effective technology tools for real estate full version
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John Mayfield's Presentation in Russia on Effective Technology Tools for Today's Real Estate Agents - FIABCI and Russian Guild of REALTORS, 2012TRANSCRIPT
Effective Technology Tools to Grow Your Business
Effective Technology Tools to Grow Your Business
Presented by
John D. Mayfield“The Real Estate Tech Guy”
Presented by
John D. Mayfield“The Real Estate Tech Guy”
““You’re Only As Strong As You’re Only As Strong As Your Weakest Link...” Your Weakest Link...”
John MaxwellJohn Maxwell
What is Your Weak Link?What is Your Weak Link?
TechnologyTechnology
Communication
Time Management
Marketing
Presentation
Organization
Security
Communication
Time Management
Marketing
Presentation
Organization
Security
5
InsanityDoing the same thing over and over but expecting different results....
Effective Technology Tools to Grow Your Business
Effective Technology Tools to Grow Your Business
Organization and Organization and ProductivityProductivity
Mobile and Mobile and Paperless Paperless SolutionsSolutions
How to Stand How to Stand Out in a Digital Out in a Digital
WorldWorld
7
Technology and the Future?Technology and the Future?
Mobile is the Future!Mobile is the Future!
Last Year - More People Accessed The Internet from a Smart Phone
Last Year - More People Accessed The Internet from a Smart Phone
10
Mobile Marketing…
11
6 Billion People on Earth
12
4.8 Billion Cellphone Users
More People Own a Cell Phone Than a Toothbrush...
More People Own a Cell Phone Than a Toothbrush...
Only 4.2 Billion own a ToothbrushOnly 4.2 Billion own a Toothbrush
14
Cell Phone Marketing
•Fewer than 6% of businesses are doing any type of mobile marketing
No Competition!
Are you set up to have ads displayed on “mobile” devices when consumers are searching for real estate in your marketplace?
16
Why?Why?2 Billion! 2 Billion! Everyday!Everyday!
Target Your Location
Target The Device
Mobile Mobile Ready?Ready?
Step #1Step #1Step #1Step #1
Step #2Step #2Step #2Step #2
Step #3Step #3Step #3Step #3
Step #4Step #4Step #4Step #4
Step #5Step #5Step #5Step #5
Step #6Step #6Step #6Step #6
Step #7Step #7Step #7Step #7
Step #8Step #8Step #8Step #8
Step #9Step #9Step #9Step #9
Google AdWordsGoogle AdWordsGoogle AdWordsGoogle AdWords
KeywordsKeywordsKeywordsKeywords
Step #10Step #10Step #10Step #10
Target Your Location
Target The Device
Win With Google Mobile Ads Win With Google Mobile Ads
2 Google Tools To Learn2 Google Tools To Learn
Google KeyWord ToolGoogle KeyWord Tool
Google Re-MarketingGoogle Re-Marketing
38
The World is in Your Hands…
Questions to ConsiderQuestions to Consider
What Does Your Landing Page Look Like?
Are You Capturing Your Web Site Visitors - (Leads)?
How are You Staying in Touch With Your New Leads?
What Does Your Landing Page Look Like?
Are You Capturing Your Web Site Visitors - (Leads)?
How are You Staying in Touch With Your New Leads?
Pay Per Click
Landing Page - State Farm
State Farm - Main Web Site
Landing Page - State Farm
Listing DomainsListing Domains
Listing DomainsListing Domains
Listing DomainsListing Domains
Converts to Mobile Web Site Automatically Converts to Mobile Web Site Automatically
How to Follow-Up With How to Follow-Up With Leads...Leads...
How to Follow-Up With How to Follow-Up With Leads...Leads...
Suggestion – Try Suggestion – Try AWeber.com AWeber.com
Suggestion – Try Suggestion – Try AWeber.com AWeber.com
Create a Blog Broadcast Create a Blog Broadcast Create a Blog Broadcast Create a Blog Broadcast
Choose Your Newsletter Choose Your Newsletter Format Format
Choose Your Newsletter Choose Your Newsletter Format Format
Determine When To SendDetermine When To SendDetermine When To SendDetermine When To Send
Stay In Touch With Your Web Site Stay In Touch With Your Web Site VisitorsVisitors
Stay In Touch With Your Web Site Stay In Touch With Your Web Site VisitorsVisitors
Design Your Opt-In PieceDesign Your Opt-In PieceDesign Your Opt-In PieceDesign Your Opt-In Piece
Begin Capturing Leads!Begin Capturing Leads!Begin Capturing Leads!Begin Capturing Leads!
Need to Stay Organized?Need to Stay Organized?
Too Much to Remember?
Need to Make Notes While You’re Away from the Office?
Help!
Too Much to Remember?
Need to Make Notes While You’re Away from the Office?
Help!
ReQallReQall
ReQallReQall
Voice ThreadVoice Thread
Record Conversations in the CloudRecord Conversations in the Cloud
FREE Version!FREE Version!
Voice ThreadVoice Thread
Voice Thread Has an iPad AppVoice Thread Has an iPad App
EvernoteEvernote
EverNoteEverNoteAdd Photos
Add Web Sites You Like
Add Notes
Add Voice Recordings
And More!
The Best Feature - Tagging
Add Photos
Add Web Sites You Like
Add Notes
Add Voice Recordings
And More!
The Best Feature - Tagging
Off MapsOff Maps
ExpensifyExpensify
Keep track of expenses while on the go...Keep track of expenses while on the go...
Photos - Video - Mobile!Photos - Video - Mobile!
360 Panorama360 Panorama
SlowShutterSlowShutter
SlowShutterSlowShutter
AutoStitchAutoStitch
TourWristTourWrist
Blurb MobileBlurb Mobile
Create a Story Around Your ListingsCreate a Story Around Your Listings
VideoliciousVideolicious
The Fastest Way to Create a Movie!The Fastest Way to Create a Movie!
VideoliciousVideolicious
Photoshop ExpressPhotoshop Express
Photoshop ExpressPhotoshop Express
Photoshop ExpressPhotoshop Express
Video CloudVideo Cloud
ScreenCastScreenCast
ScreenCast Posts to iTunesScreenCast Posts to iTunes
GoToMyPCGoToMyPC
Google DriveGoogle Drive
Google Drive is Like DropBoxGoogle Drive is Like DropBox
Google DriveGoogle Drive
ConnectifyConnectify
Create a Mobile Hot SpotCreate a Mobile Hot Spot
Drag and Drop FilesDrag and Drop Files
Presentations - Standing Out!Presentations - Standing Out!
Present.MePresent.Me
Video and Power Point Combined!Video and Power Point Combined!
Present.MePresent.Me
Flipping BookFlipping Book
FlipBuilder for iPadFlipBuilder for iPad
JingJing
Convert a PowerPoint into a MovieConvert a PowerPoint into a Movie
Turn Your iPhone into a 2-Way Radio DeviceTurn Your iPhone into a 2-Way Radio Device
Unroll.MeUnroll.Me
Unsubscribe to Unwanted e-MailUnsubscribe to Unwanted e-Mail
PinterestPinterest
Growing Fast in U.S.Growing Fast in U.S.
SpringPadSpringPad
SpoolSpool
Save Videos and Articles to Watch “Offline”Save Videos and Articles to Watch “Offline”
InstagramInstagram
Send Postcards to Clients From Your iPhoneSend Postcards to Clients From Your iPhone
InstagramInstagram
Send Postcards to Clients From Your iPhoneSend Postcards to Clients From Your iPhone
KyooKyoo
Find Information about a Topic FAST!Find Information about a Topic FAST!
Similar Site SearchSimilar Site Search
Similar Site SearchSimilar Site Search
Google VoiceGoogle Voice
Great for International TravelGreat for International Travel
YouMailYouMail
Like Google Voice - FREE and Pay ProgramsLike Google Voice - FREE and Pay Programs
One PasswordOne Password
Password ManagerPassword Manager
Password ManagerPassword Manager
ClipperzClipperz
John’s FavoritesJohn’s Favorites
FREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud Computing
Step #1 – Select Your PDF FileStep #1 – Select Your PDF FileStep #1 – Select Your PDF FileStep #1 – Select Your PDF File
Step #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail AddressStep #2 – Add Your e-Mail Address
Step #3 – Press ConvertStep #3 – Press ConvertStep #3 – Press ConvertStep #3 – Press Convert
Step #4 – Wait for e-MailStep #4 – Wait for e-MailStep #4 – Wait for e-MailStep #4 – Wait for e-Mail
FREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud ComputingFREE Resources for Cloud Computing
FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
FREE Resources for Cloud ComputingFREE Resources for Cloud Computing
www.SlideShare.netwww.SlideShare.net
Step #2 #2#2
Create a Power Point Slide Show
www.SlideShare.frwww.SlideShare.fr
Step #3 #3#3
Upload Power Point to SlideShare
www.SlideShare.netwww.SlideShare.netStep #4 #4#4
Add description, tags, keywords
www.SlideShare.frwww.SlideShare.fr
Finished!
How to Make a “Splash Page”
Using Picasa
Web Albums - Picasa
Web Albums - Picasa
Web Albums - Picasa
Web Albums - Picasa
In 5 Minutes or In 5 Minutes or Less!Less!
Scanner ProScanner Pro
Use Your iPhone or iPad as a ScannerUse Your iPhone or iPad as a Scanner
HootsuiteHootsuite
Update All Your Social Networks at Once!Update All Your Social Networks at Once!
Make a Customized iPad MagazineMake a Customized iPad Magazine
Dragon DictationDragon Dictation
Take Your Presentations Mobile!Take Your Presentations Mobile!
Transfer Photos From Transfer Photos From Your Mobile Device - EASY!Your Mobile Device - EASY!
Photo TransferPhoto Transfer
Any tools?
Hootsuite
Google Re-Marketing
Resources - HubSpot
Any tools?
Hootsuite
Google Re-Marketing
Resources - HubSpot
Google Docs
Sky Drive
Security for Cloud Computing
Passwords
Carbonite
LoJak
iPad
Photos on iPhon
Google Docs
Sky Drive
Security for Cloud Computing
Passwords
Carbonite
LoJak
iPad
Photos on iPhon
““You’re Only As Strong As You’re Only As Strong As Your Weakest Link...” Your Weakest Link...”
John MaxwellJohn Maxwell
150
Thank You!