digital kids on branding, privacy and technology bias - psuweb13
TRANSCRIPT
Digital Kids onBranding, Privacyand Technology Bias
PSUWeb Conference 2013@andrewsmyk
#digitalkids #psuweb13
Digital Kids onBranding, Privacyand Technology Bias
PSUWeb Conference 2013@andrewsmyk
#digitalkids #psuweb13
Andrew SmykSheridan CollegeProgram Coordinator
PSUWeb Conference 2013@andrewsmyk
#digitalkids #psuweb13
“People two, three or four years apart are having completely different experiences with technology,”
Lee Rainie, director of the Pew Research Center’s Internet and American Life Project.
http://www.flickr.com/photos/tocaboca/5523596357/
10 - 6 - 3
11 - 7 - 4Born during
evolving techtechnology is gesture based
Born 1 year before the iPhone
the research
the research
48 interviews3 birthday parties
2 girls soccer team2 class room visits
the research
historical view
the research
the research
technology clusters
We preselect the technology we give to kids
Kids select the technology with the lowest level of
abstraction
the research
“They have their own brand new one.”- Goldstone
“My daughter had her own iPad since she was 1 years old.”
- gary2kool
“Kids hand me down went to the grandparents.”
- themiss
methods
A/B Testing
A/B with Tablets
2 iPads (I & II)
2 Android Tablets
same apps installed
outcome
variation
iPad Only
children ages 3 to 5 years old, know which logo and products correspond with which brand.
A/B with Web Sites
Two versions of a site created(desktop vs. responsive)
95%abandon rate
content
content
technology
Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
“This is my iPad.”
Hands on. Minds on. Authentic?
kids
“Why is there a phone in your camera?”
•Folding Chalk Board+
•Face Time
•Folding Chalk Board+
•Face Time
Technology associationsphone = camera, Kindle = book
“digital” is disappearing
“download” is disappearing
Kids prefer eReaders overtraditional print books
Except when reading is donewith a parent
Adapting Technologies to their needs
Kids 2 to 6 are task focused, not necessarily goal focused.
analog and digital worlds
“The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.”
- Andrew Smykwww.andrewsmyk.com/research/kids-and-robots/
Prototyping
Collaborative drawing
Final Version
adults vs. children
branding
name some search engines?
Googlethe internet
There are other search engines.
“Really? Why?”
genericTM
privacy
16 girls16 iPods
16 girls16 iPods
16 girls16 iPods
16 girls16 iPods
Within the peer group, there was no privacy
bias
Touch over typeadaptive/responsive content mobile over desktop
- Josh Clark (@globalmoxie)
“Every Desktop Design Has To Go Finger-Friendly"
http://alistapart.com/article/future-ready-content
“Future-Ready Content” Sara Wachter-Boettcher
Content FirstMobile FirstOrbital Content
other research areas
Under what conditions do children have this gesture
bias?
With which devices?
What age does this emerge?
Between them and their parents?
For which kind of activities?
my details
• twitter: @andrewsmyk• blog: andrewsmyk.com/research• Feel free to tweet, write, etc.
Thank You!