digital marketing jairon tapia
TRANSCRIPT
Nueva ACTITUD de los CLIENTES
CARACTERÍSTICAS
❏ USUARIO MAS INDEPENDIENTE
❏ ESTÁN MEJOR INFORMADOS
❏ POSEEN UN NIVEL DE EXIGENCIA TREMENDO❏ UTILIZA MUCHO INTERNET EN PROCESOS DE COMPRA
DIARIO
BENEFITS OF EFFECTIVE DIGITAL MARKETING
BENEFITS OF EFFECTIVE DIGITAL MARKETING
➢ Brand Equity
➢ Sales Growth
➢ Customer Service
➢ Media Buys
➢ Consumer Insights
BRAND EQUITY
IMPROVEMENT IN BRAND PERCEPTION:10% OR MORE
SALES GROWTH
REACHING CONSUMERS MORE EFFECTIVELY
CUSTOMER SERVICE
IMPROVING CUSTOMER SERVICE THROUGH SOCIAL MEDIA
MEDIA BUYS
SHIFTING MONEY TO MORE EFFICIENT CHANNELS
CONSUMER INSIGHTS
IMPROVING PRODUCTS BY LISTENING TO WHAT CONSUMERS WANT
CONTACTOS
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SÍGUEME