digital marketing live! 2014 - bugaboo - lokke van der wal
DESCRIPTION
BUGABOO: CLOSER TO THE CONSUMER Bugaboo staat wereldwijd bekend als het kinderwagen merk. Wat betekent ‘closer to the consumer’ voor Bugaboo? Wat werkt? Lokke vertelt hoe Bugaboo binnen drie jaar met vier man de global digitale strategie opzette en welke focus zij leggen in hun marketing activiteiten.TRANSCRIPT
welcome
bugaboo : closer to the consumer
Mei 2014
original design
sketches
passion for performance
and true innovation
our mission
“Bugaboo wants to engage with its audiences in
a meaningful way to inspire greater mobility for
communities worldwide.”
bugaboo’s digital marketing mission
digital landscape
digital marketing objectives
influencers
relevance
content
experiences
digital marketing tactics
how to measure all this
(some) tools
we use
for
example…
shaping
the future
Trends shaping the future
and our approach
