REACH YOUR REP 646.521.2500 / advertise.aarp.org/digital

.ORG

Digital Media Kit 2015 I advertise.aarp.org/digital

AARP.org and a growing portfolio of digital assets feature premium content, tools and activities

specifically targeted to a highly engaged tech-savvy 50+ audience.

State-of-the-art advertising possibilities delivered at the right time and in the

right place provide optimal performance for a growing roster of advertisers.

REACH YOUR REP 646.521.2500 / advertise@aarp.org/digital

3/15

SOURCE *Omniture Jul-Dec 2014/2013, **comScore Jul-Dec 2014 average; ***DoubleClick March 2014

AARP.ORG

Delivers Peak Performance

High Engagement**More than double the minutes per visitor than Reader’s Digest, WSJ, WebMD, TripAdvisor and Fox Business.

Site Vitality*18% growth in unique visitors in the past year, 12MM monthly UVs, 148MM total PVs, 12PVs per UV, mobile drives 20% of traffic.

Premium ContentExclusive to 50+ life stage, focused on health, finance & travel and delivered across multiple platforms (newsletters, mobile, tablet and social media).

ROI GeneratorAARP.org’s average CTR is an impressive .20% for directly sold inventory —25% higher than most vertical sites*** (average .16% CTR).

Performance Enhancing ProgramsHot Deals transactional program, creative review & recommendations, data mining pre and post campaign.

1 2

3 54

REACH YOUR REP 646.521.2500 / advertise@aarp.org/digital

3/15

AudienceAge 50+ 75%

Age 45+ 84%

Online Innovator 69% (Frequently advise others on consumer products and websites)

Homeowner 77%

Average Age 57

Any College 81%

Average HHI $68,170

AARP Audience Advantage

Seek/post product reviews (30 days) 208 107 93%

Shop for new autos (30 days) 206 111 90%

Heavy spend on vacation package (6 months) 187 113 61%

Investment transaction (30 days) 205 126 60%

Research products to buy for home (30 days) 178 113 57%

Heavy spend on drugs/remedies (6 months) 192 141 35%

AARP.ORG

Audience DemographicsNot all 50+ visitors are alike. AARP reaches a digitally-savvy, dual audience that's more inclined to

seek product solutions online for everything from health and finance to travel, automotive, consumer

electronics and more. In fact, AARP.org visitors are 2x's more likely to make an online purchase in

a given month compared to the general online population.

*AARP visitors vs. general online population (50+ base)

SOURCE Nielsen@Plan Q2 2014

AARP.org Visitors

Online Population

AARP Advantage

Purchasing Propensity56% more likely to shop online in a given month*

50+ INDEX

REACH YOUR REP 646.521.2500 / advertise@aarp.org/digital

3/15

High Impact Rich Media

Interstitial

Roadblock

Goal Post Wallpaper

Home Page Pushdown

Pencil Pushdown

Login Wallpaper

Custom Native

Advertiser Landing Page

Games Reskin

Performance Management Spotlight Tags

Retargeting

Creative Delivery Options

Brand Effectiveness Studies

Campaign Optimization

Special Hot Deals

Sponsorships

Sweepstakes

Customized Packages

Standard Run of Site

Run of Channel

Run of Video

Opt-in Newsletters Vertical and Special Offer

Audience and Geo-targeting

Mobile

Mobile Adhesion

Standard

High Impact – Interstitial

AARP has a myriad of standard and custom solutions designed to help you achieve your marketing

goals. We can help you identify, connect and convert your high value customers by leveraging an

optimal mix of contextual, audience, high impact and custom targeting.

AARP.ORG

Robust Portfolio of Ad Capabilities

Custom – Native

Special – Hot Deals

See digital specs page for more information, advertise.aarp.org/digital.

REACH YOUR REP 646.521.2500 / advertise@aarp.org/digital

3/15

AARP’s robust 50+ data capabilities enable us to deliver quality targeting based on 1st party data, depth across multiple segments, insight to help identify high value consumers and scale on and off AARP.org. AARP’s Digital Ad Services team can help you determine the optimal audience targeting for your brand leveraging the following data resources:

Offline Membership Data 1st party Reaches Premium Segments Demographic income, household size, grandchildren, retired, employed,

own home, length of residency

Life Stage based on AARP membership segmentation; total of eight segments

Lifestyle Model Scores predictive modeling based on engagement with AARP content/tools/products such as travel discount, caregiving and deals & discounts model score

Membership Status existing vs. new member

Online Data 1st & 3rd party Identifies Affinity and Interest Areas

AARP.org Site Behavior based on content consumption

AARP Performance Clusters demographic and psychographic attributes

Retargeting specific for advertiser’s conversion cycle

Custom unique segment based on audience attributes

3rd Party OverlaysDrives Efficiency and Scale Behavioral Enthusiasts & Purchasers based on content and product

consumption; includes segments across key verticals such as financial, travel, health, technology, food, aports, entertainment & home

AARP.ORG

Precision Targeting CapabilitiesWith hundreds of data points on our members, AARP has the ability to create proprietary targeting

opportunities based on 1st party data that are unmatched in the marketplace. This information (available only

in aggregate and non-personally identifiable form) allows marketers to connect with their core

consumers when they are most likely to be considering a product purchase.

REACH YOUR REP 646.521.2500 / advertise@aarp.org/digital

3/15

AARP.org and a growing portfolio of digital assets feature premium content, tools and activities specifically

targeted to a highly engaged tech-savvy 50+ audience. State-of-the-art advertising possibilities delivered

at the right time and in the right place provide optimal performance for a growing roster of advertisers.

AARP.ORG

Digital Rate Card 2015

Pricing subject to change.

Home Page $92 $92 $80

Entertainment 27 27 23

Food 18 18 15

Games 11 11 9

Health 31 31 26

Home and Family 27 27 23

Money 30 30 25

Politics and Society 18 18 15

Travel 36 36 30

Work 33 33 28

ROS 12 12 10

LEADERBOARD 728X90

TOP 300X250

BOTTOM 300X250 300X600 160X600

Standard Display Media Net CPM

Talk to your sales representative for additional robust capabilities and custom opportunities.

Looking to make a big impact on a smaller budget?

Use our self-serve advertising portal for premium guaranteed inventory for budgets under $10,000, pagegage.com/aarp.