Basics Of Digital Marketing

Optimizing the web

Digital MarketingDigital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing.

• SEO (Search Engine Optimization)• SMO (Social Media Optimization)• Paid Ads (Facebook, Google AdWords, LinkedIn,

Twitter)• Email Marketing• Online Reputation Management

What is SEOSEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” or “natural” search results on search engines.

Keyword Research, Competitor Analysis, Market Trend Analysis

White Hat, Black Hat, Grey Hat

Types of Optimization:

• On Page Optimization• Off Page Optimization

On Page Optimization:• Factors are controlled by you or by coding on your page.• Examples of on-page optimization include actual HTML code, meta

tags, keyword placement and keyword density.

Off Page Optimization:• Activities you can perform outside the boundaries of your website. • Link building, Brand mentions, social shares are the parts of off page

optimization.• Content Promotion

SMO (Social Media Optimization)

SMO is the technique to promote your product, build a brand on various social channels.

• Facebook• Twitter• Google+• Pinterest• Instagram• LinkedIn etc.

There are some country specific social media channels as well.Creating an account -> Create Business Page -> Update on Regular Basis -> Generate Leads by targeting right audience

Paid Ads (Facebook, Google AdWords, LinkedIn, Twitter)

• Run paid ads for instant traffic and leads• PPC (Pay Per Click Model)• Target Relevant Audience• Remarketing• Tracking Easily by adding Pixel/Tracking Code• Increase Likes, Followers, Post Reach on Facebook, LinkedIn, Twitter

Google Adwords

Google AdWords (Display Network)

Facebook Ad

Email Marketing

• Requires Email Database• Create Template from Designers• Content Writing• Tools like Mailchimp, StreamSend etc. to shoot mails

(Free/Paid)• Mail Open Rate Analysis

Online Reputation Management

• Dropdown negative listings (reviews, discussions, ratings) from search engine.

• Best way is to purchase a website for that keyword for which negative listings are in SERPs.

• Create free blogs (WordPress, BlogSpot) and maintain them.• Update website blogs around that keyword.• Get some +ve reviews (Fake or Genuine).• Implement 5 star rating via schema tags.

Any Questions?

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