digital marketing techniques & strategies for small businesses
TRANSCRIPT
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Pink Cake Box Marketing Your Cake Business Online – Cutting
through the layers
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AgendaAbout UsOur Online Marketing Strategy
WebsiteSocial Media MarketingSearch Engine Marketing
Analytics
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About Pink Cake Box
Pink Cake Box established 2005
Boutique custom bakery located in Denville, NJ
Retail launching in 2014
Pink Cake Box University established 2012
Educational arm focused on classes & tutorials
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Not Really…
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Marketing Online - The Multi-Tiered Approach
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Analytics
Website
Search Engine Marketing
Social Media Marketing
Email MarketingDrive
Customers to Owned Properties
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WebsiteCenterpiece of our marketing strategy
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WebsiteContent is King
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WebsiteFocus on your Customer Needs
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Mobile Mobile Mobile!
Mobile traffic has surpassed desktop traffic
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Website Wrap-upHub and Spoke Model – Things move
quickly, Focus on what you ownDevelop a unique and compelling content
strategyStay on top of emerging trends – Think
Mobile!
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Social Media MarketingPinterestFacebookYouTube
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Pinterest - ApproachAssign community manager
Interact with communityPost related/complementary productsNetwork with vendors
Encourage Pinning on own properties (see next slide)
Encourage Follows through posting Pinterest Icon
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Pinterest - Make Pin Button Prominent
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Pinterest - Persistent Call-out
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Facebook Organic Reach is PlummetingYet still offers real targeted AD
opportunities
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YouTube
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YouTube – Search Positioning
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Social Media Wrap-upIt’s competitive out thereIdentify niche social networks Take risks with emerging networksTake advantage of targeting opportunitiesFocus & Consistency
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Search Engine Marketing
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Search Engine MarketingGoogle AdwordsRemarketing
Customer Visits
website
Spends time in
wedding gallery
Offer them targeted
ads
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Email Marketing
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Email Marketing
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Generates some of our best conversion rates
Explosion in mobile
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GiveawaysUse giveaways to
generate leads and brand awareness
“Like” GateCapture
demographics for future marketing opportunitiesWe developed a custom giveaway platform
across mobile and desktop to help bolster our educational and cake businesses
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AnalyticsGoogle AnalyticsWhat are you goals?
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Questions?