digital reality nxp final.pptx
DESCRIPTION
MIT Enterprise Forum event on December 17 "NFC Circle" Mobile Wallet Wars and Warriors" Just about everyone in the NFC space has or plans to release a mobile wallet for one big reason – control of the consumer. But how many wallets can a consumer have or will they want? How many wallets can or will a merchant want to support? And what do both of these big stakeholders do while this is all being sorted? And what is the role of other key stakeholders like mobile operators, bank issuers and payments networks? Our panel consists of the most important mobile wallet warriors who are on the front lines of this very exciting commerce battleground where the winner could really “take all.” They’ll speak openly about what they are doing, how merchants and consumers are responding, and where they see all of this ending up.TRANSCRIPT
Trusted-Smart-SecureSolutionsJeff FonsecaDirector Business Development NXP Identification BU
E v o l u t i o n
Advertising
eGovSecurity
Retail
Identification
Access Control
Mobile Payments
Transportation
NFCNFC
Transportation TransportationMobile Payments
Security
Advertising
Convenience Ubiquity Choice
Convenience
Hybrid Shopping Model
‘Shopping’ while Shopping
67% would check their phone before asking a sales person
66% would check reviews
53% would check prices at other locations
Educate and Motivate
Taking advantage of the hybrid model
Engage customers with multimedia product information, real-time promotions and affinity
program updates with just a tap of their Smartphone.
Tap Here to find out more
Ubiquity
Over 100,000,000* NFC enabled mobile devices in the market in 2012.
Mastercard Paypass supported by over 440,000 merchant locations worldwide.
NXP’s MIFARE transportation solutions have been installed in over 650 cities in 50 countries.
*ABI Research
Mobile market evolving
Choice
NFC solutions by NXP enable over 200 different mobile device models today.
Mobile Phones, Laptops, Tablets, Printers, Gaming Consoles, Automotive, Televisions, Automobiles,
Cameras
Samsung Galaxy SIII HTC One Google Nexus 4 Nokia Lumia 920 Lenovo T410 Samsung Galaxy 7
Trusted Smart Life Solutions
NFC enabled tags in Posters, Magazines and at the POS
87% of Smartphone
users perform a mobile search after seeing an
ad.
NFC is more than
payments
Interactive Advertising
Advertising
AccessControl
Transport
SecurityRetail
MobilePayments
eGov Identification
T r u s t e d - S m a r t - S e c u r e