualization

Simplified Reality

Virtual Reality

Digital Reality

Augmented Reality

Mixed Reality Simulated Reality

@TransformSoc  

Representations of Physical Reality

Linking Images and Reality

Lascaux,  Great  Hall  of  the  Bulls-­‐    Paleolithic  period  (16000  years  old)    h@p://www.redicecreaIons.com/ul_img/7330lascaux6.jpg  

Augmented Reality Implies Added Information

h@p://cdn.onextrapixel.com/wp-­‐content/uploads/2012/07/mixed-­‐reality.jpg  

Augmented Reality (AR): Ubiquitous Information

Ref:  h@p://www.giornaleosmo.com/wp-­‐content/uploads/2012/07/oversized-­‐giant-­‐big-­‐everyday-­‐object-­‐11.jpg  h@p://www.designerscall.com/blog/wp-­‐content/uploads//2013/04/clothespin2.jpg    

ArJst:    Mehmet  Ali  Uysal    (a  Turkish  professor  of  art  at  the    Middle  East  Technical  University)  LocaJon:  Chaudfontaine  Park  (Belgium)  Date:  Created  in  2010  for  the    FesIval  of  the  Five  Seasons.  Building  process:    

@TransformSoc  

Embedded Multimedia Real-Time hotel Room Information

Living in Shadows

Plato’s    Cave  Allegory    h@p://criIcalthinking-­‐mc205.wikispaces.com/file/view/plato_cave2.jpg/245932615/390x290/plato_cave2.jpg  

https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/558713_453149121431297_1372521448_n.jpg

Meta-realities

h@p://storage.koinup.com/100518x271063/271063-­‐6.jpg  

Participating in Shadows

Survey: Is Virtual Reality Part of Physical Reality?

46%  

54%  

All  Age  Groups  

NO   YES  

36%  

64%  

Age  Group:  18  to  40  years  old  

NO   YES  

The Common Virtuality Model

h@p://www.oamk.fi/hankkeet/mixedreality/  h@p://www.oamk.fi/hankkeet/mixedreality/img/virtuality_conInuum.gif  

 

1994:  Paul  Milgram  y  Fumio  Kishino:  Reality  Virtuality  ConInuum”  

Reality – Virtuality Continuum

Augmented Reality vs. Virtual Reality

Augmented  Reality  •  Projects  onto  real  context  in  real  Ime:  Partly  unmediated    

•  Only  part  of  your  sensorial    overall  experience  is  digital  

•  Merging  of  Digital  and  Physical  objects.    

•  Simultaneous  Sensory  Expansion  

 

Virtual  Reality  •  Creates  simulated  context  and  space-­‐Ime:  It's  all  media.  

•  All  of  your  sensorial    experience  is  digital  

•  The  computer  transmits    sensory  data  to  the  parIcipant  

•  Immersive  Fantasy  world    

Augmented  reality  embeds  digital  informaJon  into  real-­‐world  contexts  Virtual  reality  creates  digital  contexts  that  behave  in  ways  that  mimic  real-­‐world  analogues  

h@p://www.quora.com/What-­‐are-­‐the-­‐key-­‐differences-­‐between-­‐augmented-­‐reality-­‐and-­‐virtual-­‐reality   @TransformSoc  

Integration of Virtuality

+ Explicit images and messages

+ Constructed meta data

+ Virtual reality

+Physical reality

+Individual use of single items

+Emergent Collaboration

Laye

rs of

Infor

matio

n

Layers of Codification

@TransformSoc  

Integration of Virtuality

+ Explicit images and messages

+ Constructed meta data

+ Virtual reality

+Physical reality

+Individual use of single items

+Emergent Collaboration

eCall  (IoT)  

Angry  Birds  

Flight  simulator  

Social  Networks  

Big  Data  applicaIon  

@TransformSoc  

Spotting the Essential with Simplified Reality

h@p://ieeexplore.ieee.org/ieee_pilot/arIcles/01/@g2009010006/assets/img/arIcle_1/fig_12/large.gif    

h@p://www.homevselectronics.com/wp-­‐content/uploads/2014/02/virtual-­‐reality.jpg  

Possible    QR  Code  

Geometric    structure  

Metadata  

Target  informaIon  

Simplified  model  

Absence  of  distracIng  detail  

Useful Applications

Digital Reality for Training

Extrasensorial Learning Skills

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Augmented Reality for Daily Life

For What is Digital Reality Useful?

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

14,29%  

37,10%   40,32%  

75,81%  

0,00%  

10,00%  

20,00%  

30,00%  

40,00%  

50,00%  

60,00%  

70,00%  

80,00%  

AR  for  work   AR  for  personal  life  

VR  for  work   VR  for  personal  life  

Have  You  Used…?  

h@p://www.petapixel.com/assets/uploads/2010/05/streetmuseum1.jpg  

Adding Information About Past and Present

hZp://goo.gl/ZndwT  

Web  Ref:  h@p://Iny.cc/4f01dw  London Museum uses App. With embedded photos from the past, to explain present. .  

h@p://media1.s-­‐nbcnews.com/j/MSNBC/Components/Slideshows/_producIon/ss-­‐110623-­‐dear-­‐photograph/ss-­‐110623-­‐dear-­‐photograph-­‐10.grid-­‐6x2.jpg  

Interface Encumbrance Will Vanish to Invisibility

h@p://video.naIonalgeographic.com/video/player/media/augmented-­‐reality-­‐sci/augmented-­‐reality-­‐sci_480x360.jpg   h@p://cdn.trendhunterstaIc.com/thumbs/andric-­‐digitalized-­‐captures.jpeg  

Crossing the Continuum

h@ps://www.youtube.com/watch?v=xiLNCT6lUsU  {slide  26’50’’]  

The  power  of  the  brain:  To  move  prostaIc  devices    or  exoskeletons    (e.g.  Cathy  Hutchinson)  

The  power  of  the  machine:  Guessing  right  between  two  mental  images  (e.g.  Marcel  Just    &    Tom  Mitchell,    Carnegie  Mellon  University  )    

Food/Handling  Shelter  

Non-Visual Augmented Reality Smell-Enhanced Cookies

h@p://www.kabk.nl/arlab/pageEN.php?id=0104  

Using other senses…

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

1,30%  

29,87%  

7,79%  

61,04%  

0,00%  

10,00%  

20,00%  

30,00%  

40,00%  

50,00%  

60,00%  

70,00%  

Taste   Touch   Smell   Sound  

Which  sense  other  than  visual  would  you  prioriJze    in  Digital  Reality  Research?  

h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg  

Digitalization means Convergence to a single code

h@ps://encrypted-­‐tbn0.gstaIc.com/images?q=tbn:ANd9GcQ31AulS-­‐_5v0Pd17g4QnlfaQktu-­‐rwL4l7dK0DKIhzV_PbF89Z  h@p://www.blackmeditaIon.com/wp-­‐content/uploads/2013/10/2626462-­‐matrix-­‐binary-­‐digital-­‐code-­‐design-­‐tonel-­‐314x200.jpg  

Immersive Multimedia

What Perceptions of Space and Territory Will Our Grandchildren Have?

h@p://www.designboom.com/cms/images/-­‐Z73/sc1.jpg  

h@p://www.hypergridbusiness.com/wp-­‐content/uploads/2014/06/Control-­‐VR.jpg  

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

Should  customers  be  advised  that  a  Digital  Reality  ApplicaIon  might  change  their  percepIon  of  the  world?  

27%  

73%  

NO   YES  

Expert Environments Digital Reality to Enhance Surgical Techniques

h@p://www.wired.com/images_blogs/beyond_the_beyond/2013/08/42af6b35-­‐46a4-­‐4797-­‐bc6b-­‐1395286e74bc_RTX12REG.jpg   h@p://viewconference.it/e2011/wp-­‐content/uploads/2011/08/ULIS-­‐surgical-­‐simulator.jpg  

h@p://guiacirugiaesteIca.com/wp-­‐content/uploads/2011/01/slide-­‐futuro-­‐aplicaciones-­‐medicas-­‐apps-­‐salud-­‐iphone-­‐ipad-­‐android.jpg  

Should  we  all  become  experts?  

Plato in the New Cave

h@p://media-­‐cache-­‐ec0.pinimg.com/236x/ce/c1/3e/cec13ed184a2041487d54b4afdc010ee.jpg  

h@p://jaywing.com/agency/wp-­‐content/uploads/2012/04/reality-­‐is-­‐percepIon.jpg  

h@p://www.mixedrealitylab.org/images/stories/projects/HumanPacman/08.firstperson.jpg  

Should  we  all  become  aware?  

Learning Through Gaming

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

50%  

85,90%  92,31%  

64,10%  

0%  

10%  

20%  

30%  

40%  

50%  

60%  

70%  

80%  

90%  

100%  

Work   Learning   Leisure   WasJng  Time  

Playing  a  Virtual  game  is  Useful  for…  

Gaming? Industrial Control? Context is Everything

h@p://i1.yImg.com/vi/kzGljuievpM/0.jpg  

Immersive Gaming

h@p://1.bp.blogspot.com/_Ss_rLDyRQCk/Ra2QZpKjpAI/AAAAAAAAA7E/MbdcTq02fQc/s1600/augmented+reality_PhoneGame.jpg  

3D  Puzzle  

Crowd Sourcing Video Gamers to Solve Scientific Problems

Ref:h@ps://www.youtube.com/watch?v=xiLNCT6lUsU  [slide  40’40’’]  

Which of these statements best describes your feelings about Digital Reality being integrated into your daily life?

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

0,00%   10,00%   20,00%   30,00%   40,00%   50,00%   60,00%  

It  enriches  my  private  and  professional  life  

It  is  helpful  but  I  worry  about  my  personal  safety  

I  am  afraid  that  I  might  lose  touch  with  Physical  Reality  

It  might  become  a  tool  for  mass  manipulaIon  by  governments,  military  and  corporaIons  

I  don't  want  to  go  any  near  it,  reality  is  good  enough  for  me  

All  Age  Groups  

18  to  40  years  old  

Inter-Species Avatars & Extracorporal Experience

“I'm  flapping  my  wings.    Not  hard,  but  slowly  and  smoothly”…  

Jaron  Lanier:  “  It’s  going  to  be  about  turning  into  different  creatures,  changing  the  way  we  operate  cogniIvely  in  relaIonship  to  the  world”                    

h@p://carolsdreamworld.blogspot.com.es/2012/10/my-­‐first-­‐lucid-­‐dream.html  

7,89%  

22,37%  

48,68%  

21,05%  

0%  

44,44%  

27,27%  27,27%  

0,00%  

10,00%  

20,00%  

30,00%  

40,00%  

50,00%  

60,00%  

1   2   3   4  

All  Age  Groups  

18  to  40  years  old  

Digital  Reality:  an  escape  to  a  virtual  world    or  an  exploraIon  of  an  augmented  culture?

Ref:  h@p://www.e-­‐encuesta.com/answer?testId=HBxR7jH1U8E=  

2,83  

Rate  on  the  following  scale:  from  1  to  4  

Escape   Culture  

Making sense of all this…

h@p://4.bp.blogspot.com/_SqhhJb_P3Kk/Sbf4Yx23J9I/AAAAAAAAFwQ/svbTQI5WQCw/s400/infrared+d.jpg  

THANK YOU

Neus  Email:  neus@transformaIonsociety.net  LinkedIn:  Neus  Lorenzo      Slideshare:  h@p://www.slideshare.net/TransformaIonSociety  

2014  Web  –  TransformaJon  Society:    h@p://www.transformaIonsociety.net      

Ray  Email:  ray@transformaIonsociety.net  LinkedIn:  Ray  Gallon  Google  Plus:  +Ray  Gallon    

Next  Topic:  “Human  Bionics  –  More  Freedom  or  Electronic  Slavery?”    Blog/survey  published:  9  October  2014                Webinar:  31  October  2014  

TwiZer:  @Transformsoc