WHAT DO WE DO TO SET UP A BUSINESS PLAN or any project?

7 OBSOLETE DIGITAL MARKETING STRATEGIES

1.Building Digital Marketing department

2.Designing a website via internal stakeholder committee

3.Managing digital marketing campaigns to impressions, clicks, or

budget forecasts

Continues……

4. Paying third-party vendors to represent your brand in social

media

5. Doing black hat SEO

6. Renting email lists

7. Sending unsegment or untargeted emails

TYPES OF INTERNET MARKETING

• Display Marketing• Search engine

Marketing• Search engine

optimization• Social media

Marketing• E-mail Marketing• Referral Marketing• Affiliate Marketing • Inbound Marketing• Video Marketing • Banner advertising• Blog Marketing• Article Marketing

Internet Marketing

0 Display advertising: the use of web banners or banner ads placed on a third-party website or blog to drive traffic to a company's own website and increase product awareness.

0Search engine marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization techniques.

0Search engine optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.

0 Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn.

0 Email marketing: involves directly marketing a commercial message to a group of people using electronic mail.

0 Referral marketing: a method of promoting products or services to new customers through referrals, usually word of mouth.

0 Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

0 Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.

0Video marketing: This type of marketing specializes in creating videos that engage the viewer in to a buying state by presenting information in video form and guiding them to a product or service[citation needed] Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers.

STRATEGIC PLANNING for Internet Marketing

Meaning………0 “it is the managerial process of developing and maintaining a viable

fit between the organization’s objectives, skills, and resources and its challenging market opportunities”(Kotler and Keller 2006).Survey – gather, analyse, study, and listenExplore – formulate, translate, architect, and recommendConstruct – implement, design, code and programUnveil – execute, test, and launchRefine – measure, evaluate, and improve

Internet Marketing strategy

1. Start with a web promotion plan and an effective web design and development strategy.

2. Get ranked at the top in major search engines, and practice good Search Optimization Techniques.

3. Use Email Marketing Effectively.4. Dominate your marketing niche with affiliate,

reseller, and associate programs.5. an analysis from an Internet marketing coach or

Internet marketing consultant.

6. Build a responsive opt-in email list.7. Publish articles or get listed in news stories.8. Write and publish online press releases.9. Facilitate and run contests and giveaways via your

web site.10.Blog and interact with your visitors.

From business models to e-business models

Internet business models is associated with number of strategies and components;-0 E-commerce 0 Affiliate marketing 0 Geo- Targeting0 Niche Internet Marketing 0 Lead Based websites

PURE PLAY

ENTERPRISE

BUSINESS PROCESS

ACTIVITY

SOCIAL CONTENT PROCESS

Performance Indicator or Metrics0 Time0 Quality 0 Performance0 Cost 0 time from order to delivery0 customer satisfaction0 amount of sales from new products

Steps in digitizing internet marketing

0 Situation Analysis: ??

0 E- Marketing Strategic Planning

0 Objectives

0 E-marketing Strategies

0 Implementation Plan

0 Budget

0Evaluation Plan