the 5 essential and easy digital marketing techniques for printing and embroidery businesses
TRANSCRIPT
The 5 Essential and Easy Digital Marketing
Techniques That Will Grow Your Brand
Hello!
I’m Asha Elmore.
Marketing Manager at
DecoNetwork.
https://www.linkedin.com/in/ashaelmore
What we’ll cover
• The new digital age
• The 5 essential digital marketing techniques for any business
1. Appearance: Website
2. Visibility: Search Engine Optimisation
3. Nurture: Email Marketing
4. Presence: Social Media
5. Gain: Lead Generation
69% of internet users research products onlineSource: Interconnected World: Shopping and Personal Finance, 2012
44% of online shoppers begin with a search engineSource: Interconnected World: Shopping and Personal Finance, 2012
E-commerce in Europe
expected to grow
£185.44bn in
2016.
-Office for National Statistics- 05 October 2015
E-commerce purchasing in the UK
Didn’t purchase
on the internet
Purchased on
the internet and
also used a
mobile device
Purchased on
the internet, but
not on mobile
device
30%
15%
57%70%
Questions to keep in mind
• What is my goal for digital marketing?
• Who is my audience?
Young?
Old?
Business to Business (B2B)?
Business to consumer (B2C)?
WebsiteShow off who you are and what you do
1
Website
• Why?
Cost effective
Accessible around the clock
Convenience
Credibility
Sales
Marketing
• Have a professional and user friendly website
Website
Who are you and what do
you do?
Contact information
Easy navigation
Some sizzle, more steak
Highlight your company’s 2
or 3 most popular features
The soft sale
Tools
Add social media links to
your website
Call to action
Keep it fresh
Search
Engine
OptimisationHow to be seen in searches
2
Search Engine Optimisation (SEO)
1. Take advantage of online business directories and Google +
2. Produce content with keywords relevant to your business
3. Make sure your full address & contact information is on your website
4. Share links
5. Consider paid search ads
MarketingNurture and keep the customers you already have
3
Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience
Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience
4. Keep a calendar
5. Test
6. Mobile friendly
63 percent of Americans and 41 percent of Europeans
would either close or delete an email that’s not
optimised for mobile.
-ReturnPath
Email Marketing
1. Make it easy to subscribe
2. Send a welcome email
3. Make a newsletter that fits your audience
4. Keep a calendar
5. Test
6. Mobile friendly
7. Know your spam rules
http://www.lawdonut.co.uk/law/sales-and-marketing/marketing-and-advertising/your-email-marketing-and-anti-spam-law
Social MediaExpand your presence
4
1.5 Billion Facebook
users globally
30 Million Facebook
users in the UK
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
Use of visual content in Facebook
campaigns generates 65% more
engagement after only one month
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day
13:00 to 16:00 had the best click
through and share rates
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day
6. Respond to comments quickly
42% of consumers that complain on
social media expect a 60 minute
response time
1. Use a recognizable profile picture
2. Fill out the About section
3. Post frequently, but not too frequently
4. Add pictures and videos
5. Post during strategic times of the day
6. Respond to comments quickly
7. Use page admin tools
See all activity,
view analytics and
schedule posts
1. Smart registration
2. Respond to others
3. Be human
4. Ask questions
5. Every character counts
6. Retweet, retweet, retweet!
7. Tweet on the move
Lead
GenerationGain more customers
5
Website Email Marketing
Social Media Search Engine Optimisation
Lead Generation
Lead Generation
• Customer referrals
• Cross promotions & co-marketing
• Provide useful content
Final Thoughts
• Be patient
• Be persistent
• Experiment and analyse
• Keep it fresh
• Have fun!
www.deconetwork.com